What does engagement on social media really look like? Short answer: it’s a conversation. A back and forth of exchanges. Someone has to start the conversation. Firstly, you should respond to your audience: whether it is a tweet, Instagram post, or a blog comment. But engagement is more than just responding. As a brand, who …
How much do you do while you’re procrastinating? Be aware that productivity can be a disguise for avoiding your priorities. Make a list. Do the hard things first. And start to recognize where you’re wasting time as you’re doing things to avoid doing the right things.
So I want to talk a little bit about brand awareness. There are so many people who think that there is such a thing as a first-click lead. But even in the checkout aisle at the grocery store, there is an impulse counter. You’ve seen it. Are the items there things you’re familiar with? Of …
Brand Awareness: The Myth of the First-Click Lead Read More »
Professionals understand nuance — regardless of the industry — and that is why they are worth spending resources on. You can do it but can you do it right?