Category: Social Media

  • Social Media Marketing in the New Year

    Social Media Marketing in the New Year

    Start Your Year Strong with a Social Media Strategy That Works

    New year, new goals, and—let’s be honest—a fresh chance to stop winging your social media.

    If you’re reading this — this is your chance to stop winging your social media. Don’t wait for January 1.

    If you’ve been posting sporadically and hoping for the best, now is the perfect time to get a real plan in place. That’s where I come in. My social media strategy services help businesses like yours build a sustainable, effective online presence without the stress and guesswork.

    Why the New Year Is the Best Time to Reset Your Social Media

    The start of the year is all about fresh starts and setting the tone for success. Whether you’re a small business owner, consultant, or nonprofit, your audience is actively searching for new solutions, fresh perspectives, and brands that stand out. A well-thought-out social media strategy ensures you’re positioned exactly where you need to be—front and center.

    Plus, let’s face it: social media isn’t going anywhere. If anything, it’s more crowded than ever. The businesses that thrive? They have a plan. Let’s make sure yours does, too.

    What My Social Media Strategy Service Includes

    Forget cookie-cutter approaches. My service is tailored to your brand, goals, and audience. Here’s what you get:

    • A full social media audit – What’s working? What’s not? We’ll figure it out.
    • Customized content strategy – A plan that makes sense for your business, not just trends.
    • Engagement tactics – Because posting and ghosting is not a strategy.
    • A scheduling framework – No more scrambling for what to post.

    If you want to see real results this year, it’s time to invest in a strategy that actually moves the needle. Learn more about my marketing strategy services here.

    How to Get Started

    You don’t have to spend another year feeling overwhelmed by social media. Let’s make it work for you. I’ll help you create a strategy that aligns with your business goals, attracts the right audience, and gives you peace of mind.

    Ready to start the year with a solid plan? Contact me today, and let’s make this the year your social media finally works for you.

    (This post was written by ChatGPT based upon January’s new AI prompt in the New (2025) Launch WIth Words Starter Pack.)

  • Yes, X (Twitter) is Still Relevant in 2025.

    Yes, X (Twitter) is Still Relevant in 2025.

    If you’re thinking of jumping ship to Bluesky or something, I’d hesitate. People be out here randomly deleting accounts that took them forever to build. This is huge SEO no-no.

    Yes, X (Twitter) is very relevant to 2025 B2B marketing.

    Heck, it’s even relevant for B2C marketing.

    How do you know?

    • Google Alerts
    • Leads (SEO)
    • Google Analytics

    Watch The Video

    Google Alerts and X (Twitter)

    To be honest, the easiest way to find out if X (Twitter) is working is to set up a Google Alert for your name, product, service and set it as an “as-it-happens” update.

    You’ll get emails that show you exactly what’s going on and when Google Bots noticed it.

    google alert screenshot

    Search (Leads) On X (Twitter)

    Any platform that has a search bar is a place for you to optimize how you’re displayed. So, yes, X is good for SEO for on site search. It’s also good for SEO as a result shown in Google for your name or topic. This is why we set up Google Alerts and/or pay attention to Google Analytics.

    Dustin had an epiphany that, to be frank, inspired this post/video. He got a lead and did what all smart owners do, he asked where the lead came from. To his surprise, the client searched “WordPress” in the search bar on X (Twitter). That’s some SEO magic right there.

    What Dustin did right (to be found on X) is posting about his area of expertise. You could do this for any industry.

    “Apparently, I am feeding X properly.

    I got a new client over the weekend and I couldn’t figure out where he came from. So, I asked him. This is what he said.

    SEO for X is now a thing I guess.” Dustin Hyle

    SEO on X (Twitter)

    Check out your analytics on Google. I love real-time analytics. It tells me if someone clicked on a link I posted on X (Twitter). That is, of course, if you’re posting links to your website on X (Twitter).

    Just to show you I posted a link to this blog post on X (so meta). You’ll see people on it.

    Now, this only works if you’ve not published it elsewhere. Think scientific method.

    The first result, for example, was a referral from mail.google.com. So someone subscribed to my blog clicked the link.

    image

    The Definitive Guide To Twitter Marketing Paperback

    Hire Bridget Willard to Manage X (Twitter)

    Yes, I also have plans to manage X for clients.

