It may seem that $500 is a lot to throw down on a pack of blog posts. Maybe it is in comparison to using a $20 ChatGPT-written article. If that’s your point of view, this article isn’t going to convince you. I think AI writing assistants are a race to the bottom. But, that’s another blog post.
The thing that makes Launch With Words different is the experience and expertise behind the writing — namely, mine. Sure, you can throw in prompts for AI writing assistants. People have been outsourcing writing for years — both overseas and abroad.
To write copy that educates and convinces, however, takes more than cursory Googling or whatever the AI assistants think is right.
That’s why Launch With Words is such a great deal. If you hired me to write these 12 articles just for your website, you’d be looking at over $2,500. And, unlike syndicated content, you can actually edit the blog posts.
Why would you edit blog posts that are already written? Local SEO.
“Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience.” Willemien Hallebeek
BuilderMarketers, a brand-new marketing agency focused on building websites for residential general contractors, is using Launch With Words. I built this site and used posts from the residential contractor pack, the WebDev SEO mini-pack, and the chamber of commerce pack. (That one has great posts about small business marketing.) I changed the CTA paragraph to the BuilderMarketers default closer. Copy/paste FTW.
“What about duplicate content?” is a question I’m always asked. What about it? Is duplicate content the problem your client has? I doubt it. Right now, the problem is no content.
What’s more is that WordPress developers have been sold the tale that duplicate content gives a website a bad mark for SEO. That’s simply not true.
“Still worried about your page ranking? Ensure you highlight your new post on social media channels. Your audience can help promote your page through clicks, likes, links, and shares so it secures the visibility and reach it deserves.” Neil Patel
“Duplicate content gives us choice. Duplicate content catches our eye. Duplicate content challenges us. With most of our websites beginning to look like identical block towers, duplicate content will make our websites great again!” Warren Laine-Naida
“Matt Cutts said twice that you should not stress about it, in the worse non-spammy case, Google may just ignore the duplicate content. Matt said in the video, ‘I wouldn’t stress about this unless the content that you have duplicated is spammy or keyword stuffing.’” Search Engine Land
Launch With Words Helps You Save Time and Add Value
The reason I created Launch With Words (Media Ron LLC did the dev work) is to help small business owners with blogging prompts. Often, they don’t know what to write about.
The reason why I wrote Premium Packs is because Developers are constantly waiting on clients to produce content. These packs, though blog articles, are a fantastic source of information for page content as well.
Hey, Bridget Willard here with BridgetWillard.com. Are you wondering how I write? What is my SEO framework? My, my SEO workflow is. I bet you would like that. Free, free, free thing about SEO framework. Not a framework, but a workflow.
And, I may add here that is a must have for new business owners. Firstly, so you have enough education to prevent you from being bamboozled an secondly, so you are better equipped to have fruitful marketing conversations. Thirdly, to do it yourself.
So. Why is SEO important?
SEO is important because you want people to know that you’re in business. You want people to know that you’re an authority in your field. You want people to know that you have expertise and you want people to know that you are trustworthy. So no matter how you call it, whether it’s E A T or T E A — either way, those three letters are really important when you talk about S E O. Acronyms all day long. And I was just chatting with my friend, who said, I don’t even know what SEO means. And I told her, it just means being found on the internet.
So what does that entail? First of all, you need to understand what your business focus is. What are you trying to get people to do once they get to your website? That is a super important aspect, because here’s the thing. Um, if you don’t understand that — here’s Diesel — if you don’t understand what it is that you want people to accomplish, then you won’t look for the right questions or the right, uh, keywords and everything like that. And you want the right keywords, right? Keyword Diesel Cat says “yes, keywords matter, but what matters more long tail keywords.”
What’s the best long tail keyword. Bridget?
I will tell you, it is a question. Because people are using Siri, Google, Alexa, voice search, to get you to understand, oh, what is the net worth of Diesel The Cat? You know, when is the next NBA game? Why is it important for me to have a plumber who replaces the wax seal every time the toilet is unmounted from its seat? Right? These are all important questions. So I know you’re waiting, you’re waiting so patiently for the SEO Workflow.
The SEO Workflow is simple.
First of all, what questions do you get in your business all of the time? This is super important to think of. So are people asking you what your hours are? Are people asking you what you do? Have you defined a layman’s term versus industry term glossary? So for example, are you calling it a, an assisted living facility, a type B assisted living facility? But maybe the vernacular or the colloquial term is care home or residential care home. Right? Are you calling it a glulam beam? Yeah, that’s what it’s called, but people might call it a header or an exposed beam, right? They don’t necessarily know what the glulam, um, means. I mean, once you define it, it’s fine. So you want to use the same phrasing as your customer.
