Tag: launch with words

Blogging isn’t hard because you’re bad at it.
It’s hard because no one ever tells you what to write about.

I built Launch With Words after years of watching smart business owners freeze at a blank page. This post explains why—and how I fixed it.

I spend so much time promoting the Agency Packs for Launch With Words that I forget about the Free Blogging Prompts.

The free blogging prompts is the heart of Launch With Words. To get you to write — and publish.

January comes to us and we look in the mirror and wonder what we’ve been doing for the last twelve months.

• Did we blog?
• Did we lose weight?
• Did we go to the gym?

Over the last two decacdes, I’ve worked with dozens of small business owners (which is why Warren Laine-Naida and I wrote our book, The Only Online Marketing Book You Need For Your Small Business) who know they need to market themselves, but don’t know how.

Most small business owners understand they need to write and publish blog posts but they don’t know where to start.

And, suddenly, they’re back in 7th Grade English class feeling like they can’t write.

I get it.

Many times we just need a coach.

The blogging and topic prompts in the Launch With Words Starter Pack are just that. Me, sitting next to you, giving you step-by-step instructions on what to write about, which questions to answer, and how to correctly format your blog post so you can hit publish.

I’d invite you to watch the 2026 video I created today for step-by-step instructions on how to work with the prompts, even with ChatGPT. Because getting started is the real problem. You know what to write. That’s why you have a business.

Want a Better Way to Write?

Blogging doesn’t have to be something you put off. It can be something you use — to clarify your thinking, connect with your audience, and grow your business without burnout.

If you’ve ever stared at a blank page and wondered what to write, I’ve been there too.

That’s why I built Launch With Words — to give you a starting point that feels intentional, not generic. You can begin with the free Starter Pack, which includes prompts you can use right inside WordPress or your favorite writing tool.

If you want help moving from idea to first draft without overwhelm, you can grab it here:

Get the Free Starter Pack

And if you ever want personalized support beyond the free prompts, all of that starts with a conversation — feel free to reach out on my contact page.

Bonus: History of Launch With Words from Last Week’s Email Campaign

Four Days Ago, I wrote a post on LinkedIn:

Pre-packaged, ready-to-install, blog posts gives more value to your website builds at launch — especially if you can schedule the articles to publish in the future.

If only there was a solution.

I was so excited when someone replied,

“If only!”

So when I continued the conversation, it ended up with the myth of being penalized by Google.

It’s not a new issue. When I tell people about what Launch With Words is, the problem it solves, most people are super excited. But then they find out they are purchasing a content pack and they ask me:

“What about Duplicate Content?”

Can we do a story first? Hear me out.

Let’s go back to Bridget as the Director of Marketing for ThoughtHouse (2015-2017), an advertising agency in San Diego that specialized (they’ve since closed) in FranDev.

Franchise Development is getting people to purchase a franchise (or a group of them, ideally). We worked with Paul Davis Restoration, Sports Clips, WIN Home Inspection, and more. We would build their websites, handle their social media, write blog posts, and even teach their franchisees how to market themselves.

One of the problems franchisees have is syndicated content. You see, most of their websites are really a multisite. Blog posts would appear, but the franchisee couldn’t edit it — at all. They couldn’t localize the copy or anything. It was super generic, bland copy. So even though they are the business owner, they really couldn’t publish on their company website.

Now, let’s fast forward in time when Bridget was the vendor for RooferMarketers.com (a 7-figure agency a la Josh Nelson, that was since acquired). My role for this marketing agency (because I have a background in roofing) was to write templated blocks of copy for our internal library. 

When we built a website (one of three templates) we would add the templated block of copy for the service they provide. If they do metal roofing, copy/paste. If they do shingles, copy/paste. If they do siding, copy/paste.

Copy. Paste.

That sounds a lot like duplicate content. 

Do you know what the difference was?

The context of the website. The demographic. The geographic service areas.