    Full Transcript

    (00:01):
    Hi everyone, your friend Bridget Willard here. I wanna talk to you a little bit about the platform X, uh, formerly known as Twitter, which we all loved, uh, for a long time.

    (00:14):
    It’s 2025, January four, and I just want to remind you that this is a valid social network regardless of what you think about who owns it, who’s on it, the noise. I have many tips in a book called The Definitive Guide to Twitter Marketing.” It’s also a blog post on bridgetwillard.com. It’s like five or $7 on, uh, on Amazon. It’s a good way to support if you like this video. Thank you very much. Um, but also, this is what I do. I manage Twitter for clients.

    (00:57):
    It’s really important. It was important in 2004, 2003, 2007. Wait, when did it come out? I’m thinking of my miscarriage. Sorry. Uh, I think it was 2006, seven, whatever. I’ll fi I’ll fix it. It’s been, it’s more than 10 years. Okay? So anyway.

    (01:18):
    It’s funny because I came across this tweet. I’m gonna old school this like a Weekend Update News from Dustin. And he’s saying that like he couldn’t believe that, you know, SEO is a thing for Twitter. It is because there’s a search bar.

    (01:35):
    So, um, I know this sounds kind of like snicky and witty and kind of snippety, but. Anytime there’s a search bar, I want to remind you, anytime there’s a search bar, Reddit, Pinterest, Google Maps, Apple Maps, bing, Yahoo, Facebook. Anytime there’s a search bar, there’s an availability to optimize the search results, which is what SEO is.

    (02:04):
    So he says, apparently I’ve been getting X wrong or apparently, let me, how, how about if I turn around so I can read it? “Apparently I’m feeding X properly. I got a new client over the weekend and I couldn’t figure out where he came from. So I asked him.” Mad props for asking where your referrals come from. That’s a totally different video, but it is underdone. So this is what he said. And then Dustin said, “SEO for X is now a thing, I guess,” to which I replied. It’s always been a thing.

    (02:36):
    So the person who reached out to him on December 29th, 2024 through his website, said, “Thanks, Dustin, for the great work. I found you by looking up WordPress on Twitter, which is where I found your profile.” It cannot be understated that being online and being prolific and being available and like he said, “feeding the X properly.” Right? Feed me, Seymour.

    (03:04):
    So if you’re posting and publishing, you’ve probably seen my video about replying. Replying is the power move it always has been. It’s still the power move in 2025. But also there’s been, uh, conflicting data and opinions on whether or not Google, uh, indexes, tweets or posts on X. It does. And the simplest way for you to deal with this is by, um.

    (03:35):
    Is this mirrored? Is this not? This is, this isn’t mirrored. Oh my gosh, I think you, I think this is backwards, but Google Alerts are the best. It is backwards for you. I’m so sorry. Maybe I could flip this video.

    (03:50):
    Anyway, Google Alerts, google.com/alerts. You can set them up. I have ’em come to me as, as it happens. Um, this email I got, um, yesterday, maybe the day before from something that was posted on January two. So it, it will come to you. It was actually me, um, saying the social trend in 2025 is replying. So I was posting that. Um, I’m sorry, I didn’t realize this would be backwards, but you get, you get the picture. I didn’t wanna do a whole loom anyway.

    (04:29):
    Twitter X is super relevant. It’s super important, especially B2B, um, especially, um, for if you have professional services. Um, I, I always remind people that even newscasters are tweeting Carly from, um, the local news service in Corpus Christi tweets out the weather.

    (04:55):
    Uh, you gotta remember that posting on X is, is like a text message. So when things go down and you have bad storm issues and you wanna get um, kind of emergency things going out, Twitter x it’s the place to be. X marks the spot, it’s the place to be. It’s so important.

    (05:18):
    And the thing where business owners kind of get wrong is they’ll post something as they’re thinking about it, but they don’t keep up the regular publishing of things from their website to Twitter. Um, and the reason why they don’t do this is because they hop on when it’s convenient for them. Or they’re like, what’s going on in WordPress right now? What’s going on with the Green Bay Packers right now? And that is search, you know, going on there.

    (05:51):
    One of the main things I think is really important for um, X is super relevant in 2025 is actually knowing user’s intent. You can read their posts and find out exactly what they’re thinking about, exactly what they’re talking about, exactly where they’re, um, getting their who, what vendors they’re using. Are they using SEMrush? Are they using HubSpot, Mailchimp? Are they using BetterCloud? Are they using Dubsado? Are they using Xero? Are they using FreshBooks?

