Social Media Marketing & Strategic Training


Quality Social Media Management

That Builds Your Brand Awareness

Marketing Insights from a Practitioner

My experience marketing for small businesses online dates back to 2009.

I have been marketing products and services -- online and at events -- in the WordPress ecosystem since 2015.

My mission is to empower you -- the small business and WordPress agency -- to find your voice, to use your power, and to elevate your brand.

Your Product Deserves Better Marketing

As a small business owner, you do enough in a workday. Right? Why not outsource your social media to someone you can trust with your brand?

Doesn't your product deserve a marketing consultant who also manages your social media? You could do it yourself but you have better things to do -- like run your business and improve your products.


My Commitment To You

While I manage your product marketing, I don't take on competing products.

You don't get an intern and you don't get automation. When you hire me you get me -- and my network.

I hand curate content based upon my relationships with people in the WordPress community and my network. I extend my network to your brand.

I spend time in the home feed on Twitter, gain insight, and offer you suggestions.

My terms are simple: prepaid for full or partial months -- no refunds.

I don't require long-term contracts. Why? Agile marketing allows you to pivot next month if you choose. Month on month off? Fine. Scale up? Fine. Scale down? Fine. It's your business. You choose.


What's the best platform to market my plugin?

In the tech space, we build relationships. The most effective platform for that is Twitter -- hands down. So, how will I manage your account, you wonder?

Watch the video below.


Marketing Consults & Training

Marketing Consult

$175 Hour
  • Sometimes it helps to have a third party get you un-stuck. My consultation is conversational in style. We can chat over the phone or video. Prepaid for one hour or any portion thereof.

In-House Training

$150 Hour
  • As your strategic partner, I will train your staff on social media best practices. We'll work on defining your brand's voice, goals, and strategy. In-person or via Zoom. Prepaid for one hour or any portion thereof.

Custom Twitter Marketing

You deserve to stand out in a sea of automated tweets.

Twitter Pro

$1150 Per Month
  • This plan is good for growing WordPress agencies who publish articles once a week. (You don't plan on tweeting at all.)
  • Agency Price: $2,000 +
  • I create a spreadsheet with 3 posts per business day -- one tweet per day goes to your website.
  • I send it to you for approval in two sections per month.
  • This plan includes engagement and replies, list building, follower and following maintenance, relevant insight, and basic reporting.
  • Prepaid monthly. No Refunds.

Twitter Basic

$645 Per Month
  • This plan is good for WordPress agencies who publish articles once a month and also plan on tweeting. (Team effort for best results.)
  • Agency Price: Not offered!
  • I create a spreadsheet with 1 post per business day -- one tweet per day goes to your website.
  • I send it to you for approval in two sections per month.
  • This plan includes engagement and replies, list building, follower and following maintenance, relevant insight, and basic reporting.
  • Prepaid monthly. No Refunds.

Twitter Lite

$275 Month
  • This plan is good for new plugins or agencies who just need some help.
  • Agency Price: Not Offered
  • It's priced low because I want to help you grow.
  • Average of 15 posts per month, list maintenance, follower and following maintenance, relevant insight and basic reporting. Not subject to promotional discounts. Prepaid monthly.

Twitter Audit

$97 Each
  • I will study your Twitter account and deliver a written report with actionable suggestions.

Additional Social Media Management

Facebook Basic

$300 Month
  • 1-2 posts a week with photos and captions provided by the client and/or blog posts.
  • Following and engaging with relevant Facebook Pages to gain exposure outside of client's current following.
  • Also includes engagement (replies) on client posts.
  • Terms: Prepaid Monthly, full or partial months.
  • No Refunds.

LinkedIn Lite

$225 Month
  • Weekly posts with engagement (replies, etc) on client topics and/or with content from client.
  • Terms: Prepaid Monthly.
  • No Refunds.