That’s how I got the idea of Launch With Words. Why not make templated articles that would help the business with content to share on social media? I mean, I’m always writing for my clients because they need content to share on social media.

I recently recorded a video on YouTube about the duplicate content objection that I would like you to watch. If you have an open mind and are looking to anchor down on a niche, even better.

If this sounds like a product you think would help you or someone you know who builds websites, would you do me a favor and share this? 

You’re doing a lot to keep a single woman in business. I appreciate you.

Full Video Transcript

Bridget Willard (00:01):
Hey there, it’s Bridget Willard here. Get a lot of questions from clients. “What do I write about for my small business blog?”

Bridget Willard (00:10):
That was the whole reason why I came up with Launch With Words. There is a very, a free version, if you haven’t heard about it, that’ll gives you blogging prompts.

Bridget Willard (00:20):
So you need this plugin from the WordPress repository, a plugin directory. My good friend Ronald Huereca built it for me. It has a lot of great reviews. It’s still going and it has a lot — a helper.

Bridget Willard (00:38):
So you get the Starter Content pack and you need to download this plugin. So let’s go to your website. Here’s my website. I just spun up from, from TasteWP, which is a great, a great little, great little way to taste WordPress.

Bridget Willard (00:58):
Let’s go to my dashboard. I’m gonna go to plugins, install plugins. Okay, thank you. Okay, I got it. I’m gonna install Launch With Words. I’m gonna, it’s not here, right? So I go add plugin, “Launch With Words.”

Bridget Willard (01:25):
The original reason for Launch With Words is to apply the prompts from my book, “If You Don’t Mind Your Business, Who Will?” into blog drafts that will help you and prompt you along the way.

Bridget Willard (01:41):
So I could go install now. Perfect. I’m gonna activate it. If you need to know how to do it, there’s a video right here. The, this is where you import your content packs, right here in this tab.

Bridget Willard (02:04):
So you need the author. And usually I create, I, I recommend that you create a user that is not just admin ’cause it looks ugly, right? So I’m gonna change it to my name, Bridget Willard. And I’m gonna have the name display as Bridget Willard. That’s important ’cause that will, that’s how the author will look. Update my profile.

Bridget Willard (02:37):
Now, for the categories, let’s pretend that I am a flower shop. So I’m gonna go in here to post and I’m go to go, I’m going to go to categories. Because the blog post prompts will come in and import as a category. So let’s talk about Floral design. Let’s talk about Services. Floral delivery, Floral Services.

Bridget Willard (03:19):
Okay. So we have those and we’re gonna make one of ’em a default. It lets us, (where?), I think that’s in the settings. Yep. Settings, “Florall Services” is gonna be my default.

Bridget Willard (03:44):
Oh, one other little tip, tip if you’re a new blogger, oops, is, excuse me, um, is to change it. To change your permalinks. So important. I don’t even know why this isn’t the default, the post name. Just make it the post name. You’ll be so happy you did. It’s a SEO thing. I really don’t know why date and time is the default for WordPress.

Bridget Willard (04:13):
So let’s go back to posts. Launch With Words is about blogging. So it’s always under posts.

Bridget Willard (04:22):
So I need my free starter pack, right? So download my free starter pack.

Speaker 2 (04:29):
It’s gonna take you to my website, bridgetwillard.com. Oops. Starter. Oh, there’s a starter pack in German. And we’re gonna take, we’re gonna take the regular starter pack. It’s free. Okay? I am gonna check out. Get now. Oh, I have to do this. There’s my receipt. The receipt will tell me how to get it. It’s downloading.

Bridget Willard (05:23):
It’s A-J-S-O-N file. Or Jason, JSON. I’m really not sure how you pronounce it. I should know. I always, I always thought it was json, but I hear other people saying, Jason.

Bridget Willard (05:33):
So let’s go back to my, my little website that I’m making. I’m gonna import a contact pack, author, floral Delivery. See, ’cause I made that the, I’m gonna change. I’m gonna change it to Floral Services. Choose file.