    (06:29):
    They’re posting about the things that they, like, they’re posting about the things that they don’t. Like. I was posting about hp, I thought that Hewlett Packer was like not letting me use my printer ’cause I didn’t sign up their ink. No, Bridget, you bought HP 64 cartridges instead of 67 because you had bronchitis and you shouldn’t have been ordering on the internet. Right? But I stopped myself before I posted that on Twitter, right?

    (06:56):
    So the thing is, it’s super relevant. If you want to learn how to use it for business, I have a totally free Twitter course on my website. I encourage you to literally do it in the order, do all the things that I say. I did go to college to be a teacher. I, it’s, it’s that way for a reason because a lot of times with platforms, we start using the app and then we think we know how to use it. So when you think about the strategy behind it and what you’re trying to accomplish, then how you use the program or the app is completely different. So I would encourage you to go get on that free course again.

    (07:43):
    I do have this book that came out in I think 2021, “The Definitive Guide to Twitter Marketing – I Double Dog Dare You To Try It.” 2021. Yeah, it’s on, it’s on as a free version is on my blog. Again, this is Kindle. This is paperback. This is your manual.

    (08:03):
    Or you can hire somebody like me. I’d be very happy to create a content calendar for you. Um, I, my, my contracts are an invoice. You pay me, I write your tweets. I can either post ’em for you or not and it’s prepaid. And if you don’t wanna do it any longer then you know, that’s fine. I have three different packages. Go to bridget willard.com/pricing. I’ll put a link, um, to it at the end of this video. Um, actually what I’ll put a link to at the end of this video, yeah, I’ll put a link to that at the end of this video.

    (08:39):
    But I really want you to know that Twitter is super relevant. And if you don’t trust me, you don’t have to take my word for it. Just go use it. Go use it. Set up Google Alerts and see what happens.

    (08:54):
    Your friend signing off up from Corpus Christi. Bye!

  • Social Media in 2025 — Reply is the Power Move

    Social Media in 2025 — Reply is the Power Move

    Everyone tells you to publish content. It’s true. You needed to be blogging in 2011 and 2024 and you still need to in 2025. Call it blogging, writing, posting, or publishing, but it still needs to be done.

    Publishing is just the basic move in 2025. It’s expected. It’s the norm. Mid. No cap.

    The real power move is to take time each day to comment on posts from other people. (Or hire someone to do that for you.)

    Replying gives you access to another audience. Replying exposes your content to other people. Replying helps other businesses see you. 

    Replying is the power move. 

    And, you can do it in five minutes a day. 

    That’s not too much to give in 2025. 

    Bonus: 3-2-1 Method for LinkedIn

    3 connections

    2 comments

    1 new post

    You can do it in 5 minutes a day.

    Watch the tutorial here on Loom.

    Full Transcript

    (00:00):

    Hey everybody, it’s your friend Bridget here. I’m just wanting to talk to you a little bit about replying. Replying to other people’s posts is the power move because all when all we’re doing is publishing, publishing, publishing, publishing, we’re like an RSS feed. An RSS feed is a really, really simple syndication, or real simple syndication, I think. Anyway, it’s publishing, it’s broadcasting. It’s like a radio where you’re just talking, talking, talking, and everybody’s there to just listen.

    (00:39):

    I just recently watched the movie called Saturday Night, about the 90 minutes before the first episode of Saturday Night Live, and there was like a feature of Milton Berle in there talking about when he was on radio, he had the attention of 97% of Americans. Well, he was in a unique period of time where radio — wireless, the wireless — was the only option besides being in person somewhere.

    (01:11):

    Now we have the radio — still works. We have, uh, streaming, uh, we have television, television over the air, cable television, various social media platforms, YouTube, um. There’s just so many, it’s almost too difficult to count. And so trying to be the dominant force on any social media platform or any media platform, because it’s all media, is the, is the medium in which you are performing or publishing or broadcasting. So, social media is, is the behavior of being social on that platform.

