Bridget Willard | SaaS Marketing Agency

Tag: launch with words

  • Are Websites Actually Using Launch With Words Packs?

    Are Websites Actually Using my Agency Launch With Words Packs? Yes. Yes, they are.

    It may seem that $500 is a lot to throw down on a pack of blog posts. Maybe it is in comparison to using a $20 ChatGPT-written article. If that’s your point of view, this article isn’t going to convince you. I think AI writing assistants are a race to the bottom. But, that’s another blog post.

    The thing that makes Launch With Words different is the experience and expertise behind the writing — namely, mine. Sure, you can throw in prompts for AI writing assistants. People have been outsourcing writing for years — both overseas and abroad.

    To write copy that educates and convinces, however, takes more than cursory Googling or whatever the AI assistants think is right.

    That’s why Launch With Words is such a great deal. If you hired me to write these 12 articles just for your website, you’d be looking at over $2,500. And, unlike syndicated content, you can actually edit the blog posts.

    Why would you edit blog posts that are already written? Local SEO.

    “Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience.” Willemien Hallebeek

    Websites That Use Launch With Words Content Packs

    The Centerville Chamber of Commerce, designed by Fat Dog Creatives is using the Chamber of Commerce Pack to supplement their own articles. 

    Creative Woodworking of Windsor is using the Residential General Contractor Pack to supplement its own articles. This pack was installed by the owner of the business. 

    Consult Cyndi used the Care Home Pack to boost visibility and SEO upon website launch. They’re now writing their own articles.

    Bauerle Roofing, a client of Highbridge Consultants, is using the Roofing Contractor Pack to boost its SEO efforts. 

    Cami MacNamera used the Roofing Contractor Pack when her new client EDCA Roofing wanted to add blog posts to their website. The Launch With Words Pack helped them publish their first blog post – ever. Now, the roofing pack serves to supplement their custom-written articles.

    Michael Grubbs, a Door County Handyman, launched his site with posts from the plumbing and contractor packs. Yes, you can combine them. Also, in fairness, I built this site, too.

    BuilderMarketers, a brand-new marketing agency focused on building websites for residential general contractors, is using Launch With Words. I built this site and used posts from the residential contractor pack, the WebDev SEO mini-pack, and the chamber of commerce pack. (That one has great posts about small business marketing.) I changed the CTA paragraph to the BuilderMarketers default closer. Copy/paste FTW.

    What About Duplicate Content?

    “What about duplicate content?” is a question I’m always asked. What about it? Is duplicate content the problem your client has? I doubt it. Right now, the problem is no content.

    What’s more is that WordPress developers have been sold the tale that duplicate content gives a website a bad mark for SEO. That’s simply not true.

    “Still worried about your page ranking? Ensure you highlight your new post on social media channels. Your audience can help promote your page through clicks, likes, links, and shares so it secures the visibility and reach it deserves.” Neil Patel

    “Duplicate content gives us choice. Duplicate content catches our eye. Duplicate content challenges us. With most of our websites beginning to look like identical block towers, duplicate content will make our websites great again!” Warren Laine-Naida

    “Matt Cutts said twice that you should not stress about it, in the worse non-spammy case, Google may just ignore the duplicate content. Matt said in the video, ‘I wouldn’t stress about this unless the content that you have duplicated is spammy or keyword stuffing.’” Search Engine Land

    Launch With Words Helps You Save Time and Add Value

    The reason I created Launch With Words (Media Ron LLC did the dev work) is to help small business owners with blogging prompts. Often, they don’t know what to write about.

    The reason why I wrote Premium Packs is because Developers are constantly waiting on clients to produce content. These packs, though blog articles, are a fantastic source of information for page content as well.

    Stop waiting for clients.

    Build the website.

    Add the content.

    Bill the client.

    Get paid.

  • Launch With Words Case Study – “It was also a huge time saver for me.”

    It’s nerve-wracking to create something and sell it on the internet. At the same time, it’s humbling to see a product you’ve built go live on a website. All product owners and WordPress plugin developers feel the same. It’s affirming that your goal of reducing frustration for web developers was actualized. 

    As someone who consistently asks, “but why?” when I see a new product or SaaS launch, I am moved by case studies. They often break me out of my black and white thinking.

    With the intent to help shed light on how my product helps developers, I reached out to my first Launch With Words customer, Cami MacNamara of WebCami to highlight her specific use case and she was more than happy to participate. Thank you, Cami

    Services

    About WebCami, Seattle Web Agency

    WebCami is the business started by Cami MacNamara, otherwise known as WebCami. On Twitter, she self-refers as the “OG GoDaddy Pro Ambassador” among other things. She’s been designing websites and managing care plans for her clients throughout the nation since 2002 (wow – twenty years) and is a delight to meet in person. 

