Anyone who follows me knows how much I believe in Twitter as a B2B relationship marketing platform. Twitter works. Here are my thoughts about an article by Neil Patel "12 Powerful Twitter Marketing Tips [That Actually Work]."

Anyone who follows me knows how much I believe in Twitter as a B2B relationship marketing platform. An article by Neil Patel “12 Powerful Twitter Marketing Tips [That Actually Work]” came across my way via Robert Nissenbaum. Instead of commenting on his blog, it was suggested that I write my own post. So, here it…

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Twitter is the best platform for B2B marketing. It serves several marketing purposes including brand awareness, public relations, listening, content curation, and relationship building.

Twitter is the best platform for B2B marketing. It serves several marketing purposes including brand awareness, public relations, listening, content curation, and relationship building. Brand Awareness Brand awareness is high-level, less-tangible, and difficult to measure. It’s almost a word-association game. I say “tissue;” you say “Kleenex.” I say “photocopy;” you say “Xerox.” You want your…

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I’m sitting here at the dealership trying to be productive while they change the oil in my Fiesta. And it occurs to me that I don’t often talk about maintenance when it comes to Twitter. *What’s with the featured image, you ask? I had no idea until today that I could write a draft on…

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