Marketing for WordPress Developers: You are What You Tweet

When it comes to business tools for WordPress Developers, Twitter is one of the best — if you use it correctly. Tweet to build, not tear down.

If you are what you tweet, what shouldn’t you say?

We all have a voice. We all want our voice heard. There’s no way to circumvent the need for love and belonging and acceptance. It’s part of our nature.

And in the WordPress space, we like to take all of our complaints to social media. This can be good and bad.

Firstly, public venting is almost never a good thing. Rather than posting publicly, it is better to use private Facebook groups, SnapChat, and friends to text or call.

Client Shaming on Twitter

As an aside, I’d love to see client shaming die a long, painful death. I’ve seen it in every industry I’ve been in. Twitter is supposed to make you approachable. When people see your tweets shaming clients for not understanding DNS, they will be more afraid to talk to you, let alone hire you.

It’s not the client’s responsibility to understand tech. That’s why they’re hiring you. Right? You deal with DNS and passwords and image sizes and naming conventions day in and day out. The fact that they could even find their passwords was a victory in their own eyes.

Instead, be a bridge. Be a resource. Educate. Empower your clients.

You shouldn’t be annoyed that they don’t understand what you do.

What is a good business use of Twitter?

I wrote about this more extensively, but here are some suggestions:

  • Congratulate friends.
  • Empathize with someone’s personal loss.
  • Share your hobbies.
  • Engage in light banter about red shirts v blue shirts, Croatia v France, Flexbox v Grid.
  • Promote your friends.
  • Tweet at WordCamps.
  • Share blog posts that talk about your services.
  • Educate clients on vocabulary and jargon.
  • Tweet photos from your vacation.
  • Talk about Tiger Woods reentering Golf.
  • Debate LeBron leaving the Cavaliers — again.
  • Share your struggles.
  • Ask for help.

Here are some more thoughts, Tweetable, of course

If you want Twitter to be a safe place, start tweeting safe things. Click To Tweet Are your political opinions helping or hurting your online reputation? Click To Tweet Venting frustration about clients can ward off potential ones. Click To Tweet

 

 

Nonprofits: 2004 Called and They Want Their PayPal Button Back


No. Seriously.

You could use a PayPal button. Hey, we love PayPal. They’re one of our favorite payment gateways. Seriously.

But when you’ve worked hard to make your nonprofit site represent your brand, why would you want a button that clashes with your theme?

The PayPal Button


This PayPal button is from today. It’s on their site. It’s not an archived screenshot.

I have no idea why it still looks like a button set from 2001’s Dreamweaver. I really don’t. PayPal is huge. They can easily customize their button.

But they didn’t.

What is the alternative to PayPal?

I’m so glad you asked.

If your site is built on the WordPress content management system (not hosted on WordPress.com which is totally different), then you can install an online donation plugin, namely Give.

Of course, there are plugins in the WordPress repo to style the PayPal button and other donation plugins to choose from. But, I work for WordImpress, so, I’m telling you about Give. That’s my disclaimer and I’m proud of it.

The Give Donation Button and Form Looks Better.

The Give donation form looks better than the default PayPal button. Period.

To me this is the most compelling argument against PayPal donation button.

It may not be the best feature technically, but from a marketing standpoint, I think design matters.

PayPal is still the payment gateway if you’re using Give standard. Give’s forms are modern and stylish. Better yet, they inherit their design from your WordPress theme. What does this mean? It means your donation button will not clash with your website. Oh yeah, it’s mobile responsive, too.

Why does design matter?

When you’re asking people for money trust is involved.

Aesthetics matter. Branding matters.

Something that looks up-to-date is more trustworthy. Period.

Exhibit A. Artaxis Fellowship.

Artaxis used Give to fund a scholarship for a summer residency. You can read more about that story here.

Here’s their site:


Does anything need to be said?

They have a custom donation page with imagery, a description, and a modern, clean donation form on the site. This is the free version of Give. They are not paying for add-ons. They’re using PayPal.

So, it’s pretty obvious which looks better, right?

Exhibit B. WP Media Pro.

Jason Tucker used Give recently to crowdfund for video equipment to broadcast and archive local WordPress meetups.

Again. He could have easily used PayPal. He’s using the free version of Give — no fancy payment gateway add-ons, just PayPal standard.

