Yes, your business marketing strategy should include Twitter. It’s one piece, albeit a large one, of any successful branding campaign. If I’ve said it once, I’ve tweeted about it ten times. I may have even written an article or two. Okay, maybe more than two.
Twitter Is Relevant
Twitter has been around for over ten years; I’ve personally been using it for business to business marketing since 2009. It’s not going away. Don’t allow the pop culture or political atmosphere blind you to Twitter’s relevance in any good marketing plan.
Google Indexes Tweets
It’s true that Google indexes tweets. It’s an excellent way to help with brand awareness and even to rebuild your brand.
“If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith.” Search Engine Land (2018)
If you would like to test it out, perform your own search. Do it in private or incognito mode. Google someone’s name or your own if your account is active.
Though there is quite a bit of fluctuation at how tweets affect SEO in general, I believe it is helpful. Google has increasingly changed their math to favor what is helpful to the person searching. If the results of that math, prove Twitter is a good result, then your tweets will be shown.
“Study finds that percentage of tweets indexed by Google increases in proportion to the tweeter’s follower count.” Stone Temple (2018)
Twitter Distributes Content
Whether you are microblogging on Twitter or publishing articles on your website (best practice), you are creating content. Creating content makes you an author, elevates you as an expert, and helps you find and cultivate an audience.
People use Twitter to read and to discover information. Customers will use it to validate you the same way people use Yelp or TripAdvisor.
What should be included in a healthy marketing strategy?
Though this section should be an article on its own, I will say that any healthy business to business marketing plan should include the following — in order of importance:
- Facebook Page
*if you have the time. Instagram takes more work because of the original content that is required. Also, it’s not designed for a sell, it barely works for soft sales. Though, I will admit I’ve bought consumer goods, for B2B it’s about relationships.
Time and money is a factor in starting and maintaining these pieces of your marketing puzzle, but you should be investing in your own business. Many suggest 15% of your revenue should go to marketing.
That said, if you don’t have a website, you can hire one of my friends.