If your business works with other businesses then your marketing is business to business or B2B. What platform should you focus your attention on? Twitter.
Twitter is the best platform for B2B marketing. It serves several marketing purposes including brand awareness, public relations, listening, content curation, and relationship building.
Updated July 16, 2020
Brand awareness is high-level, less-tangible, and difficult to measure. It’s almost a word-association game.
I say “tissue;” you say “Kleenex.” I say “photocopy;” you say “Xerox.”
You want your brand to be able to be associated with your purpose. Recognition of the logo on Twitter allows your small business to compete with the bigger companies. The big guys rarely invest in social media; don’t make their mistake.Twitter levels the playing field when it comes to brand awareness. Are you using it? Click To Tweet
You have news. People want to know it. Share Promotions, sales, new ventures, employees that join in, partnerships, case studies, on Twitter. Share the news before other people do. Control the message.
This is why consistent publishing on your WordPress blog is vital. Write articles about anything relevant to your audience. Then promote the article on Twitter — a few different ways. Every brand has the ability to publish and gain influence and audience.
If you need help, I have a content planner and ebook for sale.How do you promote your events and announce products? Click To Tweet
Listening is the most powerful thing you can do with Twitter. It’s so important to understand who your audience is and what they want, need, and how they think. This allows you to become a better communicator — meaning, you’re communicating in a way that resonates with them.
Seriously, people talk about themselves on Twitter all day long. You know what bands they like, who they’re voting for, what airlines upset them, and if they’re dating or looking for a job. Have you been listening to your audience?
Using Twitter Lists to Listen allows you to:
- Pain points.
- Correcting personas.
- Focus Group.
Once you’ve built your lists you now have the tool in place to curate content. People often ask me what tools I use to curate content. I tell them that I’m a People Curator — a People Broker, I say. I curate content by curating people. It really is that simple.Are you only tweeting about yourself and your business? That isn't social. Click To Tweet
All business happens because of referrals and word of mouth. Think of the last time you had a new client. How did you acquire them? Think of the last time you found a new service. Did you search for them online? Google? Yelp?
Almost no one does business with a total stranger. Use Twitter to build relationships. You won’t regret it.Relationships follow you throughout your career. They follow brands, too. Start chatting with people today. Click To Tweet
I went into depth on relationship building in a few of my talks, most recently at WordCamp Ottawa in July of 2016.