Let's Sort Out Your Content

Original Blog Post

$175 Each
  • Custom 300-500 word post for your blog from your headline or topic.
  • Written with organic SEO in mind.
  • Written to be sharable on social media.
  • Recommended 1200 x 628 Featured Image Not Included
  • Terms: Prepaid. No refunds. Not subject to promotional discounts.
  • Delivery: Google Doc

Edit / Rewrite

$65 Each Page
  • For this crazy low price, I will edit your landing page, home page, about page, or unfinished blog post. Get those draft blog posts published. Price PER url. Editing for flow and grammar. Prepaid. No refunds.

San Antonio Businesses get 20% off!

20% Off Y'all!

Shop local means something to me.

Any business located in San Antonio gets 20% off of this pricing automatically.

Thank you for working with a woman-owned business in town.

I'm ready to work on your business. Are you?

How can I help?

If other, what service?

Building Brands Online Since 2009

Author of "How To Market Your Plugin," I'm known for marketing WordPress products, services, and hosting companies. I also led the Make WordPress Marketing Team for nearly 3 years.

You may be familiar with some of the following: Pressable, GiveWP, StagingPilot, Hapity, Postmatic, Ninja Forms, Vendor Fuel, PressHero, Design Frame Solutions, Ginger Soul Plugins, Amplify Plugins, Cipher Development, codemiq, Codebrain Media, Press Captain, Media Ron LLC, and Big Orange Heart.

Bridget Willard's Stellar Reviews

star star star star star

“Bridget is a wealth of knowledge and expertise. From handling my company's social media to brainstorming ways to grow our online presence, Bridget has been a huge help. We've implemented many of her suggestions and have had a lot of success. Bridget is a key part of our team!” Kyle Claton Gore

Bridget has been fantastic in reworking old content to rank higher in search and be more relatable to our readers!” My Wedding Songs

"We hired Bridget to help us handle our social media presence. Not only has she single-handedly managed, and handled that task, she has also helped educate me on Twitter social media strategies for my personal account." Alex Standiford, Design Frame Solutions

"Bridget is indeed, a social media guru. She helped our brand develop an organic, deep connection within the WordPress community that has been the foundation we were able to build upon. Her engagement is authentic and meaningful, and her dedication to the brands she represents is reliable.

She'll tell you what she thinks is best regardless if it is what you think you want to hear, she'll challenge you to think broadly about your vision and goals with social, and she'll curate storytelling into each component of your content strategy.

I highly recommend anyone in the WordPress space that wants to have a digital connection but isn't sure how, or doesn't have the time to self manage, to work with Bridget." Michelle Keefer

"I've hired Bridget several times to update copy and manage my business Twitter account. She always does a thorough job and is an expert at what she does. I would highly recommend Bridget as she is a joy to work with." Ronald Huereca

"Bridget is an invaluable part of my SEO, Content Marketing, and WordPress world. It is obvious Bridget began her Marketing work in the Construction sector - she brings a solid foundation of skills that will help you build your own business both online and offline! Are you not getting the right support from your current agency or freelancers? You will with Bridget. Her motto is right on the mark: Your Voice, Your Power, Your Brand. That says it all." Warren Laine-Naida

“I've learned so much having Bridget manage my Twitter account. I was kicking and screaming about hating Twitter for years. Why was I so resistant? I wish I had paid more attention earlier in our working relationship so I could have been so much further ahead. There's real value in her work, and the greatest value is what she teaches you and me to do with our accounts while she's doing all the real 'work' in them.” Rhonda Negard

"Bridget's Twitter coaching has been transformational. 

I used to use Facebook exclusively and avoided Twitter at all cost. After a single session with Bridget I understood exactly how to wrangle Twitter and make it work for my business. 

Now Twitter is a key part of my social media marketing. I'm building relationships and growing my online visibility. I even, I dare say, prefer it to Facebook somedays!

If you've ever wondered how to get more out of your existing social media presence, reach out to Bridget. She is a wealth of knowledge and practical experience." Jocelyn Mozak