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Brands undergo crises perhaps more often than anyone would like to admit. And somehow, they manage to overcome the challenges thrown at them. But what happens when a personal brand is thrown into crisis? Is there any way to recover? Can you bounce back from a personal branding crisis? These are only a few of…
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Is Your Nonprofit Taking Advantage of GivingTuesday?
Are you a nonprofit or a foundation? It’s time to start thinking about GivingTuesday. GivingTuesday is a “global movement for generosity,” and it happens the Tuesday after Cyber Monday. When is GivingTuesday? So it goes American Thanksgiving, Black Friday, which is for in-person businesses. Then you have Small Business Saturday, the shop small movement, which…
How To Find Local Businesses and Services After You Move
If your business is going to move, I have some advice from my move to San Antonio. After all, being a digital business doesn’t exclude shopping locally. Moving is hard and also easy. Well, let’s stick with “hard” for now. There’s a lot of change which is freeing, but change means you need new doctors,…
Why Service-Based Businesses Need to Care about Blogging
Does it feel like your contractor website or service-based business doesn’t need a blog? Because it does. Let’s help you get started blogging. A Blog is a Website with Benefits We’re all manic about blogs. Everyone has one. It’s a little overwhelming at times but it needn’t be. It’s just a log. On the web.…
What is Worse Than Duplicate Content? No Content.
With SEO already being shrouded in mystery and wrapped in an enigma, it’s no wonder why we collectively flinch when we hear the term “duplicate content.” Since launching (pun intended) my plugin, Launch With Words, the fear of duplicate content has been the largest concern. This is my answer. What is worse than duplicate content,…
Fiction’s Role in Content Marketing — It’s About the Story
Does all content marketing have to be nonfiction? These days it feels like we’re being bombarded by facts and lessons and truths. It can be overwhelming. This is why we binge-watch. We turn on our television, open a streaming app, and fall into another world — with other problems and different people. We want to…