It’s pretty tricky to write an about page. It’s hard to write this yourself. Either we’re too clinical or too coded. It’s even weirder if we have inside jokes in our online bios. Let’s fix that.
How did I start writing About Page bios?
It may seem weird that I do copywriting for web pages. But, in social media, you’re constantly copywriting. It’s published as a post or a tweet.
After seeing so many people tweet about hating to write their own speaker bios, I came up with my secret menu. By the way, it’s always good to experiment with your pricing.
I'll write your speaker bios for $25 each fast PayPal Cash.
Yes, your business marketing strategy should include X (formerly known as Twitter). It’s one piece, albeit a large one, of any successful branding campaign. If I’ve said it once, I’ve tweeted about it ten times.
Twitter has been around for over ten years; I’ve personally been using it for business to business marketing since 2009. It’s not going away. Don’t allow the pop culture or political atmosphere blind you to Twitter’s relevance in any good marketing plan.
Yes, X is still super relevant in 2025.
Google Indexes Tweets/Posts from X
It’s true that Google indexes tweets. It’s an excellent way to help with brand awareness and even to rebuild your brand.
“If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith.” Search Engine Land (2018)
If you would like to test it out, perform your own search. Do it in private or incognito mode. Google someone’s name or your own if your account is active.
Though there is quite a bit of fluctuation at how tweets affect SEO in general, I believe it is helpful. Google has increasingly changed their math to favor what is helpful to the person searching. If the results of that math, prove Twitter is a good result, then your tweets will be shown.
“Study finds that percentage of tweets indexed by Google increases in proportion to the tweeter’s follower count.” Stone Temple (2018)
Twitter/X Distributes Content
Whether you are microblogging on Twitter or publishing articles on your website (best practice), you are creating content. Creating content makes you an author, elevates you as an expert, and helps you find and cultivate an audience.
People use Twitter to read and to discover information. Customers will use it to validate you the same way people use Yelp or TripAdvisor.
What should be included in a healthy marketing strategy?
Though this section should be an article on its own, I will say that any healthy business to business marketing plan should include the following — in order of importance:
Website
Twitter
Facebook Page
LinkedIn
Instagram*
*if you have the time. Instagram takes more work because of the original content that is required. Also, it’s not designed for a sell, it barely works for soft sales. Though, I will admit I’ve bought consumer goods, for B2B it’s about relationships.
Time and money is a factor in starting and maintaining these pieces of your marketing puzzle, but you should be investing in your own business. Many suggest 15% of your revenue should go to marketing.
That said, if you don’t have a website, you can hire one of my friends.
Procrastination isn’t always being lazy sitting on the beach. For those of us who work for our own businesses, it can be much more productive.
I’ve talked about procrastination before. I never saw myself as someone who would procrastinate. After all, growing up I would do my homework during class. I always did my school work before I went out to play. At almost 46 and self-employed, I still practice this.
In order to help myself stay on track, I even set up a recurring event on Fridays from noon to 2:00 PM to write. This week I slept until 2:00 PM.
The truth is that being self-employed and single I’ve noticed that anxiety has crept in. It manifests in productivity. But it’s still procrastination.
What is Productive Procrastination?
I’ve become productive in my procrastination. Busy being busy. Not doing anything really.
So, it’s Sunday (two days late) and I’m finally keeping the promise I made to myself and writing this post. (more…)
As a freelancer, how do you manage client work? When you are a freelancer, you often have to assimilate into your client’s pre-existing systems. It can be nerve-wracking.
One client uses Asana, another communicates with What’s App. Three of your clients use Slack but one prefers email. Do you create your own Trello board and spend a bunch of time managing the systems you are forced to use?
I used to be a secretary.
The good thing, for me, is that I spent 30 years being a secretary. Though you essentially have a choice in your systems and processes, after a while it becomes subconscious. You get used to being interrupted. Resorting priorities is the norm.
It’s like being a chef or working in a kitchen. Orders come in. You have prep work. But you’ll never know if two parties of 12 decide to come in at the same time. Unless, of course, reservations are required.
Option 1: Set up Your Own Systems
I’m sure some companies do this. I don’t personally know any self-employed freelancers who do this though. It could be good for your own workflow. The risk is that it may discourage onboarding from new or existing clients.
I wouldn’t recommend using your own time organizing a new Trello board, for example, but if you use some automation or a virtual assistant, it may be worth it.
Option 2: Assimilate
You can log into to your each of your clients’ systems and processes. This is kind of a pain because you have to remember which clients have which systems. You may have to use their system regardless. In that case, acceptance is key.
On the flipside, you can manage client expectations by making boundaries clear.
“It’s your responsibility to tell your clients how and when they can get hold of you and this includes the times you won’t be available.” The WP Buffs
Option 3: Hybrid System
Set up a routine. Make a list of clients. Systematically go through them at the required intervals. Take notes in a physical book. This is how I manage my clients.
Since I have packages, I know what kind of work I need to do for each client. For example, Twitter Pro, Twitter Basic, and LinkedIn Basic clients get a spreadsheet twice a month with content for them to approve. After approval, I schedule those 15 days.
Making a simple Google Sheet helps me remember quickly which clients are on those packages. This helps for those who have other services like coaching calls or blogging.
It’s your choice.
You’re a freelancer for a reason. You have the freedom to make a lot of choices. Build in time to work on your own business. Save time wherever you can. Creating some kind of system will help you remember to bill on time, do the work ahead of time, and gain peace of mind.
Everyone talks about social media engagement. But what is it? How do you do it? What does engagement on social media really look like? Short answer: it’s a conversation — a back and forth of exchanges. Someone has to start the conversation. Someone has to keep it going.
But engagement is more than just responding. As a brand, that is building your awareness and audience, you will want to go out of your way to engage. Think of it as outreach.
It’s a conversation. Sometimes you say hi to someone in the grocery store or in the coffee room at work or while you’re at the neighborhood bar. The engagement isn’t less important; it’s just brief.
Conversations are valuable regardless of the length. I’ve talked about the value of small talk before. Often small talk is a way to build trust before talking about deeper things.
Social Media Engagement: Be Interested
If you want people interested in you, show interest in them.
Whatever you choose to do, I recommend spending five minutes a day finding posts you can reply to. Set a timer if it helps you. Do it in the morning or after lunch. I enjoy scrolling Twitter while I am drinking my coffee in the morning.
Here are some recent examples of people who reply often.
This was a great idea. See? If you ask questions you will be inspired to create new content.
Think about engagement as outreach. It’s allowing people to know that you are relevant. It’s keeping your brand top of mind. For businesses, engagement shows you’re still open for business.
In most lines of work, referrals are our bread and butter. Why wouldn’t you want to build relationships on social media? It’s not different than in “real life.” We work in digital; we live in digital. Let’s succeed in digital.