So I want to talk a little bit about brand awareness. There are so many people who think that there is such a thing as a first-click lead. But even in the checkout aisle at the grocery store, there is an impulse counter. You’ve seen it. Are the items there things you’re familiar with? Of …
Brand Awareness: The Myth of the First-Click Lead Read More »
Magic. Magic awes us. Magic deceives us. Marketing tools are awesome. But they don’t do the work for you. If you want effective marketing for your business, pay less attention to magic tricks and more on the work. Do the Work I used to say there is no dream without the work. It’s true. So …
Professionals understand nuance — regardless of the industry — and that is why they are worth spending resources on. You can do it but can you do it right?
With the recent announcement that my friend Joost de Valk has been appointed the Marketing & Communications Lead whose role includes leading the Marketing Team, this is an ideal time for me to retire from my role on the Make WordPress Marketing Team. “Secondly, Joost de Valk ( @joostdevalk ) will take on the role …