And the why is this hard?
This is hard because we — are are you ready? — we are not our customers. And, and as industry experts, whatever industry you’re in, we are most often in our own way. That’s the hard part. So you want to ask questions. Now I bet you’re wondering — four minutes in, you got to meet the cat — what is going on with your free SEO workflow for copywriting? Well, I’m gonna give it to you. Are you ready? So you just have to understand why you’re doing this first.
So the first thing I do is I go into Google on my machine. I am not doing a screen share ’cause you guys could do that on your own and they’re super boring. But I open my machine and I type in a question. Now, if you type in a question, Google’s gonna auto complete it. So for example, um, you can ask, “when do I replace the wax seal on my toilet?” Now, Google may give you different variations of that because it’s suggesting the rest of your question. That is a question that contains a long-tail keyword. And since 99% of the internet is not on the first page of a search, you really want these long tail keywords.
And don’t forget that search is idiosyncratic.
Meaning everybody who searches gets results based upon the browser they’re in, uh, the, the query they’re using. So there might be on Yahoo. People still search on Yahoo. I don’t know if is AOL still around? I just saw some AOL email addresses the other day. Um, people use Opera, they use Bing. They use GoDuckGo for search. They use something else. There was something else I saw. So there’s a lot of different browsers and most browsers have a, um, their own search.
So the way that you get on the internet or the way you search for things, isn’t a browser if you’re asking Alexa, Siri, Google, et cetera, then that is its own browser. Like, “Hey Alexa, what’s the best place to buy a toilet?” Or “Hey Alexa, should I use an elongated toilet or a round toilet?”
Like there are definite, uh, definite answers. That’s not going to help you in this case. You want to type it in yourself slowly so that Google will auto suggest. You ready? That’s the first step in your workflow? Well, the pre-step is make sure, you know, or you’ve made a list in a, in a, like if you have a notebook, write down a list of everything that people ask you and it like really annoys you, that somebody doesn’t know the answer to this question. Why do they keep asking to you over and over and over again? Why, why, why or how, how, how and what, what, what. What is this? What is that? What does that mean? Da, da, da, da. Make a list of those questions. Put a timer on your phone and list them out and then translate it into normal people jargon. If you’re not sure this is why this Google this first step in my SEO Copywriting Workflow is the most important. Okay.
Step one review: type in Google, accept their answer — as long as it’s reasonable — that is the title of your blog post. That’s the title of your article. Okay. Place that into Word or I use Google docs. Then on that same page, once you get the results, you will see when you scroll down a section called People Also Ask, and there will be four or three to four questions there that you can actually expand. If you click on a little thing right here and it’ll go <sound effect> and you, so first you’ll see the zero answer or the featured snippet. Then you might see some ads and then you’ll see People Also Ask. Again, you need to do this on your actual machine. It doesn’t always appear this way on mobile.
So after you’ve done that, look at those People Also Ask.
If they’re all super similar, then it might not work. But most of the time, I just copy those and paste them into my Google document. Um, and then of those, I pick three of ’em to be my H2s. H2 is like the way that HTML the. When you’re writing for the internet and when you see something on the internet, it’s, it’s written in hyper text markup language, H T M L hyper text markup language. And so we want it to be an outline because using these headings in a consecutive order allows Google et al, any search engine, to appropriately index and outline your thoughts. Okay? So why this is important is that, um, well, first of all, it’s good for accessibility, but it also gives the reader an opportunity to see those choices.
And again, Google is giving you the cheat sheet. This is the cheat seat, cheat cheat seat, ah, cheat sheet for S E O. Cheat seat. Ah, I can’t say it. <laugh> Shelly sells seashells by the seashore. <laugh> it’s a tongue twister. The cheat sheet for SEO. Right? So people also ask.
One auto complete the question. Two people also ask. Now, now you have your outline. The fourth H2 will be your call to action. Are you curious more about this topic? Now? What you gonna wanna do is in at least one of those H2s and it probably should be that way. You want to make sure that your keyword is in there. You want your keyword, not everywhere. Like just putting Justin Bieber, Justin Bieber the way we used to or not we, but black hat SEOs. So you want your keyword in the meta description. You want your keyword in the title. You want your keyword in, uh, the first paragraph. You want your keyword in the last paragraph and it in at least one of those H2s. Okay. So step one, auto complete. I’m not taking, I’m not giving you a worksheet. So take notes or rewind <laugh> you gotta watch the video.
