Category: Social Media

  • Train Your Social Media Feed By Commenting

    If Facebook isn’t showing you content you want to see, then find content you want to see and comment on the post. The more you do this the happier you’ll be with your home feed.

    Commenting (not just liking) retrains the algorithms for Facebook, Twitter, LinkedIn, and even Instagram. It’s to their benefit to show you content you will interact with. You have to participate. That’s the “social” part of “social media.”

    The algorithm doesn't rule us. We rule the algorithm by training it with our behavior. Share on X

    You get out of social media what you put into it.

    Fighting The Feed

    A friend on Facebook said, that Facebook isn’t showing them the right things anymore.

    I also hear the same thing from people using LinkedIn. They say LinkedIn is just junk, just sales people. They say the same thing about Twitter. Twitter is just showing you in politics. Instagram is just beauty products. We’ve all heard it.

    Social Media Needs Participation

    If you don’t like what you see, change it. This is where the power of commenting comes into play.

    The more that you comment, the more that social network learns what you like. It’s to their advantage to show you the things that you will interact with.

    If you want to have friends, you need to be a friend. This is base psychology. Friendships are more than pressing the like/heart button. Liking is good. Commenting is better.

    If you want to have friends, be a friend. This means commenting on other people's posts, not just your own. Share on X

    Double-tapping doesn’t get you noticed; comments do. This is how we maintain relationships — business, personal, romantic. You have to make the effort.

    How You Spend Your Time Online Matters

    Think about how you behave online. Take extra time to comment and participate. You can do this in as little as five minutes a day. Be intentional. Block out your time.

    You haven’t heard from your long-lost friend from high school in a while? Go to their profile, actually put their name in a search bar, and find something on their profile that you can comment on. Ideally, your comment should be something positive and kind.

    On Twitter, if you haven’t seen somebody tweet in a while, be proactive. Go to their profile and look for one of their tweets, then reply to it. That’s how you comment on Twitter. You press reply.

    If you’re on LinkedIn and you haven’t seen a post from one of your colleagues, go find their profile. Find something they’ve shared. Comment on it.

    If you haven’t seen a friend post on “the Gram” in a while, search for their name, find one of their posts, and write more than three words.

    The algorithm doesn’t rule us. We rule the algorithm by training it with our behavior.

  • Keep Your Network Warm — Spend Time on LinkedIn

    You can’t build a network, neglect it, and then expect your LinkedIn connections to help you to find a job or get new business. You have to give to get.

    In this tutorial, I explain a bit more and give examples of how to share and comment appropriately.

    Keep Your Network Warm

    LinkedIn is an important tool for networking and connecting with your peers and with recruiters. Don’t forget that your customers are on LinkedIn, your coworkers are on there, and potential jobs are on LinkedIn. LinkedIn is for your professional life.

    You know who else is on LinkedIn? The C-Suite: CEO, CFO, CIO, CMO, COOs — professionals who are serious about their careers.

    You get attention and engagement by showing your portfolio. You get work by being a human being who is polite and respectful.

    Do I Really Need LinkedIn?

    If you’re blogging, if you have a service, if you have a product, then you need LinkedIn. You should be spending about five minutes a day on this professional platform. If you want more out of it, spend five minutes in the morning and five minutes after lunch.

    I’ve been helping some of my friends and clients with their LinkedIn strategy; guess what? It works.

    Build LinkedIn Into Your Daily Routine

    So what you want to do is build this into your habit. Sign into LinkedIn in the morning. Check all your notifications. Then find two or three things to comment on in a normal way. Don’t message people telling them you offer solutions. No one cares about your solutions.

    Install the app on your phone. Do it while you’re drinking your coffee. Post it in the feed. Be helpful. Comment on other people’s posts. Be social.

    Train LinkedIn With Your Behavior

    “But Bridget,” you say, “all I see are posts from recruiters.” This may be because you’ve never trained LinkedIn to know what you like. The algorithm has to learn what you like based upon your participation. Contrary to popular belief, social networks can’t read your mind; they can only predict your behavior.

