Bridget Willard | SaaS Marketing Agency

Author: Bridget Willard

  • Business Owners — Look For Patterns in Your Online Reviews — And Change

    It’s easy to brush off or even ignore poor online reviews? But if there are patterns in these reviews, maybe it’s YOU who needs to change.

    Do Online Reviews Matter?

    Yes, online review matter to potential customers. They’ll read bad and good reviews to get a feel for how you respond and whether or not the sizing is correct if you’re a clothing brand, have bugs if you’re a SaaS company, or poor service if you’re a coffee shop.

    Why Should My Small Business Care About Bad Reviews More than Good Reviews?

    Small businesses live and die on word-of-mouth referrals – this includes social media and search. So Suzie tells me that I must go to Chimichurri Palace for their Argentinan Steak, and I look it up. You do the same. 

    When I read that the Chimichurri Palace has repeated issues with their reservations or that the Chimichurri sauce isn’t authentic, well, then I take pause while considering Suzie’s recommendation. Maybe she doesn’t know what’s authentic. 

    As a business owner, looking at patterns in words used in negative reviews helps you spot problems in the way your business operates. It may give you insight into servers’ attitudes. Maybe all of the negative reviews are on Thursday nights when Brad is working. 

    You get the point.

    Watch the video to see more. 

    When’s the last time you read your online reviews looking for patterns?

    When’s the last time you used that insight to change your business for the better?

    Key Highlights

    00:02: Intro

    01:11: Read your worst reviews and track word counts. 

    02:58: What are the commonalities in your reviews? 

    04:11: Does your website help manage expectations or create gaps in expectations?

    04:49: How does a client know what it’s like to work with you?

    05:49: “What if that [negative review] is true? What on Yelp is true? What on Trustpilot is true?”

    06:31: But as business owners, we should do as much as we can as far as it has to do with our side of the street, with how we present ourselves, with the expectations that we have to communicate in a way that has hospitality, joy, honor, integrity, and, and quite frankly, that all boils down to respecting our customer.

    Raw Transcript

    (00:02):

    Hi, Bridget Willard here. I just wanted to have a chat with you real quick about online reviews. First of all, when is the last time that you, as a small business owner, went and left a review for another small business? Uh, whether it’s a supplier, a vendor, um, a colleague, a new restaurant in town, um, possibly even your competitor, like what. That’s some intellectual integrity right there, right? So the thing is that reviews are a big deal, and it’s so hard to get positive reviews because we are really quick to add a review when we’re upset. This place has bedbugs. There was a snail in my escargot. <Laugh> You know what I mean, like something extreme? Or you have the three-star Yelpers who wouldn’t be happy if they won a million dollars because you didn’t give ’em to ’em, give it to them in twenty-dollar bills.

    (01:11):

    <laugh>. So the thing is reading your reviews with a grain of salt, but read the worst ones. Read the worst ones with a notebook and start writing down. Like, you know, it’s, I have notebooks. I have several notebooks right here in my, in my office to go. I got this one says, “some people dream of success while others wake up and work hard at it,” “doing my best,” whatever it takes. I have a book with you, I really like. You know, people in all their notebooks. And like, it doesn’t, this is from CVS, it’s not that big of a deal. But like one, one thing that’s good about it is this, which means it lays flat. It is small enough to be in your purse, briefcase, backpack, and you could just go, okay. So I would write down, for example, with a pen, I would take it down and be like, okay, what’s the first thing in this bad review is, uh, “rude.” Okay? Like, that’s a word that’s being used. And then read through all the other reviews and just start tallying it up like it’s your domino score. 1, 2, 3, 4, 5. How many times did somebody say in your online reviews that they had it, that someone was “rude” or “bad service” or, uh, “TV doesn’t work?”

    (02:41):

    Or, um, like it’s common with restaurants, right? Um, or in hospitality industry to, to have these. But there, there will be reviews, um, written online, uh, if you’re big enough, uh, maybe they’re on Glassdoor.