Um, step one is auto complete. Step two People Also Ask. Step three, add your own H2 for the closing paragraph, with the call to action. The call to action should be signed up today, learn more, get it now. And it links to your product, your contact page, something like that. What do you want people to do now that they’ve read this article? Answer that question there. So now you’re almost finished writing the article and that’s all you’ve done.
Step three is go back to those first page results.
If you’re not there and find something of one of those first page quotes of links to quote in your article, — as long as it’s not a competitor. Right? So this is why when I’m writing for Launch With Words, the content packs for Launch With Words are written this way. So they are written to be specifically generic. So the plumbing pack, for example, will refer to This Old House or Kohler a manufacturer, right? But it’s not going to link to Bob’s Plumbing in San Antonio, because it’s not, you do not want to link to your competitor. Right?
So this is the framework. So find something that, that is appropriate for that within those first few articles that you can quote within your article. Now at this step, you have a title. You have People Also Ask. You have a call to action. That’s three, you have quotes. That’s four. Now, five fill in the rest. It’s faster than, uh, <laugh> faster than writing a five paragraph essay.
Five free tips to SEO workflow for copywriting.
This workflow for blog content and articles are so important. I am very behind on writing for my own website, but I will tell you another trick. You can edit content and that is still a change your site map. And that’s what Google wants.
So if you have questions, if you have concerns, if you have issues, feel free to comment, uh, on YouTube where this video will live or in the blog post, or I’ll see you on Twitter. Bye.
Thanks for bearing with my transcript of the video. Feel free to share.
It’s nerve-wracking to create something and sell it on the internet. At the same time, it’s humbling to see a product you’ve built go live on a website. All product owners and WordPress plugin developers feel the same. It’s affirming that your goal of reducing frustration for web developers was actualized.
As someone who consistently asks, “but why?” when I see a new product or SaaS launch, I am moved by case studies. They often break me out of my black and white thinking.
With the intent to help shed light on how my product helps developers, I reached out to my first Launch With Words customer, Cami MacNamara of WebCami to highlight her specific use case and she was more than happy to participate. Thank you, Cami
Without further ado, here are her answers to the case study questionnaire.
How were you getting content before Launch With Words?
I mostly receive content from my clients or copywriters they hire, but I adjusted some of my offerings during the pandemic to write small blog posts for clients that were struggling. It was a very stressful time for many of my customers, and I’m always looking for ways to help them. I continue to do blog writing and social media posting for a handful of clients now.
How did you find Launch With Words?
I am an active member of the WordPress community. I met Bridget at WordCamp and always enjoyed her keynotes. I had seen Bridget posting about Launch With Words on Twitter and reached out to learn more.
Launch With Words released a content package for roofers, and I happened to have a roofing company that had contracted me to write blogs monthly. So, it was an economical way to get a head start on blog writing with Bridget’s templates! It was also a huge time saver for me.
How has the Premium Pack affected your workflow? What were the results?
I have used Launch With Words as my starting point for many of my roofing client blog posts. I do take the time to add my style to the writing, but my process is much shorter with the solid foundation provided in the content pack.
I’m happy to say it has helped me deliver my client a service they do not have time to deal with on their own. They have been very happy with the results of a regular monthly blog post and social media presence. It has also given me more confidence in my writing skills. I have learned a lot from working with Launch With Words.
“Thank you for making my life easier. I love helping clients however I can. Recently, a roofing contractor that I built a website asked me for help with blogging. What perfect timing with the launch of Roofing Pack. I’m thrilled with how this works. I can’t wait for the release of more “packs”. This is such a great plugin and a tool I plan to use for more and more clients.” Cami MacNamara
How are you currently getting content from your web development clients? Is it holding up your payment? Is the website taking too long to launch? Are you waiting for your clients to write the content? Are you frustrated? Yeah. I know you are.
The worst part about frustration is that it directly impacts your client communication. You’re annoyed; it shows in the emails. You’re uninspired; it shows in the final product. You forgot what you actually had to do on the project. And, when it comes to being a reputable web developer, your main advantage is your communication.
“Client communication is an important differentiating feature for you over your competitors.”Mike Demo
“I’m sick of waiting on clients for content.”
Every developer that I chat with in person, on the phone, over Twitter, Voxer, or WhatsApp is waiting for a client. They’re waiting for the content. They’re waiting for the images. They’re waiting for approval. Waiting. And waiting to wait.
It’s frustrating, even if you don’t wait for the content to launch the site – and get paid.