Bridget Willard (05:55):
Now, this part, it depends on what kind of computer you have. Windows Mac, I’m on a MacBook. It automatically goes to my downloads. So I know that that’s where it is. LWW Launch With Words Starter Pack 2025. I updated it last year. Look, 12 posts have been created. It took seconds.

Bridget Willard (06:17):
Now, now I go to all posts and here we have our posts. They’re all drafts. So if I went to my blog, which I need to actually make a blog. I forgot to tell you that.

Bridget Willard (06:31):
This is another weird thing about WordPress. You just need to make a page that’s called “blog.”

Bridget Willard (06:41):
Don’t do anything to it and just publish it. Then right now it, it just has nothing on it. So let’s go back to our dashboard. There’s one more little setting, and this is on WordPress because it, it’s just so weird. Let’s go to general. Um, oh, it’s Reading, right? Yeah. Homepage displays your static posts, your latest post blog posts or static page.

Bridget Willard (07:19):
So my homepage is gonna be the sample page, and my post page is gonna be my blog. And I’m gonna save that. So now when you go to my site, I have my sample page, right? And then if I click blog, I have my blog posts, which always has “Hello World.”

Bridget Willard (07:38):
There are millions of websites that have Hello World . It’s duplicate content.

Bridget Willard (07:46):
Alright, let’s, let’s go back. So let’s go back to our dashboard. This is all under 10 minutes. We’re at seven minutes.

Bridget Willard (07:57):
Go to our posts. Let’s go to January. It did, it did also email me. Oh no, that was something else. Sorry, you don’t need to see that. Where are we?

Bridget Willard (08:23):
Let’s go to January. I’m gonna edit. So I have some choices. So I have some choices. I have the draft blog post with questions I’m gonna answer or an AI prompt.

Bridget Willard (08:45):
Then there is a checklist. Grab yourself, a featured image. Create one on Canva. Just go through the link. Do your meta description, your ShareThrough like this. These are like pro tips right here.

Bridget Willard (09:01):
So if I wanna do an AI prompt, I can select this. If you use Atarim or Bertha.ai, you can do that. You can also go to ChatGPT and I’m going to paste that prompt in there.

Bridget Willard (09:27):
Now, the, the regular, the regular part is, “The beginning of the year is a great time to write about starting new habits. Topics for the beginning of the year should be more than just a post about your business goals or personal real solutions. Challenge yourself to create content that’s useful all year round and or highlight products, new or old that your company’s offering. How does your product or service factor into the customer’s journey? How does the customer use your products or services in a new way? How does your product solve a customer’s problem?”

Bridget Willard (10:02):
That’s the, that’s a great new year and you don’t have to do January in January, but this is a suggestion. Let’s go back to ChatGPT. Which service should we highlight? “So say I am a florist in San Diego, California, and my, and the service I want to highlight is funeral arrangements.” I mean, maybe that’s my big thing. Who knows?

Bridget Willard (10:51):
So you can go with this, right? You can pick the ChatGPT. So if that’s your way, that’s what you wanna do, you can definitely do that. Okay? Okay. I’m gonna copy this. Oops. But you’re gonna, you’re gonna select it all. Oops. We wanna, I, I don’t wanna delete the checklist yet, but I do wanna fix that and I wanna change the title from January Blog post to the title that ChatGPT gave me. I’m gonna delete this ’cause that’s just, that’s one of the things you’re gonna wanna do is make sure your slug isn’t, doesn’t say January, right?

Bridget Willard (12:25):
So let’s just publish it for now. It doesn’t have a featured image or any of that yet. Let’s view the post and there it is. There it is.

Bridget Willard (12:39):
So, it’s so easy to use Launch With Words to help you write. If you wanna do it yourself, that’s fine, but maybe if you’re using chat GBT, it gave you something to go off of and I would highly consider, uh, recommend that you would edit this.