    (02:00):

    With Milton Berle being on radio, there was no feedback. There were only advertiser advertisers and purchases, and whether or not there are ratings from Nielsen Company, which still exists. And so we’re constantly trying to monitor and monetize and analyze the metrics by which people are engaging with us, right? If I get a Christmas card from you, therefore I’m still relevant, therefore, my brand is still relevant. You know, if I if I get a present from you or a text on my birthday, then I’m still top of mind. So whether it’s personal connections or small business connections, you only have control of, of so much of everybody’s time because it’s all over the place.

    (02:58):

    If you, if you’re still watching this three minutes into this video, how many text messages did you have to swipe away? How many, uh, phone calls from robots did you have to get rid of? How many children were tugging at your shirt? Um, this is the reality. So while you have someone’s — speaking of children, how many cats are meowing in the hallway? — But when you’re replying on somebody else’s post, you’re able to engage in a different way, in a different space and an audience that may have an overlap with yours. So I’m always talking about this is the power move is the reply.

    (03:43):

    Go look for other tweets, posts, whatever they call ’em on Bluesky. I’m just gonna call ’em posts. Look for somebody else’s post and write a comment on it. Or write a comment on that. Or find a comment that you like and like that comment and/or reply to it.

    (04:05):

    Go on Reddit for the category that you’re talking about and upvote somebody’s comment. Reddit is amazing. It’s been such a good driver of traffic and making actual connections for my handyman friend up in Door County, Wisconsin. I replied to somebody else’s post looking for a handyman in Door County. I said, my friend Michael does this. Here’s his website. Boom. That became a job, which became another job, which became another job.

    (04:39):

    Do you remember me talking about, uh, making a video explanation of epoxy injection for Riggins Construction with a point-and-shoot camera a hundred million years ago, three years after that terrible video? Well, it’s not terrible. It’s just like not the best quality. It was me just doing it, right? It explains, it’s still on the internet. You know, look for epoxy injection, Riggins Construction if you want to see how it works. But that video — three years old — that video filmed on a point-and-shoot camera edited by me, you know, roughly very, very raw, brought in one job. That one job was from a customer who owned 12 more buildings. That one small job became $97,000.

    (05:32):

    We, we forget that the content that we’re putting out matters. So go back into the context of a reply. I know this week I just saw it. I wish I could find it. Somebody was posting on X that they, they, they got a DM from someone after they re um, tweeted some — I’m just gonna say tweeted — after they posted and they got a new customer because they were replying.

    (06:01):

    Also, when you reply to a post, it helps that post get more visibility. And so you’re helping your fellow small business person while also giving yourself more visibility in that audience. Sometimes those replies get likes, like on Reddit, they’ll be upvoted. On Instagram, they’ll be liked with a heart. Um, sometimes they can be taken outta context. Sometimes that context, you know, it’s just, it’s important. But still, like that reply I on on LinkedIn.

    (06:40):

    Replying is such a power move because you’re giving yourself, you know, access to a totally different audience. And so when somebody posts on LinkedIn that they just got a new speaking gig or they just got a new promotion, how hard is it for you to say congratulations? In fact, it’s not even that hard on LinkedIn. There’s always these prompts that say, congrats somebody with, you know, you can either press that button or you can add to it. Um, when, when people are, um, posting about this topic or that topic, you adding kind of your take on it is such a huge thing because of that, I’ve been invited, um, to comment, um, or to add my thoughts to running articles on LinkedIn. And the thing is, I don’t even spend that much time on LinkedIn. It’s that we’re always holding our phone in our hand waiting for something to happen. But in addition to publishing your regular content, and I, I for one am getting back to being what I was doing and just going forward, right? Um.

    (08:00):

    You, you have to do the boring work. ’cause sometimes the boring work is spending an extra five minutes on each platform looking for something to comment on. I have a 3, 2, 1 method. Um, there’s a, a little video I did for, um, uh, on Loom that I could definitely, um, post in the comments or the description of this. But, um, you know, look for three things to comment on or look for. I forgot the exact order, but I’ll, I’ll have to go look it up. ’cause I, you know, I forgot my own advice. But basically I, it was like one new post, two replies, and three connections that you can either follow or, um, connect with, you know, so you can mix that up. Like you can find three things to comment on, one thing to post one friend to like, but either way make it a routine that’s part of your daily function so that you don’t get lost.