    (02:58):

    Uh, if you’re in travel, it could be on Expedia, Bookings.com, those kind of marketplaces. It could be a book, uh, like the book that Warren and I wrote, “The Only Online Marketing Book You Need for Your Small Business,” which is on Amazon. Um, and maybe, maybe once you get into the two to three stars range, maybe it’s just lackluster. What things are, where are the commonalities in those? So bad review, people have distinct opinions; good review, people have distinct opinions. The people in the middle kind of get passed off. Like, well, they were, they had ridiculous expectations. Here’s where I am asking you to participate in your own business and your own business marketing. Is 10% of that true? 20%? 30%? How much of what that online review said is true? And if so, how much of that is in your control to fix it?

    (04:11):

    For example, we manage expectations with the copy we put on our websites. This is why, for example, I have public-facing pricing that’s transparent. It’s right there on slash pricing. BridgetWillard.com/pricing. You’ll see my pricing, you’ll see what it includes. I don’t believe in this kind of shell game that a lot of marketers do. Well, it depends. Yeah, it depends. And you just add ’em all up. <laugh> You know, of course I could do custom pricing and I have, and I do. But what, what is that expectation?

    (04:49):

    When it comes to being a WordPress developer? What is it gonna look like for them to work with you? Um, what is your process? How do you bill and in what increments? Are you like a lawyer and every time you get an email, that’s a 15 minute charge? You know? And, and then if you see that happening as a web developer, why, why are you not pushing that client onto a care plan? First of all, the, that gives you predictable income and it also helps them get the things done.

    (05:25):

    You know? It’s not. Clients don’t write wire frames and organize their content. This is why we have jobs, y’all. I write content. You put it on the website. They get customers. This is what we do as writers and WordPress developers, right? Marketers. Copywriters, I should say ’cause I’m not a novelist. <Laugh>

    (05:49):

    So the thing is like, what if that is true? What on Yelp is true? What on Trustpilot is true? What in your previous, when you were an employee, what in those performance reviews is true? And is any of that being, uh, is any of that carried over to your new business? To how you deal with clients? Do you think that they should know? Are you upset when they do X, Y, and Z? You know what of that is something that we <laugh> as business owners need to take to our therapist? And how much is it that the client is being difficult?

    (06:31):

    Sometimes difficulty with clients means the underlying situation is there is a lack of communication or in <laugh>, Cool Hand Luke, “what we have here is a failure to communicate.” So communication, some of it’s on them, some of it’s on us. But as business owners, we should do as much as we can as far as it has to do with our side of the street, with how we present ourselves, with the expectations that we have to communicate in a way that has hospitality, joy, honor, integrity, and, and quite frankly, that all boils down to respecting our customer.

    (07:20):

    So if you like this video, share it with your friends. Uh, if you don’t like it, press thumbs up twice. <laugh> I’m back to doing videos. Uh, the, the farm partnership didn’t work out. That’s okay because I tried and I love chickens. I can’t wait to buy a house and have chickens. Uh, for now I just have a cat. Where are you cat? Meow. Meow. There he is, <laugh>. So thanks for tuning in. I would love to answer any of your marketing questions. Drop me a line. Hello@BridgetWillard.com. See you on the next one.

  • Don’t Let the Holidays Slow Down Your Marketing Momentum

    It’s easy to get past Halloween, cozy nights with pumpkin spice lattes, and start thinking of your week off between Christmas and New Year. But the danger of sliding through the end of the fourth quarter is the loss of marketing momentum.

    What is Marketing Momentum?

    In lay terms, momentum is the energy of motion. It’s kinetic motion as opposed to stored or potential motion. Marketing Momentum is the result of your campaigns working toward the same goal. In many ways marketing momentum has to do with the mindset of the company and the energy spent toward marketing efforts. If you slow down, your marketing momentum will as well.