    LinkedIn recommends content to you based upon your behavior. Meaning, whatever you click on or comment on, they will show you more of. If you’re not seeing things that you think are relevant, then you need to change your behavior. This is how you train the feed on LinkedIn. (In fact, this is how you train all of the networks.)

    Comment on things that are interesting to you. Share that Harvard Business Review article you just read. Share posts from your company’s LinkedIn page. Share a job opening from a friend. Participate.

    shared job listing from Cory Miller
    Cory Miller is looking for an assistant. Sharing this helps his reach and keeps me top-of-mind to him.

    What Do You Say on LinkedIn?

    People always ask me what they should say on LinkedIn? What would you say in real life? If someone has good advice, thank them. If they bring up a question in your area of expertise, answer it. If your friend got a promotion, congratulate them. It’s really not difficult.

    If you want to level up, offer a polite disagreement on a post. My friend Robert Nissenbaum does this all of the time. It’s super helpful.

    Don’t spam people. Don’t just write the messages to them asking for work. That’s not how you get work. That’s how you get blocked.

    Screenshot of Poll from Darrel Griffin on LinkedIn
    Being spammy doesn’t pay off.

    Be Human on LinkedIn

    Keeping your network warm means being a polite, human who is interested in other humans. People remember kind people.

    You can keep your network warm, stay relevant, and top-of-mind by intentionally spending your time on LinkedIn. You really can do this in five minutes a day.

  • Working from Home During Quarantine

    I don’t normally invite guest bloggers, but when Jessica Larson emailed me, I was intrigued. She has a great website of her own. Go check out her article about being a mom and solopreneur. Thanks for reading. ~ Bridget

    This “work from home during a pandemic” thing caught most of us entirely off guard. As employers scrambled to develop a safe work situation for their employees by sending them home, employees scrambled to figure out how working from home and being productive can mesh. By now, you might think you’re getting into a groove and you can handle this, but if not, we have some great tips to help you continue to navigate these uncertain waters.

    Reassess Your Work Space

    If you didn’t originally have a home office available, you’ve probably gotten really creative at establishing a workspace in the past few months. The space you’ve carved out may or may not be ideal. But since most employers don’t know how long they plan to keep their employees at home, consider giving yourself a workspace worthy of the work you do.

    You can start this process simply by clearing out clutter. Sharing your space with junk is an almost certain productivity zapper. If you have friends or neighbors in your community who are also in need of some decluttering, why not consider sharing the cost of a dumpster? A medium-sized 20-yard bin can hold about six truckloads of debris, which could be enough capacity for everyone’s cleanout.

    Double Check Your Internet Capabilities

    Before you began working from home, you may have felt satisfied with your internet abilities. Your WiFi had your back when it came to Netflix bingeing and your kids’ Fortnite marathons. Now that you’ve added online learning for your children, videoconferencing for work, and possibly running huge work-related platforms from your home computer, you may find yourself thinking, “What is this, dial-up?”

    This might be a good time to check in with your internet provider and ask about upgrades or replacing components that could make your WiFi faster, more secure, and more reliable. Now is not the time for sketchy online performance. Your sanity and your productivity depend on reliable internet access.

    Take Care of Hardware/Software Issues

    Even if you brought your double monitor and ergonomic keyboard home from work, you can’t handle your workload without the requisite technology. If you need to upgrade your external mic or grab some noise-canceling headphones, see if your company will pay for the purchases.

    Also double-check that you’ve got the latest versions of the software you need. If there are clunky moments in your daily operational functions, load the software that will help you iron them out. And if you’re set up with an account, the cloud can keep your working files secure and accessible from anywhere.

    Plan Out Each Day

    If you’ve experienced a few days of “quarantine oblivion,” that’s OK. PJs all day, “Tiger King” binges, ice cream for dinner? We understand. We aren’t judging. But just remember, every day can’t be like that. At this point, you should definitely be working toward your personal new normal.

