Custom Marketing Services

Bridget giving a presentation

Small Business Marketing That (Actually) Works

Marketing that Works is marketing that works with the content on your website. That website is the source of truth for your agreed-upon marketing copy, CTAs, and the tonality of your brand’s voice and presence online.

This is why I believe that every good marketing plan needs:
a) a well-written and performant website,
b) tactical plans to drive those messages online, and;
c) originating new marketing campaigns from the website.

Transparent Pricing = No B.S.

I publish my pricing because marketing agencies have bamboozled companies for years. Slick salespeople promise the world in 6 days — with a day off to rest. Marketing costs money and takes time.

If you have the budget (15% of revenue) and the patience (Branding/SEO takes months, not days), then we’ll probably be a great fit.

I have no problem telling you what works and what doesn’t.

As a Business Owner or Marketing Manager, you have enough on your plate.

Why not outsource your social media marketing to someone you can trust with your brand, not just with your Buffer account?

Your business deserves a marketing consultant who doesn’t just manage your social media. You deserve someone who creates the strategy from your business goals and gives you insight into content marketing, pricing, and UX.

You could do it yourself but you have better things to do — like run your business and improve your products and services.

My Commitment to You

While I manage your product marketing, I don’t take on competing products. You don’t get an intern and you don’t get automation. When you hire me you get me and my writing parter Warren Laine-Naida. We both teach and take our work seriously.

My terms are simple: prepaid for full or partial months — no refunds.

I don’t require long-term contracts. Why? Agile marketing allows you to pivot next month if you choose. Month on month off? Fine. Scale up? Fine. Scale down? Fine. It’s your business. You choose.

X Platform (Twitter) Plans


1

Twitter Pro

  • Ideal for businesses that want to grow! You’re publishing articles 1-4 times a week!
  • 3 posts per business day, including 1 directly linking to your website
  • You approve Tweets from spreadsheets twice a month.
  • Engagement, Replies, & List-Building
  • Follower & Following Maintenance
  • Monthly Reporting & Relevant Insights
  • Includes one client meeting per month.
  • Prepaid. Full or partial months. No Refunds
  • Not subject to promotional discounts.

2

Twitter Basic

  • BEST VALUE!
  • Ideal for businesses that publish articles 1-4 times a month.
  • 1 post per business day. Every third tweet sends people to your website.
  • You approve Tweets from spreadsheets twice a month.
  • List Maintenance
  • Follower & Following Maintenance 
  • Includes one client meeting per month.
  • Prepaid. Full or partial months. No Refunds
  • Not Subject to Promotional Discounts

3

Twitter Lite

  • Ideal for new businesses (or new Twitter accounts) who want to start publishing but aren’t ready yet.
  • Comparable plan not offered at other agencies.
  • Priced low to help you grow.
  • Average 15 Posts/Month
  • List Maintenance
  • Follower & Following Maintenance
  • Relevant Insights & Reporting.
  • Client meetings not included. (Billed at $125 ea)
  • Prepaid. Full or partial months. No Refunds
  • Not subject to promotional discounts.

X Platform (Twitter) Audit: $75

Visual assessment of your X Platform (Twitter ) account, inferring marketing goals and objectives. The PDF Report will be delivered with actionable suggestions on bio, hashtags, post types, and post content.

Article Writing

Over the last twenty years, I’ve written for these industries: Automotive, Beauty, Construction & Engineering, eCommerce, Event Planning, Franchise Development, Gaming, Hosting, IPv4 Broker, Life Coaching, Magento Plugins, Nonprofits, Real Estate, Social Media, Tech, Travel, Video Marketing, WordPress, and probably some that I’ve forgotten.

Want to see samples?

Read more on my writing process and team.

But I Need Web Page Content, Bridget.

I work with quite a few web developers (freelancers & agencies) who need to outsource the writing. This speeds up the launch of a website build.


From Scratch

I’ll send you a Google Doc with a host of questions. From that, I’ll write your page content to meet your business goals with your target audience.

Delivery on a Google Doc.

One round of revisions included.

The price is prepaid, per url.


Edit Existing

I’ll send you a Google Doc with a host of questions. From that, I’ll edit your existing content to meet your new business goals.

Delivery on a Google Doc.

One round of revisions included.

The price is prepaid, per url.


Product Descriptions

Let’s talk!

Delivery on a Google Doc.

One round of revisions included.

The price is prepaid per product.

What If I Need a Website?

I build basic small business websites and host them on my Rocket plan. Basic websites also bring business. There’s nothing basic about that.

Marketing Consults & Training

Marketing Consultation

$ 125.00 / hour

  • Sometimes it helps to have a third party get you un-stuck.
  • We’ll get you unstuck through our 1:1 conversation.
  • Chat by phone or video!
  • Prepaid for one hour or any portion thereof.
  • Book Now!

IN-HOUSE TRAINING

$ 175 / hour

  • As your strategic partner, I will train your staff on social media best practices.
  • Defining your brand’s voice, goals, and strategy.
  • In-person or Video!
  • Prepaid for one hour or any portion thereof.

Additional Social Media Management

Facebook Page

$ 357.50 / month

  • 1-2 posts/week w/ photos, captions provided by the client or blog posts.
  • Following and engaging with relevant Facebook Pages to gain exposure outside of client’s current following.
  • Engagement (replies) on client posts.
  • Prepaid Monthly, full or partial months.
  • No Refunds.

LinkedIn Company Page

$ 357.50 / month

  • Weekly posts with engagement (replies, etc) on client topics and/or with content from client.
  • Prepaid Monthly.
  • No Refunds.

Need a custom plan? Schedule a free sales call with Bridget.

I’m Ready to Work on Your Business. Are You?

Building Brands Online Since 2009

Since 2009, I’ve specialized in helping small businesses be known and found. That’s really the power of brand awareness — increasing touch points and sales.

Bridget Willard in her office
Bridget Willard

Author of “How To Market Your Plugin,” “The Definitive Guide to Twitter Marketing,” and “Keys to Being Social,” I’m also known for marketing WordPress products and services and leading the Make WordPress Marketing Team for nearly 3 years.

Photo fo Warren Laine-Naida in his classroom teaching SEO
Warren Laine-Naida

Let’s Get Started!

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I appreciate you.

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