Every time a website project is unfinished, it adds to your frustration as an agency, web developer, and as a human. And this isn’t an issue with new agencies.
It becomes an issue every single time you engage with a new client. Sure, you can add clauses to your contract and put their website project on the back burner. You can even charge a fee to put the project back on your production calendar.
Who has time to manage all that?
You have other clients and, frankly, better ways to spend your time.
What’s the solution?
Here’s the thing. Your clients are not copywriters. Even if they are copywriters, they’re usually way too close to their brand to effectively write for their website. So, how do you circumnavigate the client so you can build the dang website?
“Why would we trust the client with the most important part of the website — the words?” Warren Laine-Naida
Here enters Launch With Words Premium Packs. You simply purchase a single pack of twelve blog posts that are optimized for SEO. Schedule them to publish once a month, and the client has content for a year. Use the content from the blog posts for the page content. Or, set one blog post to publish and schedule one for every week post launch. That’ll be a nice 11-week SEO boost.
“The idea was unique. Willard had written starter content for both the default Twenty Nineteen and Twenty Twenty WordPress themes. She then asked why no one was doing the same for post content. Thus, a new product was born.” WPTavern
Some customers are using the blog posts as a reserve for when their clients don’t write a blog post. Other customers use it to get ahead of the blog and page content.
“Thank you for making my life easier. I love helping clients however I can. Recently, a roofing contractor that I built a website asked me for help with blogging. What perfect timing with the launch of Roofing Pack. I’m thrilled with how this works. I can’t wait for the release of more ‘packs.’ This is such a great plugin and a tool I plan to use for more and more clients.” Cami MacNamara
How Does Launch With Words Help My Content Problems?
It helps because the content is written to be specifically generic – but not boring.
This means you can buy a pack for each new client (or email me for the $2,000 unlimited license), mark up the cost, keep the client over the course of a year, and add services like blogging and PPC.
Going from the one-and-done mentality to a systematized approach is the way to go if you want a monthly recurring revenue that scales (MRR).
It’s nothing new. These types of blog posts are also known as Private Label Rights (PLR) content. You probably have seen or read some pretty bland 200-word articles online somewhere.
What makes the content packs for Launch With Words different is that they’re not boring, stupid, fluff content.
These blog posts were written to answer common questions in the industry. They’re an average of 650 words (at least 500). Grammarly has marked them as “engaging” or “very engaging.” And they include outbound links to reputable sources as well as many internal linking opportunities.
Fluff content is the way that the Franchise Industry provides content to its franchisees. It’s also the way successful Seven Figure Agencies have provided blog and page content. I’ve spent time working for both types of industries (and writing the post and page content) which is how I came up with the idea, by the way.
“Brian Niebler & Jim Ahlin own JobNimbus (used to be RooferMarketers.com)—a digital marketing agency serving the roofing space. Before joining the Seven Figure Agency they hadn’t chosen a niche for their agency, which left them with inconsistent revenue. …Since they made the shift, they have accelerated the growth of their digital marketing agency to over $50,000 a month of recurring revenue—in just over a year.” Josh Nelson
This is the essence of the Seven Figure Agency plan with Launch With Words.
Pick a niche.
Get the Rule of Five Ones Down by selling one product at a monthly price.
Write the templated page content based on the content pack.
Watch their websites work and your monthly recurring revenue grow.
Is Anyone Really Doing This?
Yes. Fat Dog Creatives realized how easy it was to buy a single content pack for her Chamber of Commerce client that she decided to make this a niche offering. She created a landing page and is working on marketing to the more rural chambers now.
This is the review Rhonda Negard wrote for Launch With Words in the Plugin Directory.
I provided ALL of the site elements.
With the Chamber of Commerce Pack, I was able to not only design and build the site, but I was also able to provide content. That’s a big deal because my client’s board’s internet access was limited and their old site in the WayBack Machine was nothing more than a few photos and links. Between their Facebook page and the content pack, I’ve been able to create page content, not just post content.
Thank goodness!
I’m still getting the work done so I’m not behind for other work. YEA! Thank you so much for creating this awesome resource!
You No Longer Have to Wait to Get Content From Clients
Well, that’s not totally accurate. I haven’t written for every industry yet. With that said, there will be more as requests come in. If you have a request, let me know.
Getting your online shop ready for Cyber Monday shouldn’t be as overwhelming as it feels. This is especially true if you start in the summer. My days of being in church leadership taught me one valuable lesson: the holidays descend upon you like an avalanche. Don’t wait to plan these events.
What is Black Friday?