    Making a plan and sticking to it is the best way to keep yourself on track so you don’t feel like each day is just slumping into the next one, with little variation. Using checklists, schedules, and check-ins with co-workers will help you decide what needs to get done. It’s OK if you can’t get to everything every day. Just make sure you’re making some forward progress.

    Editor’s Note: Here is Bridget’s YouTube Video on Time Blocking.

    Set a Check-In Schedule

    One of the dangers of working from home is the inclination to fall off the radar as far as communication goes. In a traditional work environment, it was easy to stay in touch because you were seeing your co-workers every day. By now, you’ve probably realized you need to communicate from home much more intentionally.

    Make sure you set reminders to help you remember your meetings. And keep in touch with your clients, too; social distancing doesn’t have to mean total isolation or the end of business as usual. Remind your clients that you miss them by sending them each a handwritten note and a fun branded item with your company logo on it.

    Take a Break

    One of the perks of working from home is you can customize your day. If you’re having an off day and need to take a long break, do that. Sometimes our brains just need to disconnect for a while. Don’t be scared to take advantage of your new work-from-home freedom. Do you need to shut down the computer and go for a drive, for example? Do it.

    A short drive can be great for your mental health, and it doesn’t violate any social-distancing rules. Roll down the windows, play some music you like, and even drive barefoot if you want (perfectly legal in all 50 states), even if it’s just for a lap around the block. You’ll come back refreshed and ready to work.

    Create End-of-Workday Boundaries

    One of the biggest traps in working from home is the temptation to be available at all times. Everything is right there at your fingertips, so it’s difficult to ignore an email coming through your phone at dinner, asking you to hop online and deal with some work-related issues “for just a moment.” Then one thing leads to another, and before you know it, you’ve been at your computer for hours, your dinner is cold in the kitchen, and your family is getting ready for bed. This is not a good work-from-home balance.

    When you were working at an outside location, you left work when you left work. Then you went home to be with your family or friends. These days, you probably need to muster a tremendous amount of self-discipline to set strict end-of-day boundaries for yourself. Once you shut down your office for the evening, leave it alone. If an email arrives after hours, let it sit until work begins the next day. If you do this, you’ll be able to bring more energy and motivation with you the next morning to tackle whatever needs attention.

    Working from Home and the New Normal

    We’ve all heard the phrase “new normal” till we’re sick of it, but it’s an unavoidable fact.

    This is your new life right now.

    Quarantine may ask us to acclimate to dozens of weird experiences, and some are easier than others. But at the very least, you can take some steps to rock your new work-from-home career.

  • How To Effectively Write Social Posts

    We all know we should publish social posts. We tweet or post to Facebook, but what is the best way to do it? How should the posts be formatted? When should we post? Let’s discuss.

    Why Does Formatting Matter?

    Formatting standardizes your social posts in a way that makes your personal workflow optimal. Adhering to these best practices has helped me build my own brand as well as many others.

    You’re completely free to disagree and disregard. With that, however, I ask for an open mind. Try my method for two weeks. See if you get more replies, engagement, and impressions. Do your own test.

    More after this video.

    People Scan, They Don’t Read

    It’s true. People don’t read. They scan. Think about yourself. You’re busy. You open your phone or browser to see what’s happening on your favorite social platform. What’s the first thing you do? Scroll?

    In order to get attention, how you format your social media post makes a huge difference.

    Stop Excessively Using Emoji

    Emoji are visual. They are pictures. Our brain processes images differently than words. (Remember the last time you made a spelling error on a graphic? It’s a different part of the brain.)

    Emoji use falls under “just because you can, doesn’t mean you should.” I know you love your emoji. If you must, use them at the end. Or a GIF (which is automatically at the end). Emoji are not bullet points.

    Who is your audience? Can they see the emoji? Most people over 40 who wear reading glasses. Even with my glasses, I don’t always know what the emoji is. I thought the sushi one was a lobster roll and I thought the slot machine was a house. They are too dang small. I’m not even talking about legit accessibility issues with screen readers.