    (09:04):

    I mean, how many people have you forgotten? You know, that Dunbar number of 150 people that we can only keep track of? How many people would be like, oh yeah, who’s that one guy that not, he doesn’t just build websites, he makes a recipe app. Or who’s that one lady that teaches Pinterest? Gosh, I forgot. Because you’re not interacting with them and you’re not interacting with them ’cause you are not replying. They’re not replying. And we’re all beholden to some algorithm that constantly changes, changes.

    (09:38):

    Anyway, why don’t you just be, take the behaviors you would have in a mixer at a party, at a Christmas party and chamber event and just do that same thing. Go up to somebody, be part of the conversation. It’s really not difficult, but it’s not sexy, it’s not fancying, it’s not something that I’m gonna send you a guide on. It’s just something you have to do. You know, if, if you wanna make videos every day, then sit down at your desk, clean it off and make your videos. If you wanna send an email out to your people, get a MailChimp account and do it. But I would suggest that you stop making excuses. Don’t get stuck in the weeds of how is this gonna happen. Use the tools you already have and that’s why reply is such a power move. You don’t have to create the content, you just reply to it.

    (10:38):

    Anyway, my name is Bridget Willard. If you haven’t seen me before, or if you’re seeing me now, I write content for websites, articles, long form, short form. I rewrite your web pages, I do social media content strategy one-on-ones, and I’m here for you in the Corpus Christi, Texas area. Um, or online. Put the Zoom consultation and hey, reply to this video. Tell me what you’re working on. What do you need help with, what could I help you with? We’ll see if, bye.

  • How Many People Use The X Platform (Twitter) in San Antonio?

    Since I’ve moved to San Antonio in 2020, I’ve been following and talking to businesses here. Actually, I’ve been managing Rhonda Negard’s Twitter account since before I moved. I’m always building Twitter Lists for local businesses, so my heart has been in Alamo City for quite a while. But I digress.

    As I talk to business owners and local folks, I’ve been quite surprised at how few businesses use Twitter here in San Antonio or believe it to be useful in their marketing stack.

    So I thought I would do a bit of digging to see what the potential audience is for those in San Antonio on Twitter. I used Census data and information from Pew Research.

    So, How Many People Use Twitter in San Antonio?

    According to the Census, 1,547,253 people live in San Antonio, Texas, 25% of which are under the age of 18. That leaves 1,160,439 adults.

    Pew Research shows that 22% of American adults use Twitter.

    It’s reasonable, then, to project that 255,296 adults in San Antonio use Twitter.

    Why Should I Care About Twitter Users?

    Twitter users are a different demographic. People who choose Twitter are slightly different than other social media users, according to Pew Research. They spend time on Twitter to read and engage. They’re learning, researching. They are looking to make connections. I have had the same experience managing client Twitter accounts since 2009.

    You don’t have to care about Twitter. But you should ask yourself if you care about that demographic. Can your business afford to not reach 250,000 people who are highly educated with a higher income than the US population at large? Can your San Antonio business afford to ignore the social media users who believe in true diversity and inclusion?

    “The analysis indicates that the 22% of American adults who use Twitter are representative of the broader population in certain ways, but not others. Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.” Pew Research

    Do You Think 250k People are Tweeting in San Antonio?

    Of course not. That’s only an estimate based upon the Census data available to us and Pew Research’s 22%. Thanks to privacy laws, it’s not entirely possible to know how many people in San Antonio have Twitter accounts, or how many are duplicated (I have three accounts myself). 

    About 10% of people (users) create most (80%) of the tweets. However, that doesn’t mean that people aren’t looking at Twitter.

    People see screenshots of tweets in text messages, on Facebook, and on Instagram. It’s also possible to view tweets in a Google search, as well as hear and see tweets read aloud on talk radio, sports radio, network, and cable TV, and so on.

    According to this site that reports real-time data, San Antonio is Number 10 in cities that tweet at the time of this writing (December 15, 2021, at 1:57 PM Central Time). There are more tweets here right now than in Austin or San Diego. Houston and Dallas are a bit ahead of us. 

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    How Many People Tweet in Austin, Houston, or Dallas?

    If we keep the 22% of adults number who tweet, we can easily compare these numbers to other cities in Texas by their census data. San Antonio is only second to Houston. 

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    How Many People Tweet in the Greater San Antonio Area?