He could have used PayPal’s button. But he didn’t.

Just look at his form on the site:


Even better, go visit the site. He uses an image of himself, reinforcing his role in WordPress. He tells the story. Lists the need. Lists the equipment. It’s no wonder he met his goal in 24 hours.

Notice one of the features Jason took advantage of — the button color matches his site’s colors. This form looks different from the one on Artaxis. Same plugin, different themes and customizations.

Jason is using the progress bar, and is naming the donation levels with levels of appreciation: “$25 Thanks! $50 You are Awesome! $100 Thank you, thank you, thank you” and so on.

Features and Benefits

  • Again, the core plugin is free and robust all on its own.
  • PayPal Standard is the default payment gateway.
  • A progress bar option which motivates people to donate.
  • Multiple donation levels and names.
  • Shortcode support to put a donation form in a sidebar or widget area.
  • Single or Multi-level Donation Amounts
  • Show the payment fields either on the page, reveal on submit, or as a modal window.

Honestly, there is a lot of documentation on our website, so you can spend some time there. You can also see demos here.

But you’re convinced so, we’re good now, right?

If not, does the fact that Give is active on ten thousand websites convince you?

10,000 Active Installs in One Year


Yes, we’re proud of this milestone. But we’re more moved at how people are using a form plugin to change actual lives.

The stories are what fuel us every day.

What’s stopping you?

If you are using WordPress to build a site that is for a nonprofit or are using it to crowdfund, there is no reason why you shouldn’t use Give.

Seriously.

Stop with the PayPal Button.

We love you too much to let you keep doing this.

Love,

Bridget

Where were the tech blogs at The State of the Word?

Did you know that during Matt Mullenweg’s State of the Word at WordCamp US, Councilman Oh read the City of Philadelphia’s resolution to make December 5, 2015, WordPress Day?


Did you read it on TechCrunch?

Or Mashable?

Is it because I’m new to the world of WordPress and WordCamps that this surprises me?

At one point during WordCamp US this past weekend, the hashtag #WCUS was trending nationally.


A hashtracking report said there were over nine million timeline deliveries for #WCUS. That’s larger than the population of Austria, people.


Read more on my blog here: http://bridgetwillard.com/why-wordpress-day-matters/

Giving Back to WordPress by Chris Ford — #WCOC Recap

At WordCamp Orange County this year, Carol and I attended the workshop, “You Don’t Need to Be a Core Contributor to Give Back”  by Chris Ford. Since neither of us are contributors, we figured this could be an interesting class.

Community.

It’s a funny word. Depending upon your own social context it may bring back memories of buying a coke for 25¢ at the community center, a TV show on NBC, or an organic chicken farm cult.

WordPress isn’t a cult — I think I said that here.

Community is just a group of like-minded people gathered together to share, teach, and learn. So there’s a sense that if you’ve learned, now you should share. This is what I believe is meant by giving back to the WordPress community (correct me in the comments).

https://twitter.com/YouTooCanBeGuru/status/607262502850695168/photo/1

I didn’t expect it to be so inspiring though.

Read more Giving Back to WordPress by Chris Ford — #WCOC Recap

WordCamp. What is it? Why should you go?

A lot of my friends ask me what WordCamp is. Some people are confused by the name. It’s not a camp. It’s not a conference. But it is a time to learn and network.

WordCamp is an event centered around the open-source software called WordPress used to build websites.

But you don’t build websites.

I know. I’m not a website developer or designer. But I am a blogger.

Let’s not forget that many marketers say the hub of your social media efforts should be your website. WordPress is a perfect platform for small businesses and hobbyists like myself.

Sidebar: What should you get out of WordCamp from the WPwatercooler gang.

I chatted with Adam of Blue Steele Solutions about WordCamp here:

Why did I start going?

In 2013, my friend Pam Aungst of Pam Ann Marketing recommended WordCamp Orange County. She and my friend Carol Stephen of Your Social Media Works bought tickets. We didn’t know what WordCamp was at the time, but we trusted the recommendation from Pam.

It happened that she couldn’t attend that year, but Carol and I have been going ever since.

Read some of our recaps here:

What does it offer?

There are several different tracks available. Classes appeal to developers, designers, new-to-WordPress people, and businesses. There’s something for everyone. Read more WordCamp. What is it? Why should you go?