Bridget's Free Advice
The Blog
How to Correctly Format a Blog Post
When you write a blog post it’s more than just an essay that you used to write for school projects. You need to write in a way that’s educational, informative, and slightly entertaining. This is marketing copy; it’s not a term paper. A blog post is not a journalistic article. People are used to seeing…
Working from Home During Quarantine
I don’t normally invite guest bloggers, but when Jessica Larson emailed me, I was intrigued. She has a great website of her own. Go check out her article about being a mom and solopreneur. Thanks for reading. ~ Bridget This “work from home during a pandemic” thing caught most of us entirely off guard. As…
5 Reasons to use Twitter Animated GIFs for Your Brand
Twitter Animated GIFs are a fun way to bring emotion and the power of mirror neurons in your brand’s communications. Twitter is the perfect place for GIFs. Before we talk about the five reasons, let’s talk about what GIFs are and where you get them. What are GIFs? GIF stands for Graphics Interchange Format and,…
Time Blocking Tips – Protect Your Value
If you’re curious about how I approach time blocking this is it. Establish Boundaries Audit Your Time Be Self Aware “Not all hours are equal.” Chris Lema After you block your time, stick to it. It doesn’t matter which tool or app you use. The best tool is the one that you consistently use. Choose…
Keep Telling People What You Do
It’s so important to keep telling people what you do — not in a smarmy way — but as it is appropriate. If you stop marketing, people stop thinking of you. As we naturally grow our audience and peer group it is important to remind people about what you do and how you can help…
Ads Alone Won’t Save Your Business
Quite a few referrals have come my way over the years. I have one thing to say about pay per click (PPC) ads. Are you ready? Ads alone won’t save your business. If that is your goal, you will be throwing away money. Organic social media with a killer website and PPC is a great…
What Do You Get From a Marketing Consult?
Consultants have gotten a bad wrap in the media for years. I still remember watching Office Space and laughing so hard at the consultants re-interviewing current employees. This scene is awesome. But I digress. What Is A Marketing Consult? A marketing consultation is where you have a conversation with a marketing professional. Marketing consults can…
Auditing Your Blog Posts – Keep, Delete, Revise
As your website grows and you’ve been regularly publishing, there comes a time to audit your blog. What articles should you keep, delete, or revise? Auditing Your Site Is A Lot of Work So, when will you audit your site? You could do this every quarter or every year. It really depends upon your industry…
How To Be A Good Podcast Guest
So, you’ve been invited to be a podcast guest. Great. How can you do it well. Is it easy to be a good podcast guest? You’d think it would be. But it isn’t. I’ve been on a few podcasts and interviews as well as being a co-host of WPblab since 2015. Believe me, you can be…
Being Inspired
What do you do to inspire yourself? I like to surround myself with art, science, technology, and nature. Sometimes, I need a break. So, I went to the Getty Museum (which is free, except for $20 parking). I recorded this with Hapity.com, a client and tool I use often.
How To Effectively Write Social Posts
We all know we should publish social posts. We tweet or post to Facebook, but what is the best way to do it? How should the posts be formatted? When should we post? Let’s discuss. Why Does Formatting Matter? Formatting standardizes your social posts in a way that makes your personal workflow optimal. Adhering to…
Comparing Twitter Packages – Consistency to Growth
Outsourcing Twitter is an easy win for most marketing managers, small businesses, and, of course, WordPress products and services. I have several Twitter packages available for these clients. Not everyone needs the highest plan. In fact, if you’re not publishing on your company’s blog at least once a week, I’ll talk you out of it.…
Donations Are Important To Your Business
Making donations is an important way to give back as a business. Nonprofits do important work. Instead of donating a portion of my income to one nonprofit, I spread out the love among several. I used to spend quite a bit of my time volunteering. Sometimes volunteer hours are harder to give. I even wrote…