Yes, your business marketing strategy should include Twitter. It’s one piece, albeit a large one, of any successful branding campaign. If I’ve said it once, I’ve tweeted about it ten times. I may have even written an article or two. Okay, maybe more than two. Twitter is the best platform for B2B marketing. It serves …
Procrastination isn’t always being lazy sitting on the beach. For those of us who work for our own businesses, it can be much more productive. I’ve talked about procrastination before. I never saw myself as someone who would procrastinate. After all, growing up I would do my homework during class. I always did my school …
As a freelancer, how do you manage client work? When you are a freelancer, you often have to assimilate into your client’s pre-existing systems. It can be nerve-wracking. One client uses Asana, another communicates with What’s App. Three of your clients use Slack but one prefers email. Do you create your own Trello board and …
What does engagement on social media really look like? Short answer: it’s a conversation. A back and forth of exchanges. Someone has to start the conversation. Firstly, you should respond to your audience: whether it is a tweet, Instagram post, or a blog comment. But engagement is more than just responding. As a brand, who …
Staffing a sponsor table at a WordCamp can be overwhelming for those new to the scene. Here are some of the tips I learned along the way. Staffing Your Table: Prepare Before WordCamp One to two weeks ahead, look at the attendees page to get an idea of who will be there. Follow the hashtag …
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