Strategy. Relationships. Results.

I help B2B SaaS companies explain why their products matter—and build the relationships that turn understanding into sales.

Your product makes sense to the people who built it. Marketing has to make it matter to the people who buy it.

I translate product knowledge, customer problems, and business goals into messaging regular people understand—then help distribute that message through X, content, and relationships.

Recognition comes before trust. Trust comes before sales.

I help SaaS companies become easier to understand, easier to remember, and easier to choose.

X is where category conversations happen before SEO captures demand.

I help SaaS companies show up there.

You don’t need another person pushing content into Buffer.

You need someone who learns your product, listens to your market, asks the hard questions, and turns what we learn into messaging, conversations, and content that support your business goals.

What I Actually Do

• I learn your product.
• I ask “but why?”
• I listen to your customers.
• I watch your category.
• I identify the gap between what your product team says and what your customers need to hear.
• I turn those insights into messaging and content.
• Then I use X to listen, test, distribute, engage, and build relationships.

The SaaS Marketing Package — $2,400/month

Strategy & Market Intelligence

• Onboarding + product/brand immersion
• Category and customer listening
• Insights surfaced back to your team
• Content planning and editorial direction

X Management & Relationships

• Consistent posting and real-time engagement
• Replies, reposts, follows, DMs, and list management
• Conversation and relationship building
• Testing messaging against what the market actually responds to

Content

• 4 short-form articles/month
• Built from product goals, customer questions, sales objections, and insights from X
• Clear CTA tied to the business goal
• Written by Bridget and/or her writing partner; edited by Bridget.
• Optional LinkedIn repurposing

How I Think About Growth

SEO doesn’t create demand.
It captures it.

Demand starts earlier—in conversations.

On X, people are:

• asking for tools
• comparing options
• sharing frustrations

If your product isn’t part of that conversation, you’re invisible.

Who This Is For

• SaaS founders who know their product inside and out but struggle to explain why customers should care.
• Marketing leaders who need a strategic partner who can understand both the product and the customer.
• SaaS companies with plenty of product knowledge but no clear way to turn it into useful marketing.
• Teams that need someone listening to customers, competitors, and category conversations—and bringing those insights back into the business.
• Companies ready to build recognition and relationships, not just publish more content.
• Cancel anytime after month 1.
• Only two (2) spots available for 2026.

“Bridget is indeed, a social media guru. She helped our brand develop an organic, deep connection within the WordPress community that has been the foundation we were able to build upon. Her engagement is authentic and meaningful, and her dedication to the brands she represents is reliable. She’ll tell you what she thinks is best regardless if it is what you think you want to hear, she’ll challenge you to think broadly about your vision and goals with social, and she’ll curate storytelling into each component of your content strategy. I highly recommend anyone in the WordPress space that wants to have a digital connection but isn’t sure how, or doesn’t have the time to self manage, to work with Bridget.”

Michelle Keefer Formerly Pressable

“Bridget and I met on Twitter and I thanked my lucky stars for the next four years working very closely with her. Bridget is organized, quick-witted, and understands Twitter from a user and a back-end perspective which makes her bulletproof. It began with a single Twitter account and transformed into multiple accounts, new product launches, copywriting projects, and none of this would have been possible without Bridget. I cannot recommend her highly enough; Bridget is a five star Yelp review. Full stop.”

Tracy Lee Formerly Andrews Wharton

“I’ve worked with Bridget several times for our social media marketing management and each time was blown away at her level of dedication to her craft. Highly recommended for anyone looking to get some help with their social media marketing.”

Craig Hewitt Castos

Bridget is an excellent writer, marketer, and social media guru. Her true enthusiasm for writing and marketing makes her a joy to work with, and very effective at what she does. She never misses a deadline.

Blake WhittleInfinite Uploads

Strategy needs execution.

Together, we turn what we learn about your product, customers, and market into clear, useful content that supports sales.

Bridget Willard

SaaS Marketing Strategist

I help SaaS companies communicate clearly, build trust, and grow through strategic content marketing. Speaker & podcast guest.

Warren Laine-Naida

Writer

Content marketing writer and educator who specializes in making complex topics sound clear, human, and compelling.

Let’s Talk

I work closely with a limited number of SaaS companies at a time. If you need a strategic partner who will learn your product, listen to your market, and help turn those insights into growth, let’s talk.

Trusted By SaaS Companies