April Wensel encouraged us to write a list of our one hundred favorite things. Okay. I’m in. Happy Friday! Here's a simple exercise to counteract the brain's default negativity bias, from Candy Paull's The Art of Encouragement: "Write a list of your hundred favorite things." I encourage you to get out a sheet of paper …
When it comes to email marketing, it’s tempting to have a large list. This is mostly for your vanity. Let’s face it. Do you want to be able to say that you have a list of 10,000 people or 72? Bigger is Not Better You’ve most likely read at least ten articles on how to …
Email the Right People — Don’t Just Build a List Read More »
I asked my audience what they’d like me to address sometime back and this question was posed: “Which new platforms should businesses be on?” I’m not sure people will like my answer, but let’s go for it anyway. My quick answer is stop chasing new. Be consistent on what you have. Further, I was asked …
The song Shallow in the recent remake of A Star is Born is simply an unfinished song. As a former songwriter and musician, here’s my analysis. Why am I writing about songwriting? I’m normally more vocal about marketing and copywriting. It’s true. But Shallow by Lady Gaga and Bradly Cooper is really just two unfinished …
All comments on your blog and social media posts are valuable including one-word comments. Comments are reactions to posts. Have you read this? Why a single word comment is next to useless https://t.co/xXaXBinI0G — Alice Elliott (@alice_elliott) July 12, 2019 Are one-word comments useless? One-word comments are not useless. They are input from your community. …