    “Momentum is a physics term; it refers to the quantity of motion that an object has. A sports team that is on the move has the momentum. If an object is in motion (on the move) then it has momentum.” Physics Classroom 

    When small businesses feel they no longer need to use social media, for example, I use the example of a steam locomotive. Once running, a steam locomotive has the existing kinetic energy and potential energy of the coal burning to boil water. Should you decide to stop shoveling coal into the firebox, that train, fully stoked, will run for some time on the tracks until the water no longer produces steam. Gravity, depending upon the course of the train may help or hinder the kinetic energy as well. 

    What Does a Train Have to Do With Marketing Momentum?

    If you want your train to reach the end of the line, you must continue to stoke the fire. You can’t stop because you’ve reached the second to the last station. If you want your business to meet its marketing goals, you can’t stop because you’re daydreaming about extra profit for end-of-year bonuses, decorating your Christmas tree, or preparing for Hanukkah. 

    And, hey, I get it. It’s easy to become distracted by family, non-stop events, and gift buying. It’s natural to want to work fewer hours as daylight decreases. This is when grit and determination are important. Sure, your business can coast for a while, but what are the potential threats to that decision?

    Reducing Marketing Momentum is an Opportunity for Your Competition 

    Simply stated, reducing marketing momentum presents an opportunity for your competition. Much of marketing is about building (and maintaining) brand awareness. As economic uncertainty comes into play, your customers may forget you’re still in business. If they stop seeing your posts, they may think you’re out of business. 

    During the 2009 economic downturn at Riggins Construction & Management Inc., we turned to blogging and social media to remind our customers that we were still in business. Uncertainty is always an opportunity for those in healthy financial and business positions. 

    Marketing Budget and Marketing Momentum

    The real question about marketing momentum is can you really afford to reduce the marketing budget in the fourth quarter? How will that impact the first quarter of next year? Will it take more effort (and budget) to build back up your momentum? What customers will you lose? And what do you really gain? 

    I’m happy to engage in a complimentary sales call or paid marketing consultation to guide you through these questions. Often shifting budget is a better strategy than eliminating it altogether. 

  • FREE 5-Step SEO Copywriting Workflow for Small Business Owners

    Hey, Bridget Willard here with BridgetWillard.com. Are you wondering how I write? What is my SEO framework? My, my SEO workflow is. I bet you would like that. Free, free, free thing about SEO framework. Not a framework, but a workflow.

    And, I may add here that is a must have for new business owners. Firstly, so you have enough education to prevent you from being bamboozled an secondly, so you are better equipped to have fruitful marketing conversations. Thirdly, to do it yourself. 

    So. Why is SEO important? 

    SEO is important because you want people to know that you’re in business. You want people to know that you’re an authority in your field. You want people to know that you have expertise and you want people to know that you are trustworthy. So no matter how you call it, whether it’s E A T or T E A — either way, those three letters are really important when you talk about S E O. Acronyms all day long. And I was just chatting with my friend, who said, I don’t even know what SEO means. And I told her, it just means being found on the internet.

    So what does that entail? First of all, you need to understand what your business focus is. What are you trying to get people to do once they get to your website? That is a super important aspect, because here’s the thing. Um, if you don’t understand that — here’s Diesel — if you don’t understand what it is that you want people to accomplish, then you won’t look for the right questions or the right, uh, keywords and everything like that. And you want the right keywords, right? Keyword Diesel Cat says “yes, keywords matter, but what matters more long tail keywords.”

    What’s the best long tail keyword. Bridget? 

    I will tell you, it is a question. Because people are using Siri, Google, Alexa, voice search, to get you to understand, oh, what is the net worth of Diesel The Cat? You know, when is the next NBA game? Why is it important for me to have a plumber who replaces the wax seal every time the toilet is unmounted from its seat? Right? These are all important questions. So I know you’re waiting, you’re waiting so patiently for the SEO Workflow.

    The SEO Workflow is simple.

