Launch With Words Case Study – “It was also a huge time saver for me.”


It’s nerve-wracking to create something and sell it on the internet. At the same time, it’s humbling to see a product you’ve built go live on a website. All product owners and WordPress plugin developers feel the same. It’s affirming that your goal of reducing frustration for web developers was actualized. 

As someone who consistently asks, “but why?” when I see a new product or SaaS launch, I am moved by case studies. They often break me out of my black and white thinking. With the intent to help shed light on how my product helps developers, I reached out to my first Launch With Words customer, Cami MacNamara of WebCami to highlight her specific use case and she was more than happy to participate. Thank you, Cami

About WebCami, Seattle Web Agency

WebCami is the business started by Cami MacNamara, otherwise known as WebCami. On Twitter, she self-refers as the “OG GoDaddy Pro Ambassador” among other things. She’s been designing websites and managing care plans for her clients throughout the nation since 2002 (wow – twenty years) and is a delight to meet in person. 

“As I small business owner myself, I understand how hard it can be to carve out time to work on your own website.”

Cami MacNamera

Without further ado, here are her answers to the case study questionnaire. 

How were you getting content before Launch With Words?

I mostly receive content from my clients or copywriters they hire, but I adjusted some of my offerings during the pandemic to write small blog posts for clients that were struggling. It was a very stressful time for many of my customers, and I’m always looking for ways to help them. I continue to do blog writing and social media posting for a handful of clients now. 

How did you find Launch With Words?

I am an active member of the WordPress community. I met Bridget at WordCamp and always enjoyed her keynotes. I had seen Bridget posting about Launch With Words on Twitter and reached out to learn more.

How did you implement the content pack?

Launch With Words released a content package for roofers, and I happened to have a roofing company that had contracted me to write blogs monthly. So, it was an economical way to get a head start on blog writing with Bridget’s templates! It was also a huge time saver for me.

How has the Premium Pack affected your workflow? What were the results?

I have used Launch With Words as my starting point for many of my roofing client blog posts. I do take the time to add my style to the writing, but my process is much shorter with the solid foundation provided in the content pack

I’m happy to say it has helped me deliver my client a service they do not have time to deal with on their own. They have been very happy with the results of a regular monthly blog post and social media presence. It has also given me more confidence in my writing skills. I have learned a lot from working with Launch With Words.

Thank you for making my life easier. I love helping clients however I can. Recently, a roofing contractor that I built a website asked me for help with blogging. What perfect timing with the launch of Roofing Pack. I’m thrilled with how this works. I can’t wait for the release of more “packs”. This is such a great plugin and a tool I plan to use for more and more clients.” Cami MacNamara

https://wordpress.org/support/topic/thank-you-for-making-my-life-easier/
“Thank you for making my life easier. I love helping clients however I can. Recently, a roofing contractor that I built a website asked me for help with blogging. What perfect timing with the launch of Roofing Pack. I’m thrilled with how this works. I can’t wait for the release of more “packs”. This is such a great plugin and a tool I plan to use for more and more clients.” Cami MacNamara