Bridget giving a presentation — Bridget Willard, Marketer

X is where category conversations happen before SEO captures demand.

I help SaaS companies show up there.

We’ve helped SaaS like GiveWP hit 36x Twitter growth—let’s do the same for you.

Your startup or mid-sized SaaS brand deserves a consistent online voice—but hiring in-house takes time, training, and budget.

Our monthly package delivers strategic content and social presence without the increase in employee burden.

Expected Outcomes

Month 1: 4 weeks of content queued, 20% engagement lift on Twitter/X, and your first 4 audience-magnet articles live.
Month 2: 4 weeks of content queued, 10% increase in followers, next 4 audience magnet articles published.
Month 3: 4 weeks of content queued, increase in profile visits/tweets, next 4 audience magnet articles published, 10% lift in overall website traffic.

Writing Samples

Infinite Uploads: How to Create a Photography Website and Sell Your Photos With Infinite Uploads
Rocket.net: Afraid Of Selling Website Maintenance Care Plans To Your Clients? Your WordPress Agency Adds Value In Just A Few Steps!
BetterCloud: The Spreadsheet Trap: Why You Need a SaaS Management Tool
Accelevents: Your Event Needs Name Tags – 5 Event Badge Design Rules To Facilitate Community
Andrews Wharton: Can You Hear Me Now? How Do You Reach Customers Who Need Your Hearing Aids?

Let’s See if We’re a Good Fit

What I Actually Do

I don’t just post on X.

Instead, I:

monitor conversations in your category
engage before prospects become leads
build and maintain strategic lists
manage replies and DMs
turn questions into content
surface insights back to your team

This is how X becomes a growth channel—not just a content feed.

What’s Included

The SaaS Marketing Package: $2,100/month
(Custom pricing available for larger volume)

X/Twitter Pro Management
- Consistent posting + real-time engagement
  - (content is scaffolding—the real value is in conversations and signals)
- Daily engagement (replying, retweeting, liking, following, list management)
- Hashtag strategy & scheduling
- Monthly reporting & will join Slack channel
4 Short-Form Articles/Month
- 400–600 words with a clear CTA
- SEO-optimized (or written for thought leadership)
- Written and/or Edited and polished by Bridget Willard
- Based on your brand’s topics, voice, and product goals
- Insights from Twitter/X engagement
Onboarding & Brand Voice Session
Content Planning + Editorial Calendar
Optional: Content repurposed for LinkedIn

See Writing in Action:
Want to get a feel for the kind of content we deliver?
Browse our blogging samples

This is like hiring a social strategist and content team in one. We plug into your brand and run with it.

Let me show you what’s happening in your category on X

How I Think About Growth

SEO doesn’t create demand.
It captures it.

Demand starts earlier—in conversations.

On X, people are:

asking for tools
comparing options
sharing frustrations

If your product isn’t part of that conversation, you’re invisible.

Who This Is For

Founders who want to sound smart online—but don’t want to write.
SaaS companies who’ve outgrown DIY marketing.
Startups without time to grow their audience.
Marketing Managers who need to delegate X/Twitter + blog content.
Cancel anytime after month 1.
Only two (2) spots available for 2026.

“Bridget is indeed, a social media guru. She helped our brand develop an organic, deep connection within the WordPress community that has been the foundation we were able to build upon. Her engagement is authentic and meaningful, and her dedication to the brands she represents is reliable. She’ll tell you what she thinks is best regardless if it is what you think you want to hear, she’ll challenge you to think broadly about your vision and goals with social, and she’ll curate storytelling into each component of your content strategy. I highly recommend anyone in the WordPress space that wants to have a digital connection but isn’t sure how, or doesn’t have the time to self manage, to work with Bridget.”

Michelle Keefer Formerly Pressable

“Bridget and I met on Twitter and I thanked my lucky stars for the next four years working very closely with her. Bridget is organized, quick-witted, and understands Twitter from a user and a back-end perspective which makes her bulletproof. It began with a single Twitter account and transformed into multiple accounts, new product launches, copywriting projects, and none of this would have been possible without Bridget. I cannot recommend her highly enough; Bridget is a five star Yelp review. Full stop.”

Tracy Lee Formerly Andrews Wharton

“I’ve worked with Bridget several times for our social media marketing management and each time was blown away at her level of dedication to her craft. Highly recommended for anyone looking to get some help with their social media marketing.”

Craig Hewitt Castos

Bridget is an excellent writer, marketer, and social media guru. Her true enthusiasm for writing and marketing makes her a joy to work with, and very effective at what she does. She never misses a deadline.