Since I’ve moved to San Antonio in 2020, I’ve been following and talking to businesses here. Actually, I’ve been managing Rhonda Negard’s Twitter account since before I moved. I’m always building Twitter Lists for local businesses, so my heart has been in Alamo City for quite a while. But I digress.
As I talk to business owners and local folks, I’ve been quite surprised at how few businesses use Twitter here in San Antonio or believe it to be useful in their marketing stack.
So I thought I would do a bit of digging to see what the potential audience is for those in San Antonio on Twitter. I used Census data and information from Pew Research.
So, How Many People Use Twitter in San Antonio?
According to the Census, 1,547,253 people live in San Antonio, Texas, 25% of which are under the age of 18. That leaves 1,160,439 adults.
Pew Research shows that 22% of American adults use Twitter.
It’s reasonable, then, to project that 255,296 adults in San Antonio use Twitter.
Why Should I Care About Twitter Users?
Twitter users are a different demographic. People who choose Twitter are slightly different than other social media users, according to Pew Research. They spend time on Twitter to read and engage. They’re learning, researching. They are looking to make connections. I have had the same experience managing client Twitter accounts since 2009.
You don’t have to care about Twitter. But you should ask yourself if you care about that demographic. Can your business afford to not reach 250,000 people who are highly educated with a higher income than the US population at large? Can your San Antonio business afford to ignore the social media users who believe in true diversity and inclusion?
“The analysis indicates that the 22% of American adults who use Twitter are representative of the broader population in certain ways, but not others. Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.” Pew Research
Do You Think 250k People are Tweeting in San Antonio?
Of course not. That’s only an estimate based upon the Census data available to us and Pew Research’s 22%. Thanks to privacy laws, it’s not entirely possible to know how many people in San Antonio have Twitter accounts, or how many are duplicated (I have three accounts myself).
About 10% of people (users) create most (80%) of the tweets. However, that doesn’t mean that people aren’t looking at Twitter.
People see screenshots of tweets in text messages, on Facebook, and on Instagram. It’s also possible to view tweets in a Google search, as well as hear and see tweets read aloud on talk radio, sports radio, network, and cable TV, and so on.
According to this site that reports real-time data, San Antonio is Number 10 in cities that tweet at the time of this writing (December 15, 2021, at 1:57 PM Central Time). There are more tweets here right now than in Austin or San Diego. Houston and Dallas are a bit ahead of us.
How Many People Tweet in Austin, Houston, or Dallas?
If we keep the 22% of adults number who tweet, we can easily compare these numbers to other cities in Texas by their census data. San Antonio is only second to Houston.
How Many People Tweet in the Greater San Antonio Area?
The Greater San Antonio area comprised of Bexar, Comal, and Guadalupe County has a population of about 2.3 million people. Of those, 1.7 million are adults, and likey there are 383,538 people in the Greater San Antonio Area who tweet. That’s a lot of eyeballs not seeing your business on Twitter.
Who Tweets in San Antonio?
Almost every part of the government, including utilities, museums, universities, big companies, and news stations and anchors use Twitter. Other people who tweet are small businesses, social media & marketing folks, podcasters & gamers, as well as politicians & realtors.
Do a few hashtag searches and you’re bound to find some folks to follow and engage with. With this SparkToro audience, the top three accounts people are engaged with include Keep SA Real, SA Tomorrow, and Liberty Bar.
It’s interesting that the most engaging podcast is Making it Up as I Go, City of San Antonio YouTube Channel, and My SA as far as news goes.
SparkToro’s Listing of Top Twitter Accounts that Talk about San Antonio
Top 20 Accounts to Follow in San Antonio, TX
Is there a Hashtag for San Antonio?
Yes of course there are local hashtags for San Antonio. The hashtag I most commonly use for San Antonio is #SATX. Though, I use #SomosSATX sometimes. People also use #SanAntonio, #GoSpursGo, #Spurs, #UTSA, and #KSATNews.
According to SparkToro’s database, 1,293 people in the Greater San Antonio Area use the #SATX hashtag. That shows plenty of opportunities since 380,000 adults are estimated to use Twitter here.
What does that mean for you or your business?
It means you have a huge potential to grow your audience on social and help your SEO efforts.
Are You Ready to Learn Twitter?
The numbers speak for themselves and your San Antonio-based business should be using Twitter in its marketing efforts. So the only question is: are you ready to learn Twitter?
What do you have to lose?