Black Friday is the day that American Consumers live for all year. Even recently, my friend asked me, “Why would you buy a blender today? Wait until November.” Well, because I need a blender today. That’s why. Sure, we can fill up our wishlists and then hit the mall at midnight on Thanksgiving Day and fight over the last Cabbage Patch Doll. Hey, I’m not a Black Friday shopper. I’m too cynical.
I know that retail prices are inflated so that the sale can seem large. Besides, I prefer to sleep. And as far as Christmas presents go, if I buy any gifts, it won’t be on Black Friday. The crowds are too much for me. To each their own.
What is Cyber Monday?
After Web 2.0 gave us the ability to purchase online — thanks to eBay and Amazon — Cyber Monday began to rise as an alternative to the crowds and fistfights that became Black Friday. Seriously, if you didn’t grow up in the 80’s you don’t know the half of it. And that’s part of what drives the Cyber Monday sales — to keep people out of the crowds. The pandemic helped with that as well.
“Since it was inception in 2005, Cyber Monday has grown exponentially. What began as a small sale with a handful of retailers turned into over $2 Billion in sales in 2014. This year is projected to be even bigger.” Duct Tape Marketing
Cyber Monday is specifically for online stores, software, and tech. So, why do my WordPress friends have Black Friday sales for their WordPress Plugins? I’m not sure, to tell you the truth. I wish they would use Cyber Monday for the sale — if they really need that promotion.
I’m Not a Fan of WordPress Plugins Going on Sale
I realize that my views are slightly controversial. But stay with me here. See, if you push your WordPress plugin for sale on Black Friday or Cyber Monday then you will be pushing most of your customers with annual renewals at the same time.
If the majority of your customers renew their licenses at the end of November, then the majority of your customers buy at a discount. Can your plugin shop thrive by selling your product at a discounted price? If it cannot, then you must markup or inflate the plugin license cost so that your company can survive on the discount. And this feeds into itself. Since the majority of your customers renew in November, what will your December renewals be? January? February? You can see how that can easily become problematic.
I’d rather have a healthy cash flow all year-’round than wait until after Thanksgiving to become profitable. Secondly, you’re training your customers to wait for the sale — as my friend suggested with the blender. Leave Cyber Monday for the gadgets and video games.
If you want more of my fantastic marketing advice, you can purchase my book, “How to Market Your Plugin” from Amazon. This book will not be going on sale.
Will Launch With Words Premium Content Packs Be Going on Sale?
No. I will not be hosting a sale on Cyber Monday for Launch With Words, my ebook, or my content planner. Why? Firstly, they’re already priced low to be accessible. To me, retail is all about pricing strategies that have to do with ridiculously high markups. My products are already value-priced.
Stop Competing For Black Friday
Does it really matter which day you do it? Well, sure it matters which day you have the sale. Firstly, if your eCommerce shop is small, to compete with Amazon on Black Friday or Macy’s or Sam’s Club is just insane. Not to mention the fact that after Black Friday is Shop Small Saturday. I’m a firm believer in staying in your own lane for one and not competing with brands that have larger advertising budgets than you do.
“Over the years, Black Friday and Cyber Monday have vied for dominance. In 2020, Cyber Monday was the top day consumers planned to shop, with 30% saying they planned to shop Cyber Monday sales, compared to 24% saying the planned to shop on Black Friday. (Source: BlackFriday.com Shopping and Spending Survey 2020).” BlackFriday.com
How About a WooCommerce Tip?
I joined Bob Dunn on Do The Woo, among other industry experts including Katie Keith and James Rowland — to name a couple — with some of my best tips.
Hi, this is Bridget Willard with bridgetwillard.com. My tips for Black Friday is to leave Black Friday to the brick-and-mortar store. Cyber Monday is our day to celebrate and I would also give you this tip, take an inventory of the top 10 products that will be on sale. If everything is on sale, then nothing is on sale. Make a list of those products and ensure that you have updated photos, reviews, and website copy on all of those products. If you don’t have 10 products, then pick one that’s really going to go on sale. Which one is your loss leader? Think about that. And also a bonus tip is make sure you have one image for your product page that is 1200 by 628 pixels. This is because of open graph, social sharing. You don’t want to look like Amazon with this big old wide field and your book right in the middle. So those are my tips for Black Friday.
Get Ready for Cyber Monday With a Free To-Do List
I have a for every working day from October 21 until CyberMonday. Get organized. Get your eCommerce store ready and let Black Friday be what it is — the day for brick-and-mortar stores to become profitable.
It’s free, so , and copy the Google Sheet to your own Google Drive. Then get to work on October 21.
