#NPChat: SEO for Nonprofits

Do nonprofits need to bother with SEO? Why does it even matter? They’re just collecting donations, right? Or are they?

SEO isn’t black magic or wizardry. It’s really just intentional writing for your audience. It means being found. It means writing quality content that solves problems for your customers.

For nonprofits, SEO means answering the “why” to your current and potential donor base. What is your mission? Who are you serving? Why are you working so hard for your cause? Why should I donate?

Last fall, I wrote a post on GiveWP.com called “Why should your nonprofit care about SEO?” as part of my Nonprofit 101 series. Check it out.

And let’s talk about it at this week’s #NPChat on Wednesday, April 19, 2017, at 10:00 am Pacific Time over on Twitter.

Why Join a Twitter Chat?

Twitter chats are a great way to connect with like-minded professionals who are engaged users on Twitter. This elevates your brand, gives you visibility, and positions yourself as an expert on the topic and in the field.

Who doesn’t want to connect with your community? Who doesn’t need help every once in a while?

Joining our weekly Twitter Chat may just be the right thing for you. And, who knows, you may even have a few tweets featured in our recap!

#NPChat takes place every Wednesday morning at 10:00 a.m. Pacific Time.

How to Join a Twitter Chat

  1. Follow the hashtag on Twitter (but don’t forget to add #NPChat manually after your tweet or we won’t see your tweet, especially in a comment retweet).
  2. Use Hootsuite or TweetDeck and make a column for #NPChat (but don’t forget to put #NPChat manually after your tweet).
  3. Go to the Twubs page for #NPChat.
  4. My preferred method is using TweetChat. Just go here and login with your Twitter account. You can even highlight the moderator so you don’t miss questions.

SEO for Nonprofits: The Questions

Q1. How are you currently involved with a nonprofit?

Q2. How do you define SEO?

Q3. How do you determine your keywords?

Q4. What tools do you use to optimize your content?

Q5. What are your strategies to reach your audience?

Q6. How often do you publish?

Q7. What are your favorite SEO tips and tricks?


See you Wednesday, April 19, 2017, at 10:00 am Pacific Time on Twitter!

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