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You can’t build a network, neglect it, and then expect your LinkedIn connections to help you to find a job or get new business. You have to give to get. In this tutorial, I explain a bit more and give examples of how to share and comment appropriately. Keep Your Network Warm LinkedIn is an…

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We all know we should publish social posts. We tweet or post to Facebook, but what is the best way to do it? How should the posts be formatted? When should we post? Let’s discuss. Why Does Formatting Matter? Formatting standardizes your social posts in a way that makes your personal workflow optimal. Adhering to…

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Outsourcing Twitter is an easy win for most marketing managers, small businesses, and, of course, WordPress products and services. I have several Twitter packages available for these clients. Not everyone needs the highest plan. In fact, if you’re not publishing on your company’s blog at least once a week, I’ll talk you out of it.…

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As a social media manager, I come across a lot of websites. Most of them, sadly, aren’t ready for social sharing. Let’s get yours ready with this quick tutorial. Why Should My Website Be Sharable? Ideally, you’re publishing on your website so people will know more about you, your product, and/or your services. Small businesses…

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I asked my audience what they’d like me to address sometime back and this question was posed: “Which new platforms should businesses be on?” I’m not sure people will like my answer, but let’s go for it anyway. My quick answer is stop chasing new. Be consistent on what you have. Further, I was asked…

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