    “As I small business owner myself, I understand how hard it can be to carve out time to work on your own website.”

    Cami MacNamera

    Without further ado, here are her answers to the case study questionnaire. 

    How were you getting content before Launch With Words?

    I mostly receive content from my clients or copywriters they hire, but I adjusted some of my offerings during the pandemic to write small blog posts for clients that were struggling. It was a very stressful time for many of my customers, and I’m always looking for ways to help them. I continue to do blog writing and social media posting for a handful of clients now. 

    How did you find Launch With Words?

    I am an active member of the WordPress community. I met Bridget at WordCamp and always enjoyed her keynotes. I had seen Bridget posting about Launch With Words on Twitter and reached out to learn more.

    How did you implement the content pack?

    Launch With Words released a content package for roofers, and I happened to have a roofing company that had contracted me to write blogs monthly. So, it was an economical way to get a head start on blog writing with Bridget’s templates! It was also a huge time saver for me.

    How has the Premium Pack affected your workflow? What were the results?

    I have used Launch With Words as my starting point for many of my roofing client blog posts. I do take the time to add my style to the writing, but my process is much shorter with the solid foundation provided in the content pack. 

    I’m happy to say it has helped me deliver my client a service they do not have time to deal with on their own. They have been very happy with the results of a regular monthly blog post and social media presence. It has also given me more confidence in my writing skills. I have learned a lot from working with Launch With Words.

    Thank you for making my life easier. I love helping clients however I can. Recently, a roofing contractor that I built a website asked me for help with blogging. What perfect timing with the launch of Roofing Pack. I’m thrilled with how this works. I can’t wait for the release of more “packs”. This is such a great plugin and a tool I plan to use for more and more clients.” Cami MacNamara https://wordpress.org/support/topic/thank-you-for-making-my-life-easier/
    “Thank you for making my life easier. I love helping clients however I can. Recently, a roofing contractor that I built a website asked me for help with blogging. What perfect timing with the launch of Roofing Pack. I’m thrilled with how this works. I can’t wait for the release of more “packs”. This is such a great plugin and a tool I plan to use for more and more clients.” Cami MacNamara


    Become a Launch With Words Affiliate and earn 20% commissions.

  • How To Use Launch With Words to Pitch and Build Roofing Contractor Websites

    If you’re wondering how to niche down in your website development business, why not go after roofing contractor websites? Launch With Words is the perfect companion. 

    * Become a Launch With Words Affiliate and earn 20% commissions.

    Roofing Contractor Websites – The Riches are in the Niches

    If you google roofer marketing, you’ll likely come across a few ads but the number one agency for integrated marketing for roofers (at the time of this post was Roofer Marketers. (They were acquired by JobNimbus in 2022.) Brian, Jim, and the team there are amazing and they do a great job in their PPC-based website builds. I used to write for them.

    Core and More Technologies also offers integrated marketing including website builds, social media, CRMs, and PPC. 

    Certainly, these two companies have been successful by targeting a specific demographic: roofing contractors. 

    According to IBIS World, there are over 100,000 roofing contractors in the United States alone. If those two companies have even a 25% market share, that leaves 75,000 roofing contractors who need basic, functional websites that inform, sell, and convert. That’s a big market share waiting for you. Yes, you. 

    Why Build Roofing Contractor Websites in WordPress?

    Simply speaking, 500 WordPress websites are built every day, according to research done by Austin-based WPEngine. WordPress isn’t going away and is one of the best platforms to build upon – especially for small businesses like roofing contractors. 

    What is Launch With Words and Why Does Blogging Matter?

    The Premium Pack for Roofing Contractors has twelve fully-written blog posts following SEO best practices. These are not boring, fluff pieces. They’re meant to answer frequently asked questions by consumers looking for roofing repair and reroofs. 

    These blog posts, when scheduled regularly, give Google the cadence they’re looking for (SEO) to show that your client’s roofing company is in business and has engaging contact. Your client will say that their “website works.”

    The roofing articles are imported as drafts. Backdate one of the posts and schedule the balance for the next eleven months. Boom, a year of content is done. Or, backdate one article, and schedule the balance of the roofing contractor blog posts for the next eleven weeks. Launch the site with words. Get it? Launch With Words! How you schedule those drafts is up to you.

    That aggressive publishing schedule post-launch will give the new website quite a lift and your agency 10 weeks to get some more content written and published on that site – all under the SEO budget for your monthly maintenance contract. (You have a maintenance contract, right?)

