featured image for bridget willard article on how to get customers on Twitter

Can you really get customers on Twitter? Yes. You can. I do. Most of the time. Yes, if your business is B2B you need Twitter. Firstly, you can’t analyze data that you don’t measure. Tracking your lead source only happens if you ask your customers how they heard about you. My friend John Locke talks…

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What tools are best for twitter management? The short answer is: "it depends." Overall, the native app is the best with a few other tools.

What tools are best for twitter management? The short answer is Twitter. Most people don’t like when I say that, though. Of course, it depends on what you want to achieve and how much money you want to waste — er — spend. Overall, the native app is the best way to manage Twitter with…

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Featured Image: A 5-Step Twitter Animated GIFs Guide (That ANYONE Can Follow)

Twitter Animated GIFs are a fun way to bring emotion and the power of mirror neurons in your brand’s communications. Twitter is the perfect place for GIFs. Before we talk about the five reasons, let’s talk about what GIFs are and where you get them. What are GIFs? GIF stands for Graphics Interchange Format and,…

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featured image for Twitter Works if You Work It

Twitter works and requires work. Yes, Twitter is more than the POTUS or a Pop star tweeting. Twitter is an equalizer. It makes conversations possible regardless of economic or geographical boundaries. It allows people to express themselves and find others that think the same. It allows us to widen our circle as well — learning…

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featured image for Twitter is the best b2b marketing

If your customers are other small businesses then B2B marketing should be your focus. What platform should is best for business-to-business marketing? Hands down, it’s Twitter. Twitter is more than pop culture and politics. When used effectively for small business, it serves several marketing purposes: brand awareness, public relations, listening, content curation, and relationship building.…

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