When it comes to business tools for WordPress Developers, Twitter is one of the best — if you use it correctly. Tweet to build, not tear down.
If you are what you tweet, what shouldn’t you say?
We all have a voice. We all want our voices heard. There’s no way to circumvent the need for love and belonging and acceptance. It’s part of our nature.
And in the WordPress space, we like to take all of our complaints to social media. This can be good and bad.
Firstly, public venting is almost never a good thing. Rather than posting publicly, it is better to use private Facebook groups, Snapchat, and friends to text or call.
Client Shaming on Twitter
As an aside, I’d love to see client shaming die a long, painful death. I’ve seen it in every industry I’ve been in. Twitter is supposed to make you approachable. When people see your tweets shaming clients for not understanding DNS, they will be more afraid to talk to you, let alone hire you.
It’s not the client’s responsibility to understand tech. That’s why they’re hiring you. Right? You deal with DNS and passwords and image sizes and naming conventions day in and day out. The fact that they could even find their passwords was a victory in their own eyes.
Instead, be a bridge. Be a resource. Educate. Empower your clients.
You shouldn’t be annoyed that they don’t understand what you do.
What is a good business use of Twitter?
I wrote about this more extensively, but here are some suggestions:
- Congratulate friends.
- Empathize with someone’s personal loss.
- Share your hobbies.
- Engage in light banter about red shirts v blue shirts, Croatia v France, Flexbox v Grid.
- Promote your friends.
- Tweet at WordCamps.
- Share blog posts that talk about your services.
- Educate clients on vocabulary and jargon.
- Tweet photos from your vacation.
- Talk about Tiger Woods reentering Golf.
- Debate LeBron leaving the Cavaliers — again.
- Share your struggles.
- Ask for help.