I asked my audience what they’d like me to address sometime back and this question was posed: “Which new platforms should businesses be on?” I’m not sure people will like my answer, but let’s go for it anyway. My quick answer is stop chasing new. Be consistent on what you have. Further, I was asked …
Have you thought about writing articles for your company’s blog but don’t even know where to start? We’ve all been there. I’ve been there. If you feel like you don’t even know where to start, it’s time to have a chat. This is when brainstorming with a peer group or even hiring a marketing consultant …
What does engagement on social media really look like? Short answer: it’s a conversation. A back and forth of exchanges. Someone has to start the conversation. Firstly, you should respond to your audience: whether it is a tweet, Instagram post, or a blog comment. But engagement is more than just responding. As a brand, who …
How much do you do while you’re procrastinating? Be aware that productivity can be a disguise for avoiding your priorities. Make a list. Do the hard things first. And start to recognize where you’re wasting time as you’re doing things to avoid doing the right things.
So I want to talk a little bit about brand awareness. There are so many people who think that there is such a thing as a first-click lead. But even in the checkout aisle at the grocery store, there is an impulse counter. You’ve seen it. Are the items there things you’re familiar with? Of …
Brand Awareness: The Myth of the First-Click Lead Read More »