    First of all, what questions do you get in your business all of the time? This is super important to think of. So are people asking you what your hours are? Are people asking you what you do? Have you defined a layman’s term versus industry term glossary? So for example, are you calling it a, an assisted living facility, a type B assisted living facility? But maybe the vernacular or the colloquial term is care home or residential care home. Right? Are you calling it a glulam beam? Yeah, that’s what it’s called, but people might call it a header or an exposed beam, right? They don’t necessarily know what the glulam, um, means. I mean, once you define it, it’s fine. So you want to use the same phrasing as your customer.

    And the why is this hard?

    This is hard because we — are are you ready? — we are not our customers. And, and as industry experts, whatever industry you’re in, we are most often in our own way. That’s the hard part. So you want to ask questions. Now I bet you’re wondering — four minutes in, you got to meet the cat — what is going on with your free SEO workflow for copywriting? Well, I’m gonna give it to you. Are you ready? So you just have to understand why you’re doing this first.

    So the first thing I do is I go into Google on my machine. I am not doing a screen share ’cause you guys could do that on your own and they’re super boring. But I open my machine and I type in a question. Now, if you type in a question, Google’s gonna auto complete it. So for example, um, you can ask, “when do I replace the wax seal on my toilet?” Now, Google may give you different variations of that because it’s suggesting the rest of your question. That is a question that contains a long-tail keyword. And since 99% of the internet is not on the first page of a search, you really want these long tail keywords.

    And don’t forget that search is idiosyncratic. 

    Meaning everybody who searches gets results based upon the browser they’re in, uh, the, the query they’re using. So there might be on Yahoo. People still search on Yahoo. I don’t know if is AOL still around? I just saw some AOL email addresses the other day. Um, people use Opera, they use Bing. They use GoDuckGo for search. They use something else. There was something else I saw. So there’s a lot of different browsers and most browsers have a, um, their own search. 

    But <laugh> when I say browser, it makes me think of The IT Crowd of Jen and the button for the internet. <laugh> Microsoft, <laugh> Microsoft Explorer. That was, those are the days, right? 

    About Voice Search 

    So the way that you get on the internet or the way you search for things, isn’t a browser if you’re asking Alexa, Siri, Google, et cetera, then that is its own browser. Like, “Hey Alexa, what’s the best place to buy a toilet?” Or “Hey Alexa, should I use an elongated toilet or a round toilet?”

    Like there are definite, uh, definite answers. That’s not going to help you in this case. You want to type it in yourself slowly so that Google will auto suggest. You ready? That’s the first step in your workflow? Well, the pre-step is make sure, you know, or you’ve made a list in a, in a, like if you have a notebook, write down a list of everything that people ask you and it like really annoys you, that somebody doesn’t know the answer to this question. Why do they keep asking to you over and over and over again? Why, why, why or how, how, how and what, what, what. What is this? What is that? What does that mean? Da, da, da, da. Make a list of those questions. Put a timer on your phone and list them out and then translate it into normal people jargon. If you’re not sure this is why this Google this first step in my SEO Copywriting Workflow is the most important. Okay.

    Step one review: type in Google, accept their answer — as long as it’s reasonable — that is the title of your blog post. That’s the title of your article. Okay. Place that into Word or I use Google docs. Then on that same page, once you get the results, you will see when you scroll down a section called People Also Ask, and there will be four or three to four questions there that you can actually expand. If you click on a little thing right here and it’ll go <sound effect> and you, so first you’ll see the zero answer or the featured snippet. Then you might see some ads and then you’ll see People Also Ask. Again, you need to do this on your actual machine. It doesn’t always appear this way on mobile.

    So after you’ve done that, look at those People Also Ask.

     If they’re all super similar, then it might not work. But most of the time, I just copy those and paste them into my Google document. Um, and then of those, I pick three of ’em to be my H2s. H2 is like the way that HTML the. When you’re writing for the internet and when you see something on the internet, it’s, it’s written in hyper text markup language, H T M L hyper text markup language. And so we want it to be an outline because using these headings in a consecutive order allows Google et al, any search engine, to appropriately index and outline your thoughts. Okay? So why this is important is that, um, well, first of all, it’s good for accessibility, but it also gives the reader an opportunity to see those choices.