    Launch With Words is similar to Private Label Rights (PLR) content. However, all of the tedious work is done for you with Launch With Words. No copy/paste. No reformatting. No finding outbound links — that are not competitors. 

    Each article is formatted and once you import the pack, each article is on the WordPress website as a draft. It’s not an RSS feed. It’s not syndication. You now own the content. Customize the content or leave it as is. It’s up to you. The difference between the definition of traditional PLR from The Balance is that the

    Launch With Words articles are written to be specifically generic. No revisions are needed.

    “You don’t have to blog for long to know that coming up with new ideas is difficult. PLR content provides you with ideas and the basics of an article. All you have to do is revise.” The Balance Small Business

    Who Wrote the Launch With Words Roofing Articles? 

    I wrote the content. I did not outsource the writing of the roofing contractor content pack. I’ve been writing about roofing and construction for the last 22 years. I started working with roofers in 2000 and eventually moved to a general contractor. I left the construction industry in 2015 to work for an advertising agency that specialized in the franchise industry. 

    Why do I include my resume? Because the franchise industry uses syndicated content on their multisite installations all day long. They don’t worry about duplicate content issues. Do you know why? It doesn’t matter as much as we think. Duplicate content isn’t their issue; no content is. 

    Get to the Point. How Does Launch With Words Help Me Sell Roofing Contractor Sites?

    So Mike Demo, formerly from Codeable, gave a talk about how to make $125,000 by selling $500 sites every business day. You could definitely do that with roofing contractors. Then again, you can also offer a $950 website as a value-add and for price anchoring (psychology FTW). This puts you in a league of your own.

    As far as I know, no agencies are doing this with content that scales the way private label rights (PLR) content does. The big agencies do this with the franchise industry every day of the week. And they pay a pretty penny for it, too. Or is it a pretty hundy? Or Maybe a pretty bitcoin? But you get the point.

    Okay so here are the four steps to making money with Launch With Words. 

    1. Find Roofing Contractors who don’t have a website. Searching on Google Maps is a great way to do this as I demonstrate in this video. Mike Demo recommends being part of your Chamber of Commerce or BNI networking group as the roofing web person.
    2. Pitch them a $950 site. How? You’re the one who builds websites. Butch Ewing does a great job in his video. Maybe that will inspire you.
    3. Buy the Launch With Words Roofing Pack for $497. It comes with a home and about page template. Wait. What? Yes! Fill in the blanks (no waiting for clients to give you content).
    4. Build the site in a couple of hours.

    Here’s A Breakdown of the Math!

    $950 – 497 = $453 profit. 

    Rinse and repeat. If you did 3 sites, you would make $1,359 in profit.

    Or buy the unlimited site license of $2,000.

    Build 3 sites.

    $950 x 3 = $2,850 less $2000 for the licence = $850 in profit.

    The fourth website is $950 in profit. The fifth is also $950 in profit. 

    The total profit for the four websites is $1,800. Profit for five websites is $2,750.

    To put it another way, if you build ten of these sites and purchase the roofing contractor pack separately, you can make a profit of $4,530. That’s not bad for ten quick websites. Imagine if you did that every month!

    WEm2QR FV09Qu87swmLXWoSpoQYsQu Y7F513XO3OqWpQLFeWejH6AAaDY8YySro1TJE4qyua4tkBuwZMe3ftEZnYj5wYfNdQYo1sUK5 S6wzUHhE5GaHA8rZD KmuPUqQktJKJ

    However, if you purchase the multisite license, ten websites will yield a profit of $7,500. That’s a pretty penny. Makes you kind of want to niche down in the roofing industry, right? 

    J2docnzGGJ7YL8u64iDoX oisaFpw8HSn0GYDIlGdnkzeERPKqJLYRZfd80PhkT0MzqSbNX1 ZK PeGXy85pw4qjPqsFKn0gJbC3yJ7gqHkFOd48SpaYNMOcs8agsS0s2Xfb3fYt

    Bonus: Put them on a maintenance contract and charge for hosting and content. Use affiliate hosting links the way Mike Demo recommends and then gain that revenue as well.

    https://twitter.com/mpmike/status/1481786200214097924

    Are You Ready to Make Money With Launch With Words?

    What are you waiting for? Go find some roofing contractors in your local community who need websites. It’s a win-win-win. You get a client, they get a website, and I get a sale. They make money, you make money, I make money. Boom. Done. Get it. 

    *Not a tax advisor. Obviously, there are additional costs to running a business and building websites. But you get the idea. 

    Launch With Words. Because that’s what works.