    Carin Arrigo uses a purple heart at the end of her tweets. She’s using it to reinforce her brand. Purple was her mother’s favorite color. She honors her in all that she does.

    Don’t Hashtag Words Within Your Main Copy

    I find myself saying this often: hashtags are links. They are for filtering and search. Use them at the end so your copy is easy to scan and read.

    Formatting for Social Networks

    Each network has their own quirks. This is one of the many reasons why auto cross-posting is a bad idea. Instead, mix up your content and share it intentionally across time.

    Formatting for Twitter

    Just because you have 260 characters (or whatever they change it to in the future), doesn’t mean you have to use them.

    [Intriguing quote or question]

    [Call to Action]

    [short link]

    [Hashtag1]

    [Hashtag2]

    [Hashtag3]

    I use Revive Old Post on this blog (to cycle my content on Twitter).  Unfortunately, I can’t format my tweets that way. I really wish I could put the link before the hashtags. Oh well. Nothing is perfect or fool-proof.

    Formatting for Facebook

    Facebook uses Open Graph to pull in the featured image and meta description. Sometimes people don’t realize that image is a link to click on. For this reason, I like to nest the link in between paragraphs.

    [Intriguing quote or question]

    [short link]

    [Call to Action]

    When you hire me you get me.

    You don’t get an intern and you don’t get automation.

    http://bit.ly/BridgetsServices

    What do you get from a social media manager you find on Craigslist?

    Posted by You, Too, Can Be A Guru on Friday, January 17, 2020

    Formatting for LinkedIn

    LinkedIn is pretty straight forward. Sharing content is easy and it doesn’t matter if you use a short link or not. Sometimes, LinkedIn gets fussy if the link is shortened. So, go ahead and use the long, ugly link at the end. You can be pretty wordy on LinkedIn if you like, too. People actually read on LinkedIn.

    [Intriguing quote or question]

    [Call to Action]

    [website link]

    Formatting for Instagram

    Instagram is pretty simple and direct. It’s great to use a bunch of hashtags. You can’t even use a link. The big problem where I see people going wrong is taking screenshots of fliers that no one can read.

    I made a tutorial on how to use Canva to make these images instead.

    [Intriguing quote or question]

    [Call to Action]

    [hashtag] [hashtag] [hashtag]

    [hashtag] [hashtag] [hashtag]

    [hashtag] [hashtag] [hashtag]

    https://www.instagram.com/p/B7R6eCfHwKu/

    Formatting for Success

    Formatting your social posts allows people to notice and engage with your content. I double dog dare you to try it for two to four weeks. Look at your analytics. Notice your mentions increase.

    If it doesn’t work for you, I offer a free, money-back-guarantee to this advice.

    What do you have to lose?

  • Is Your Site Ready for Social Sharing?

    As a social media manager, I come across a lot of websites. Most of them, sadly, aren’t ready for social sharing. Let’s get yours ready with this quick tutorial.

    Why Should My Website Be Sharable?

    Ideally, you’re publishing on your website so people will know more about you, your product, and/or your services. Small businesses can leverage social media to level the playing field.

    When your site is shared on social (because it will be) will it look like a blank gray box or will it be some lame default image?

    Every social share is a first impression.

    Set Up For Social Success

    Proper social setup is important on blog posts, yes. It’s also important on custom post types and pages. Yes, and pages.

    Even if you use a tool like like I do,  you still need to set the page up with a title, keyword, meta description, and featured image.

    Facebook’s Open Graph is the Google of the social networks. Make sure you have a 155 character description for your metadata (or excerpt) and a featured image that is 1200 x 628 pixels. If you ever plan to boost the post, make sure that the image doesn’t have more than 20% of the area covered in text. You can use their text overlay tool to check.

    How Do I Make My Website Sharable?

    You can watch the tutorial on YouTube here. (It’s embedded below, as well).

    Tools You Need

    iThemes Training Webinar

    You can watch the hour iThemes Training Webinar here.

    Questions?

    As always, I’d love to help you in your social media journey. Shoot me a comment and let me know how I can help you.