Posts by Bridget Willard
Small Business Marketing in a GoogleFace World — A Conversation with Rand Fishkin
In my conversation with Rand Fishkin, we talked about the 30,000-foot view of marketing and advertising. Google and Facebook are the duopolies, that’s true. But small businesses don’t have to lose. With marketing flywheels, influence marketing, and audience insight you can get ahead. Why? Venture Capital takes advantage of our tax system which makes advertising…
Read MoreDid Your Audience Change Or Did You?
You feel it. It’s a sense of something changing. You can’t quite put your finger on it but it’s there. It’s eluding you. Maybe your audience is changing. Maybe you’re not quite keeping up with the trends. You already missed Snapchat and TikTok. Do you need to set up a Discord server? Maybe your audience…
Read MoreYes, The X Platform (Twitter) Should Be Part of Your SEO Strategy
Did you know that individual tweets are indexed by Google? A healthy Twitter account is a great ranking signal and should be part of your SEO strategy. Twitter is a big part of my marketing stack as many of you know. For a good SEO strategy, don’t leave Twitter out. Twitter is my favorite. And…
Read MoreRebrand Your Business When It Recognizes, Focuses, and Reframes Your Brand Story
Rebranding is always a tricky subject with legitimate risks to consider. Will people like the new look? (It’s more than that.) Will they know it’s still me? (How do I ensure they will?) Will I lose the brand awareness I’ve built up? Will they understand the renewed or new purpose? A rebrand also comes with…
Read MoreThink Twitter is a Waste of Time? Let Me Tell You The Story of a $23,000 Tweet
Do you think Twitter is a waste of your time or marketing budget? I’m often asked, “what’s the ROI of a Tweet?” I have an issue with the term ROI; however, let’s go with it for the sake of this post, yes? This is a short case study of one tweet that won me $23k…
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