    And again, Google is giving you the cheat sheet. This is the cheat seat, cheat cheat seat, ah, cheat sheet for S E O. Cheat seat. Ah, I can’t say it. <laugh> Shelly sells seashells by the seashore. <laugh> it’s a tongue twister. The cheat sheet for SEO. Right? So people also ask.

    One auto complete the question. Two people also ask. Now, now you have your outline. The fourth H2 will be your call to action. Are you curious more about this topic? Now? What you gonna wanna do is in at least one of those H2s and it probably should be that way. You want to make sure that your keyword is in there. You want your keyword, not everywhere. Like just putting Justin Bieber, Justin Bieber the way we used to or not we, but black hat SEOs. So you want your keyword in the meta description. You want your keyword in the title. You want your keyword in, uh, the first paragraph. You want your keyword in the last paragraph and it in at least one of those H2s. Okay. So step one, auto complete. I’m not taking, I’m not giving you a worksheet. So take notes or rewind <laugh> you gotta watch the video.

    Um, step one is auto complete. Step two People Also Ask. Step three, add your own H2 for the closing paragraph, with the call to action. The call to action should be signed up today, learn more, get it now. And it links to your product, your contact page, something like that. What do you want people to do now that they’ve read this article? Answer that question there. So now you’re almost finished writing the article and that’s all you’ve done. 

    Step three is go back to those first page results. 

    If you’re not there and find something of one of those first page quotes of links to quote in your article, — as long as it’s not a competitor. Right? So this is why when I’m writing for Launch With Words, the content packs for Launch With Words are written this way. So they are written to be specifically generic. So the plumbing pack, for example, will refer to This Old House or Kohler a manufacturer, right? But it’s not going to link to Bob’s Plumbing in San Antonio, because it’s not, you do not want to link to your competitor. Right?

    So this is the framework. So find something that, that is appropriate for that within those first few articles that you can quote within your article. Now at this step, you have a title. You have People Also Ask. You have a call to action. That’s three, you have quotes. That’s four. Now, five fill in the rest. It’s faster than, uh, <laugh> faster than writing a five paragraph essay.

    Five free tips to SEO workflow for copywriting.

    This workflow for blog content and articles are so important. I am very behind on writing for my own website, but I will tell you another trick. You can edit content and that is still a change your site map. And that’s what Google wants.

    So if you have questions, if you have concerns, if you have issues, feel free to comment, uh, on YouTube where this video will live or in the blog post, or I’ll see you on Twitter. Bye.

    Thanks for bearing with my transcript of the video. Feel free to share. 

  • Launch With Words Case Study – “It was also a huge time saver for me.”

    It’s nerve-wracking to create something and sell it on the internet. At the same time, it’s humbling to see a product you’ve built go live on a website. All product owners and WordPress plugin developers feel the same. It’s affirming that your goal of reducing frustration for web developers was actualized. 

    As someone who consistently asks, “but why?” when I see a new product or SaaS launch, I am moved by case studies. They often break me out of my black and white thinking.

    With the intent to help shed light on how my product helps developers, I reached out to my first Launch With Words customer, Cami MacNamara of WebCami to highlight her specific use case and she was more than happy to participate. Thank you, Cami

    Services

    About WebCami, Seattle Web Agency

    WebCami is the business started by Cami MacNamara, otherwise known as WebCami. On Twitter, she self-refers as the “OG GoDaddy Pro Ambassador” among other things. She’s been designing websites and managing care plans for her clients throughout the nation since 2002 (wow – twenty years) and is a delight to meet in person. 

    “As I small business owner myself, I understand how hard it can be to carve out time to work on your own website.”

    Cami MacNamera

    Without further ado, here are her answers to the case study questionnaire. 

    How were you getting content before Launch With Words?

