Content Marketing
How Do You Find Ideas When You’re Stressed, Stuck, and Behind on Deadlines?
Being suck and looking at a blank page — okay, Google Doc — is the worst. You had all of these ideas spinning around through your head and then someone knocked on your door and what was it you were doing again? Okay, just me? That’s fine. Anyway, I was stuck. I went back to…
Read MoreDon’t Underestimate The Importance of Content Marketing as an Internal Sales Tool.
Content marketing isn’t just for SEO. It’s one of the many reasons to write blog posts. SEO gets all of the attention and glory. It’s like that one beautiful friend we all have who constantly has to be praised and fed compliments. It’s annoying and exhausting. But that’s not the only friend we have in…
Read MoreHow to Correctly Format a Blog Post
When you write a blog post it’s more than just an essay that you used to write for school projects. You need to write in a way that’s educational, informative, and slightly entertaining. This is marketing copy; it’s not a term paper. A blog post is not a journalistic article. People are used to seeing…
Read MoreAuditing Your Blog Posts – Keep, Delete, Revise
As your website grows and you’ve been regularly publishing, there comes a time to audit your blog. What articles should you keep, delete, or revise? Auditing Your Site Is A Lot of Work So, when will you audit your site? You could do this every quarter or every year. It really depends upon your industry…
Read MoreAre One-Word Comments Really That Bad? TL;DR No
So many people rant and rave about comments that aren’t “valuable.” Are one-word comments really that bad? TL;DR: No. It’s called small talk. All comments on your blog and social media posts are valuable including one-word comments. Comments are reactions to posts. Have you read this? Why a single word comment is next to useless…
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