Bridget Willard (12:57):
Anyway, my name is Bridget Willard. I’m the owner of Launch With Words, a small business copywriting plugin that helps you write one blog post every month, gives you topics. It’s totally free. I would love it if you would try it and I’d love it if you would review it. Bye.

Let’s be a bit frank about the number one objection I hear about Launch With Words: What about duplicate content?

“Duplicate content. There’s just something about it. We keep writing about it, and people keep asking about it. In particular, I still hear a lot of webmasters worrying about whether they may have a ‘duplicate content penalty.‘

Let’s put this to bed once and for all, folks: There’s no such thing as a ‘duplicate content penalty.’ At least, not in the way most people mean when they say that.” Google

From SEO Expert, Warren Laine-Naida’s blog:

How Many Different Brands of the Same Thing Do We Need?

My grocery store sells nine different brands of plain yogurt. Nine. How many types of plain yogurt do we need? One.

They sell fifteen different brands of ketchup, twelve different brands of mustard, and about twenty different brands of olive oil too. How many do we need? Honestly? How many would get the job done? Probably one of each.

Most people use Heinz ketchup. 150% more expensive than other brands – it’s still all ketchup though.

How many different colas are there? Aren’t they all just fizzy drinks?

There are more than 3,000 different brands of mustard in the world!

I don’t know how many olive oil brands there are but Spain alone has 93!!

50 different brands of sandwich bread, 85 different yogurt brands, 100 different types of beer … !!!

We live in a world of duplicate content, and we pay top dollar so it has a different label.

Bridget Talks About The Real Problem Service Businesses Have

Watch the Full Video

If you want the full walkthrough—including real-world examples, Google quotes, and why this fear keeps resurfacing—watch the video here:

Launch With Words vs the Duplicate Content Objection

Duplicate Content Is Not Your Problem (And Never Was)

If you’ve ever hesitated to publish content — or buy a Launch With Words pack — because someone warned you about a “duplicate content penalty,” this post is for you.

In my latest video, I break down why this objection keeps coming up—especially from web developers — and why it’s largely misplaced fear.

Here’s the short version:

Most small business websites don’t have enough content for duplicate content to even be a concern. Also, Launch With Words isn’t so wildly successful (yet) that duplicate content would be a factor. But thank you for thinking that.

Additionally, Launch With Words was never meant to be the only content on that website. That’s why it’s called Launch (as in launch the website) with Words (with blog posts).

The Real Problem Small Business Websites Have

The vast majority of local business sites:

• Have no blog at all.
• Have nothing new to share on social media.
• Give visitors no reason to trust, explore, or convert.

As a WordPress developer, this probably doesn’t surprise you. When was the last time you built and launched a website with blog posts?

Potential customers still check websites to validate their searches and referrals.

They get a referral. They scan a QR code on a business card. They Google the business name. And when they land on a site with no content, no updates, and no proof of expertise—it’s a dead end.

Service-based businesses have a long-standing reputation of being fly-by night. Consistently publishing articles, shows customers that they’re serious about their contracting business.

This is where Launch With Words comes in.

What Google Actually Says About Duplicate Content

This fear didn’t come from nowhere—it came from misunderstanding.

Google has been clear for years that “here is no such thing as a duplicate content penalty.”

What does matter is intent. If your client is a real business, they have nothing to fear.

Google only takes action when duplicate content is:

• Deceptive
• Manipulative
• Designed to game search rankings

In other words: spam.

Why Launch With Words Is Not a Duplicate Content Risk

Launch With Words content is:

• Not syndicated
• Not auto-published
• Not meant to be the only content on a site

Instead, it:

• Lives in drafts
• Is editable and localizable
• Gives business owners something to publish, share, and build on

Think of it as a content foundation, not a content ceiling.