    I mostly receive content from my clients or copywriters they hire, but I adjusted some of my offerings during the pandemic to write small blog posts for clients that were struggling. It was a very stressful time for many of my customers, and I’m always looking for ways to help them. I continue to do blog writing and social media posting for a handful of clients now. 

    How did you find Launch With Words?

    I am an active member of the WordPress community. I met Bridget at WordCamp and always enjoyed her keynotes. I had seen Bridget posting about Launch With Words on Twitter and reached out to learn more.

    How did you implement the content pack?

    Launch With Words released a content package for roofers, and I happened to have a roofing company that had contracted me to write blogs monthly. So, it was an economical way to get a head start on blog writing with Bridget’s templates! It was also a huge time saver for me.

    How has the Premium Pack affected your workflow? What were the results?

    I have used Launch With Words as my starting point for many of my roofing client blog posts. I do take the time to add my style to the writing, but my process is much shorter with the solid foundation provided in the content pack. 

    I’m happy to say it has helped me deliver my client a service they do not have time to deal with on their own. They have been very happy with the results of a regular monthly blog post and social media presence. It has also given me more confidence in my writing skills. I have learned a lot from working with Launch With Words.

    Thank you for making my life easier. I love helping clients however I can. Recently, a roofing contractor that I built a website asked me for help with blogging. What perfect timing with the launch of Roofing Pack. I’m thrilled with how this works. I can’t wait for the release of more “packs”. This is such a great plugin and a tool I plan to use for more and more clients.” Cami MacNamara https://wordpress.org/support/topic/thank-you-for-making-my-life-easier/
    “Thank you for making my life easier. I love helping clients however I can. Recently, a roofing contractor that I built a website asked me for help with blogging. What perfect timing with the launch of Roofing Pack. I’m thrilled with how this works. I can’t wait for the release of more “packs”. This is such a great plugin and a tool I plan to use for more and more clients.” Cami MacNamara


    Become a Launch With Words Affiliate and earn 20% commissions.

  • Getting Content From Clients — The Problem Launch With Words Solves

    How are you currently getting content from your web development clients? Is it holding up your payment? Is the website taking too long to launch? Are you waiting for your clients to write the content? Are you frustrated? Yeah. I know you are.

    The worst part about frustration is that it directly impacts your client communication. You’re annoyed; it shows in the emails. You’re uninspired; it shows in the final product. You forgot what you actually had to do on the project. And, when it comes to being a reputable web developer, your main advantage is your communication.

    “Client communication is an important differentiating feature for you over your competitors.” Mike Demo

    “I’m sick of waiting on clients for content.”

    Every developer that I chat with in person, on the phone, over Twitter, Voxer, or WhatsApp is waiting for a client. They’re waiting for the content. They’re waiting for the images. They’re waiting for approval. Waiting. And waiting to wait.

    It’s frustrating, even if you don’t wait for the content to launch the site – and get paid.

    Graph shows that 56% of respondents said "yes, they wait for content in order to get paid." 44% said no. 14 yes. 11 no.
    (Source: Bridget’s Typeform Survey)

    Websites Need Content – But Not from Clients

    Every time a website project is unfinished, it adds to your frustration as an agency, web developer, and as a human. And this isn’t an issue with new agencies.

    It becomes an issue every single time you engage with a new client. Sure, you can add clauses to your contract and put their website project on the back burner. You can even charge a fee to put the project back on your production calendar. 

    Who has time to manage all that? 

    You have other clients and, frankly, better ways to spend your time. 

    What’s the solution?

    Here’s the thing. Your clients are not copywriters. Even if they are copywriters, they’re usually way too close to their brand to effectively write for their website. So, how do you circumnavigate the client so you can build the dang website?

    "Why would we trust the client with the most important part of the website -- the words?" Warren Laine-Naida
    “Why would we trust the client with the most important part of the website — the words?” Warren Laine-Naida

    Here enters Launch With Words Premium Packs. You simply purchase a single pack of twelve blog posts that are optimized for SEO. Schedule them to publish once a month, and the client has content for a year. Use the content from the blog posts for the page content. Or, set one blog post to publish and schedule one for every week post launch. That’ll be a nice 11-week SEO boost. 