    The Greater San Antonio area comprised of Bexar, Comal, and Guadalupe County has a population of about 2.3 million people. Of those, 1.7 million are adults, and likey there are 383,538 people in the Greater San Antonio Area who tweet. That’s a lot of eyeballs not seeing your business on Twitter.

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    Who Tweets in San Antonio?

    Almost every part of the government, including utilities, museums, universities, big companies, and news stations and anchors use Twitter. Other people who tweet are small businesses, social media & marketing folks, podcasters & gamers, as well as politicians & realtors. 

    Do a few hashtag searches and you’re bound to find some folks to follow and engage with. With this SparkToro audience, the top three accounts people are engaged with include Keep SA Real, SA Tomorrow, and Liberty Bar.

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    It’s interesting that the most engaging podcast is Making it Up as I Go, City of San Antonio YouTube Channel, and My SA as far as news goes.

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    SparkToro’s Listing of Top Twitter Accounts that Talk about San Antonio 

    Top 20 Accounts to Follow in San Antonio, TX

    1. https://twitter.com/mySA
    2. https://twitter.com/COSAGOV
    3. https://twitter.com/SAcurrent
    4. https://twitter.com/ksatnews
    5. https://twitter.com/News4SA
    6. https://twitter.com/SanAntonioMag
    7. https://twitter.com/VisitSanAntonio
    8. https://twitter.com/KENS5
    9. https://twitter.com/PuroSanAntonio
    10. https://twitter.com/FiestaSA
    11. https://twitter.com/centrosa
    12. https://twitter.com/sachamber
    13. https://twitter.com/HistoricPearl
    14. https://twitter.com/SABizJournal
    15. https://twitter.com/SA2020
    16. https://twitter.com/HEB
    17. https://twitter.com/BexarCounty
    18. https://twitter.com/KABBFOX29
    19. https://twitter.com/SAReport
    20. https://twitter.com/JulianCastro

    Is there a Hashtag for San Antonio?

    Yes of course there are local hashtags for San Antonio. The hashtag I most commonly use for San Antonio is #SATX. Though, I use #SomosSATX sometimes. People also use #SanAntonio, #GoSpursGo, #Spurs, #UTSA, and #KSATNews.

    According to SparkToro’s database, 1,293 people in the Greater San Antonio Area use the #SATX hashtag. That shows plenty of opportunities since 380,000 adults are estimated to use Twitter here. 

    What does that mean for you or your business? 

    It means you have a huge potential to grow your audience on social and help your SEO efforts.

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    Are You Ready to Learn Twitter?

    The numbers speak for themselves and your San Antonio-based business should be using Twitter in its marketing efforts. So the only question is: are you ready to learn Twitter?

    Along with my book on Amazon, I have a free Twitter course for small businesses. So there’s no reason not to start learning to use Twitter for your small business today.

    What do you have to lose?

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  • Moving Marketing Budget From Facebook to Twitter — A Case Study

    Are you frustrated with Instagram? How’s your Facebook Page working out for you? Did you get distracted from blogging by making TikTok videos? It happens to the best of us. 

    In marketing, it’s important to not only know who your audience is but where they spend time. Frankly, I’ve never believed that anyone spends time on Facebook. Facebook has always had a post-and-go culture. This is why commenting as a business is super important. 

    Sometimes, however, that’s not a good enough reason to stay with a channel that is underperforming for your business goals. This was the case with my long-time client, Team Clayton out of Glendale, Arizona.

    Who is the Business?

    Team Clayton is a RE/MAX Professional and has been serving the greater Phoenix area for quite some time. It’s a family business that prides itself on relationships. Their website says, 

    “Each member of Team Clayton brings their own perspective in serving different generations of clients, with 45 years of combined experience. As Tom puts it, ‘You get three for the price of one.’”

    What Was Team Clayton Doing Before?

    I’ve known Kyle Clayton — thanks to Amy Donohue and Twitter — for over ten years. I was lucky enough to have finally met him in person in 2016! Kyle himself is a naturally gifted marketer and entrepreneur. 

    So when Team Clayton got busy in the fall of 2019 and needed to outsource Facebook Page Management with a custom plan, they came to me first.

    We set up a plan to post to their Facebook Page six times a week including native video posts, Facebook Live, virtual home tours, as well as photos and links to listings. We also included sharing other people’s posts that are helpful and relevant including local events and restaurants in Phoenix. 

