So I want to talk a little bit about brand awareness. There are so many people who think that there is such a thing as a first-click lead. But even in the checkout aisle at the grocery store, there is…
Professionals Understand Nuance
Professionals understand nuance — regardless of the industry — and that is why they are worth spending resources on. You can do it but can you do it right?
Sales & Marketing is a Hustling Hamster Wheel
Think Before You Hashtag
So many companies and brands seem to use hashtags as if they have heard someone tell them, “Hey! You should use hashtags” without actually knowing why. In this short video I shot from my car, I talk about why you…
Marketing Isn’t About Tools – It’s About Psychology
Marketing tools are simply that — tools. When you overly rely upon automation to replace human connection you will always fail, regardless of how slick the tool is. Marketing is about relationships. Relationships take time. No CRM or auto dialer…