Ads Alone Won’t Save Your Business
Quite a few referrals have come my way over the years. I have one thing to say about pay per click (PPC) ads. Are you ready? Ads alone won’t save your business. If that is your goal, you will be throwing away money. Organic social media with a killer website and PPC is a great…
Read MoreWhat Do You Get From a Marketing Consult?
Consultants have gotten a bad wrap in the media for years. I still remember watching Office Space and laughing so hard at the consultants re-interviewing current employees. This scene is awesome. But I digress. What Is A Marketing Consult? A marketing consultation is where you have a conversation with a marketing professional. Marketing consults can…
Read MoreAuditing Your Blog Posts – Keep, Delete, Revise
As your website grows and you’ve been regularly publishing, there comes a time to audit your blog. What articles should you keep, delete, or revise? Auditing Your Site Is A Lot of Work So, when will you audit your site? You could do this every quarter or every year. It really depends upon your industry…
Read MoreHow To Be A Good Podcast Guest
So, you’ve been invited to be a podcast guest. Great. How can you do it well. Is it easy to be a good podcast guest? You’d think it would be. But it isn’t. I’ve been on a few podcasts and interviews as well as being a co-host of WPblab since 2015. Believe me, you can be…
Read MoreBeing Inspired
What do you do to inspire yourself? I like to surround myself with art, science, technology, and nature. Sometimes, I need a break. So, I went to the Getty Museum (which is free, except for $20 parking). I recorded this with Hapity.com, a client and tool I use often.
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