    Of course, I also commented and liked other local business pages and commented as appropriate.

    We also experimented with $20 boosted posts. This is tricky for real estate because it is a special ad category.

    What Was the Problem?

    Everything was going well with Facebook Page management and strategy until it wasn’t. Our average monthly research (impressions) for Q42019 was 1,919. Q12020-Q42020 was 5,030. (Q42019-Q42020 was 5,968) There’s nothing wrong with those numbers.

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    Then the pandemic hit. It changed how people interacted online. We had an election. We had Zoom fatigue. Facebook Exodus. New Privacy Laws affecting Apple and Facebook. 

    It was a perfect storm that brought our average reach from almost 6,000 to 624. (Six hundred twenty-four. That’s not a typo.) It dropped to 277 in May. What the what??? Not okay.

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    They all came to a point where Kyle and I had a meeting and were like, “hmmm do you like these results? I don’t.” Twinning of course — as marketers do. 

    Across all of my clients, I became very cynical about Facebook results. We looked at the numbers and I said, 

    “What if we shifted some budget to Twitter as an experiment for one month?”

    We tried adding Twitter in March and immediately had 10,300 impressions. March’s reach for our Facebook Page was 389. That was a compelling difference. 

    What Was the Solution?

    We stumbled on something that even I doubted would work for a local realtor. Of course, Team Clayton has an Instagram account and Facebook Page. But I had no idea that the first month would be so dramatic. Of course, it leveled out — numbers always go up when there was such little activity before.

    We reduced the Facebook plan to my Lite plan and added Twitter Lite. We kept Facebook in the mix until June when we realized it wasn’t the best use of our marketing budget.

    Kyle added the native videos from Facebook to YouTube, I had them transcribed, and we started tweeting those out along with more of the same type of content that we used on Twitter. 

    We shifted that Facebook Page budget to creating blog posts from YouTube videos.

    What Were the Results?

    Who doesn’t love almost 593.44% growth?

    Going from 600 to almost 4000? Yes, please!

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    The average impressions for Q12021 is 3,581, Q22021 is 5,298, and Q32021 is 4,107. For this year through September of 2021, the average number of impressions on Twitter is 4,329. Nine months of stability, basically.

    That amount of impressions is a number we can live with and only build upon as we continue a cohesive marketing strategy.

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    What Does Team Clayton’s Marketing Look Like Now?

    Team Clayton hired a great agency for a redesign of their website and advertising. So the Facebook Page and Instagram accounts are completely in their capable hands. And they continue their in-house newsletter and local events as well as the Month of Miracles drive!

    Partnering with Bridget Willard, LLC, Team Clayton and I are using the YouTube library we built over the last year or so for blog posts. Of course, we’re sharing them on Twitter!

    I’m honored to partner with a great client like Team Clayton. Seriously, my heart is full.

    Background Notes for the Team Clayton Case Study

    What are Impressions?

    When you pay for a billboard, you’re paying by the potential number of eyeballs. For the San Antonio Designated Marketing Area (DMA), ClearChannel Outdoor reports that their billboard, “Reaches 87% of the DMA A18+ population weekly (567.2 MM impressions).” In Advertising speak, that’s 567.2 million impressions.

    It’s the same on social media. If you don’t count the other reasons why you should engage with your audience online, impressions is what you’re paying for on social media.

    So, where is your audience? If they’re driving on I-35 daily and you’re a roofing company, maybe the billboard is the best use. If they’re scrolling on Twitter while watching Comedy Central, then Twitter is the best use of your marketing budget. 

    Ideally, you’ll want to use a combination of channels with the primary goal being driving traffic to your website. What happens after that depends upon your sales goals and lead intake process.

    Why is Twitter Important for Business Marketing?

    There are essentially five reasons why Twitter is important for any business.

    • Distributing Content & SEO 
    • Building Relationships
    • Content Curation 
    • Customer Service 
    • Market Insights 

    Are You Ready to Learn Twitter?

    I have a free Twitter course that takes less than ten hours over two days. By watching each video and implementing the steps, you will see a rise in your traffic.

    Are You Ready to Outsource Twitter?

    Awesome, I have three plans that are detailed on my pricing page. Take a look, set aside some budget, and let’s chat. I only take a handful of clients since I personally manage your account.