    “The idea was unique. Willard had written starter content for both the default Twenty Nineteen and Twenty Twenty WordPress themes. She then asked why no one was doing the same for post content. Thus, a new product was born.” WPTavern

    Some customers are using the blog posts as a reserve for when their clients don’t write a blog post. Other customers use it to get ahead of the blog and page content. 

    “Thank you for making my life easier. I love helping clients however I can. Recently, a roofing contractor that I built a website asked me for help with blogging. What perfect timing with the launch of Roofing Pack. I’m thrilled with how this works. I can’t wait for the release of more ‘packs.’ This is such a great plugin and a tool I plan to use for more and more clients.” Cami MacNamara

    How Does Launch With Words Help My Content Problems?

    If you’re into niche marketing or a fan of the Seven Figure Agency Roadmap, you already get it. For everyone else, these premium content packs allow you to build a website development business around an industry. 

    It helps because the content is written to be specifically generic – but not boring.

    This means you can buy a pack for each new client (or email me for the $2,000 unlimited license), mark up the cost, keep the client over the course of a year, and add services like blogging and PPC.

    Going from the one-and-done mentality to a systematized approach is the way to go if you want a monthly recurring revenue that scales (MRR). 

    It’s nothing new. These types of blog posts are also known as Private Label Rights (PLR) content. You probably have seen or read some pretty bland 200-word articles online somewhere.

    What makes the content packs for Launch With Words different is that they’re not boring, stupid, fluff content.

    These blog posts were written to answer common questions in the industry. They’re an average of 650 words (at least 500). Grammarly has marked them as “engaging” or “very engaging.” And they include outbound links to reputable sources as well as many internal linking opportunities.

    Fluff content is the way that the Franchise Industry provides content to its franchisees. It’s also the way successful Seven Figure Agencies have provided blog and page content. I’ve spent time working for both types of industries (and writing the post and page content) which is how I came up with the idea, by the way.

    “Brian Niebler & Jim Ahlin own JobNimbus (used to be RooferMarketers.com)—a digital marketing agency serving the roofing space. Before joining the Seven Figure Agency they hadn’t chosen a niche for their agency, which left them with inconsistent revenue. …Since they made the shift, they have accelerated the growth of their digital marketing agency to over $50,000 a month of recurring revenue—in just over a year.” Josh Nelson 

    This is the essence of the Seven Figure Agency plan with Launch With Words. 

    • Pick a niche. 
    • Get the Rule of Five Ones Down by selling one product at a monthly price.
    • Write the templated page content based on the content pack. 
    • Buy a multisite license for your premium content pack of choice. 
    • Build the sites. 
    • Launch their PPC campaigns. 
    • Watch their websites work and your monthly recurring revenue grow.

    Is Anyone Really Doing This?

    Yes. Fat Dog Creatives realized how easy it was to buy a single content pack for her Chamber of Commerce client that she decided to make this a niche offering. She created a landing page and is working on marketing to the more rural chambers now. 

    This is the review Rhonda Negard wrote for Launch With Words in the Plugin Directory.

    I provided ALL of the site elements.

    With the Chamber of Commerce Pack, I was able to not only design and build the site, but I was also able to provide content. That’s a big deal because my client’s board’s internet access was limited and their old site in the WayBack Machine was nothing more than a few photos and links. Between their Facebook page and the content pack, I’ve been able to create page content, not just post content.

    Thank goodness!

    I’m still getting the work done so I’m not behind for other work. YEA! Thank you so much for creating this awesome resource!

    You No Longer Have to Wait to Get Content From Clients

    Well, that’s not totally accurate. I haven’t written for every industry yet. With that said, there will be more as requests come in. If you have a request, let me know. 

    Become a Launch With Words Affiliate and earn 20% commissions.