It’s important to publish regularly on your company’s blog if brand awareness and organic traffic is important to you.
Smaller companies may publish once a month. Publishing more frequently, if you can do it consistently, will help your ranking for sure. So, how can you write and publish on your blog in a way that is effective?
Use your time well.
“Having the material outlined and organized before you begin writing saves you time. Because you want to publish as much as possible, think of content that will educate your readers. This can look different depending on the blog, but some blog ideas include industry how-tos, campaign round-ups, and listicles.” Kayla Carmicheal, Hubspot
Get A Tool To Help Organize Your Thoughts
Some people write an article, publish it, tweet it once and wonder why no one is reading it. You need to share it on social. So, instead of haphazardly writing posts and trying to figure out social later, I created a tool.
Measure Twice – Cut Once
This download will help you plan articles and their social posts at once.
This interactive, 10 page form will help you prepare for a month’s worth of blog and social content. Yes, it’s a form.
Page one is meant to be a print out and pages two through ten are an interactive form.
How Are You Planning Your Content?
“I was just searching online for something like this TODAY. Super excited!” Cami Shields MacNamara
Do it right the first time, and you’ll be way less frustrated.