Twitter Should Be Part of Your SEO Strategy
Did you know that individual tweets are indexed by Google? A healthy Twitter account is a great ranking signal and should be part of your SEO strategy.
Twitter is a big part of my marketing stack as many of you know. For a good SEO strategy, don’t leave Twitter out. Twitter is my favorite. And one of the reasons why it is my favorite is because it’s so accessible. It’s quick. It’s easy. It’s text-based. The culture on Twitter wants to read and learn. This means they will click a link to go to your website.
Now, one important thing that you should realize about Twitter is that individual tweets are indexed by Google. What does that mean? It means that Google reads tweets and may possibly show them in search results.
Tweets Show in Google Search Results
Over the years, I’ve seen tweets appear in search results. Frankly, I’m surprised more SEOs don’t talk about the importance of Twitter as a ranking signal. In what context do it happen in many different ways.
Google yourself. Set up Google Alerts for your name, products, and website. When you get those emails, you’ll see tweets that are trending. When I was looking up Lunar New Year, I saw tweets that showed up as a carousel in the SERPs.
The following screenshots show what may show up for searches that include, Bridget Willard, Spurs, Warren Laine-Naida, COVID, and Gatsby. Click on the image to open it up in a lightbox.
Local SEO Matters, Too
So, when you’re approaching marketing online, in order to be found in your local community, there is a bunch of things that you need to do. Okay? Make sure Google My business is loaded. If you’ve seen any of the videos with Warren Laine-Naida, you’ve heard us talk about that. Make sure that you have reviews sites, um, and claim your profiles. Not just Yelp and not just Google My Business. Go on TrustPilot.com. They have a free account. You can get and go claim your business there. Google wants to see that you’re active and participating. This is another reason why Twitter is a great way to get that feedback.
Twitter is Great for Research
Also, when you’re researching your community and your industry on what people are thinking, where are they talking about it? They’re talking about it on Twitter. They’re talking about Spaces on Twitter. They’re talking about Clubhouse on Twitter. They’re talking about TikTok on Twitter. Twitter is where everybody talks. It’s great for market research. It’s great for following people in your industry. It’s fabulous for following people who are local to you making those handshake business relationships in your community.
So what do you have to lose? If you want to learn how to use Twitter, I have 10 videos to show you how to do that. Also on amazon.com is “The Definitive Guide to Twitter Marketing.” It goes through every single thing you need to know about how to use Twitter for your business. Um, how to gain followers the right way. How to list people. How to share your blog posts. I mean, this is really key.
One of my realtor clients finally agreed use Twitter in addition to Facebook, and the impressions alone were worth the move. The impressions alone were worth the move. How about Facebook reach of 400 and Twitter averaging 4000?
Start Using Twitter to Be Found Online
Twitter is a big part of your SEO strategy because individual tweets are indexed by Google. A healthy Twitter account is a great ranking signal. It shows them that you’re active. Why not try it? What could you lose?
If you’re not sure how to get started, this blog post lines out how to set up your Twitter account.
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Great stuff. Are you doing a backlink strategy with Twitter to your site or page and do you have a markup schema that you include in your tweets?