With the recent announcement that my friend Joost de Valk has been appointed the Marketing & Communications Lead whose role includes leading the Marketing Team, this is an ideal time for me to retire from my role on the Make…
A Case Study: Marketing Consulting with Jocelyn Mozak
From time to time, a case study becomes a good way to reflect on results for both you and your current and potential clients. This is my first for one of my very good friends and I’m proud that she’s…
Think Before You Hashtag
So many companies and brands seem to use hashtags as if they have heard someone tell them, “Hey! You should use hashtags” without actually knowing why. In this short video I shot from my car, I talk about why you…
Psychological Pairing: Forget Motivation – Actually Get Stuff Done
Motivation is constantly being chased by apathy and rarely wins the race. So? How do I get stuff done? Psychological Pairing. What is Psychological Pairing? “In relation to psychology, pair by association is the action of associating a stimulus with…
What if Your CTAs Are a Turn Off
Every once in a while I come across an article on content marketing that makes me cringe. It seems that even the experts don’t understand the concept. After a decade plus of generating revenue through content marketing, I can tell…