It helps:

• Signal freshness and authority
• Inspire follow-up posts, videos, and case studies
• Support Google Business Profile posts and social sharing

The Hypocrisy of the Duplicate Content Argument

Let’s be honest for a second.

• Product descriptions are duplicated across retailers
• News outlets publish the same AP content
• Service businesses reuse the same core explanations

Nike doesn’t rewrite shoe descriptions for every store.

And yet—no penalty apocalypse.

The risk is not publishing content.

The risk is publishing nothing.

Why This Matters for Web Developers

Launch With Words isn’t just content—it’s a business lever.

It allows you to:

• Add content as part of maintenance plans
• Upsell localization and optimization
• Keep clients engaged beyond “site launched, goodbye”

It turns a one-time build into an ongoing relationship.

And yes—this content is written by humans (me + Warren Laine-Naida), includes strategic outbound links, real calls to action, and topics pulled directly from real search behavior.

Launch With Words Is Repositioned for 2026

I’ve updated the fee for multisite (just $200). There is an affiliate program. There are bundles.

If you have questions about Launch With Words, content strategy, or how to use this responsibly for clients, you can always reach me at hello@bridgetwillard.com.

Your Friend,
Bridget

Full Transcript

Bridget Willard (00:02):
Hey there, it’s your friend Bridget Willard here. I wanna talk a little bit about duplicate content. So it seems that a lot of people think about duplicate content from strictly, I’m gonna search this one thing on Google and maybe find some answers, right? So most websites aren’t even found in the first page results. So duplicate content is not your problem.

Bridget Willard (00:31):
Your problem is when you have a website, it has no blog at all. It has nothing for you, as the business owner, to share on Facebook, Pinterest, Reddit, LinkedIn, Twitter, X, et cetera.

Bridget Willard (00:52):
You people get referred to you, they get your business card, right? Get your business card, and they’re like, I wanna go look at this website. Or they, maybe there’s a QR code on the back. I, I collect all these web, all these business cards because I think it’s really fascinating.

Bridget Willard (01:14):
Now, these two were from a, a Fair Co. Cookies and Cupcakes. They have Facebook pages, Laura’s Cup, cup, Cakery Cupcakery has two as LinkedIn, I’m sorry, Facebook and Instagram. But there are no, there’s no website unless that’s what this QR code does. I have no idea the same, same with this, just a phone number. And that’s fine when you’re starting out.

Bridget Willard (01:47):
But you know, if I get, if I get a business card or if I see you, or if I see an ad for you, especially if you’re a home service, a handyman, I wanna go check you out. I wanna see what other work have they done. Do they have reviews on Google Business?

Bridget Willard (02:04):
So the idea of Launch With Words is that the developer will buy these packs or mini packs so that the website has some content on it that’s publishing. Either pre-published, back published, some published, forward publishing, but it is never meant to be the only content on that website. Instead, it’s meant to show the client that these blog posts are helping. They give them something to share on social media. There is something publishing, which is a, an authority signal to Google, and also it helps inspire them to write more content.

Bridget Willard (02:51):
If you use the Starter Pack along with one of the other packs, you’ll see there are 12 prompts, one for each month that asks the business owner questions. It also encourages them to make video, do case studies. And there are AI prompts that work very well with ChatGPT.

Bridget Willard (03:11):
So I think in 2026, not being afraid of AI, not being afraid of random penalties, none of these small businesses are ever going to have the volume that’s going to appear where duplicate content is their problem.

Bridget Willard (03:30):
Instead, what we’re, what I wanna share your, I’m gonna share the screen. Okay, here it is. Let’s, let’s share this. Duplicate content on a site. Here we go.

Bridget Willard (03:51):
“Duplicate content on a site has no grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulative to search results and to manipulate search results.” Google.

Bridget Willard (04:07):
So, in other words, spam. Okay? So this is from 20 2008.

Bridget Willard (04:15):
“There’s no such thing as a duplicate content penalty.” right? But it also says, “don’t create multiple pages, subdomains or domains with substantially duplicate content.”

