I asked my audience what they’d like me to address sometime back and this question was posed: “Which new platforms should businesses be on?” I’m not sure people will like my answer, but let’s go for it anyway. My quick answer is stop chasing new. Be consistent on what you have. Further, I was asked…

Read More

Everyone talks about engagement. But what is it? How do you do it? What does engagement on social media really look like? Short answer: it’s a conversation. A back and forth of exchanges. Someone has to start the conversation. Someone has to keep it going. Firstly, you should respond to your audience: whether it is…

Read More

Marketing tools are simply that — tools. When you overly rely upon automation to replace human connection you will always fail, regardless of how slick the tool is. Marketing is about relationships. Relationships take time. No CRM or auto dialer will change that for you. A brand needs to be relatable. As your customer base…

Read More

When it comes to technology, you can always expect one thing: change. When it comes to social media, changes happens at a faster pace. Keep up for success. Why does social media change so often? Why does social media change so often? My answer: welcome to tech. In my talks, I always say the tech…

Read More