Bridget Willard (04:25):
Now, this is something SEOs do all the time. You’ll look for a lawyer maybe in Corpus Christi, and you see these lawyers and it has a page just for Corpus Christi. And then their offices are where? Houston, San Antonio, Austin. They’re not in Corpus Christi. So these kinds of service pages where they randomly have this random page instead of just listing the cities that you serve, instead, you’re doing something that is really not working.

Bridget Willard (05:00):
It’s also about local. So what if I say roofer near me?

Bridget Willard (05:10):
Now I have some sponsors re sponsored results, I have more sponsored results, and now I’m getting to the maps. Bayfront Roofing, uh, we know them. They are on TV all the time. They’re in Walmart. Phillips Roofing, all this stuff.

Bridget Willard (05:29):
If you go to a a, you know, a website like this, you would expect to see blog posts that would help you decide about maybe what kind of materials to use, right? (That’s a lot of popups.) Now. They buried the blog.

Bridget Willard (05:58):
“What to consider before having a skylight installed.” Like these are actual, actual questions. So if the customer’s like, yeah, I saw Bayfront Roofing at Walmart and I talked to them, and now I’m kind of considering, ’cause really my hallway doesn’t have a lot of natural light, or my bathroom doesn’t have a lot of natural light. I know we get hail here. I know we have wind storms.

Bridget Willard (06:21):
Is that something that is important? You know, so December, 2025, they just added this. They’re gonna talk about it more natural light improvement in health, blah, blah, blah, blah. You get the point.

Bridget Willard (06:35):
So, if you have a website that has some of this content, you, the great thing with Launch With Words is you can edit it. It just gets imported into your draft folder. So you can localize it, you can change the call to action.

Bridget Willard (06:52):
It, it’s not syndicated content like every single newspaper has with the AP. Talk about duplicate content.

Bridget Willard (07:01):
How about product pages? Nike’s shoes have the same description. No, no matter where they are.

Bridget Willard (07:08):
The point of it is for you as a web developer to add in some profit to your service plan, not just website hosting, not just website maintenance, but content. Content that they can use to share on Facebook, to share on Google Business profile, and everywhere else.

Bridget Willard (07:31):
And you could offer a service to localize it for them. Another opportunity for you to upsell.

Bridget Willard (07:39):
Right now, we still have content for plumbers, roofers, commercial general contractors, residential general contractors. We have home health, um, care homes. Like if you have people living in your home for senior care, not dementia, but home care, residential care homes. We have one for the Chamber of Commerce. If you’re building those and we have a mini pack for mortgage brokers, that’s all been verified at in compliance.

Bridget Willard (08:14):
Now, why am I still talking about Launch With Words? Because I believe in this product. I believe in its ability to help you gain a better ground with your clients, that it’s not this one and done build the website. Keep the client for maintenance. Take control of the content. It’s not written by AI, it’s written by me. It’s written by Warren Lane-Naida. There are outbound links, there are calls to action. There are non-competitive outbound links strategically put there for SEO. The questions and the topics are top some of the top topics in a Google search. These are strategic, they’re not fluff.

Bridget Willard (09:00):
So I would love to have you go to LaunchWithWords.com. You can find it on my site in the footer. I’ve repositioned it. I’ve changed the multi-site pricing to only $200 as an add-on.

Bridget Willard (09:14):
This is a great idea. You know how to build websites, go pitch roofers, use my content pack. It comes with a free template that I built for Roofer Marketers that they use. They have now been acquired for the exact Mad Libs of home, about, and services. This is a great, great deal. If you have $500 and you’re willing to put some effort into building websites for local contractors.

Bridget Willard (09:43):
If you have any questions, reach out to me at hello@bridgetwillard.com.

Bridget Willard (09:47):
Thank you for listening. I believe in this product and I’m using it to build websites here too. So why aren’t you? Bye.