"Just Who Is Bridget?" you ask.
Administrative Manager by Trade, Educator by Degree, Marketer by Instinct
I started my career with office work, earned a teaching degree, but returned to the office where I carved out a career in social media and marketing.
I am the co-host of The Smart Marketing Show with Jason Tucker, a show focused on marketing in WordPress.
On this site, I write about relationship marketing on social media and, of course, share tips, tricks, and tutorials.
Social Media and Content Marketing
I specialize in business to business relationship marketing. Relationship building helps your brand stand out from the crowd of scheduled tweets.
Go to LinkedIn for more.
Bio in Third Person
Bridget Willard is a marketer who brings her background in accounting to help small businesses. She began her career in construction, then worked in franchise development, nonprofits, and tech. She is especially known for the brand building of Riggins Construction, GiveWP, and the Make WordPress Marketing Team.
Bridget has spoken at dozens of conferences and keynoted a few on community, communication, relationships, and, of course, marketing.
When she’s not writing about marketing, she is spending time with her friends, changing her hair, learning languages, or walking in nature.
Say hi to her on Twitter at @youtoocanbeguru and check out her site at bridgetwillard.com.
It is important for businesses to support nonprofits.
"Bridget has been doing excellent work with me consulting for SMB's in the Los Angeles area. We currently work together on both content creation for new websites, as well as social media marketing. All deadlines have been met with time to spare. Every month we see gains in all Social Media platforms she manages for out clients.I highly recommend working with Bridget!"
—ROY SIVAN, ARC, CTRL
"Bridget is extremely knowledgeable in Social Media. She's not afraid to share information, whether it's her own blog postings on how to improve your presence, or other articles she's read. I look to Bridget for advice on how to make my own improvements. I trust her knowledge and she spends a lot of time researching and implementing what she learns in Social Media. Bridget is always open to answer my questions, which you don't find very often. I'd say she's a true leader!"
"Bridget's Twitter coaching is transformational. I used to use Facebook exclusively–avoided Twitter at all cost. After a session with her, I understood exactly how to wrangle Twitter and make it work for my business. It's now a key part of my social media marketing. I am building relationships, growing my online visibility, and even preferring it to Facebook somedays! If you've ever wondered how to get more from your social media presence, reach out to Bridget. She is a wealth of knowledge and practical experience."
"I worked closely with Bridget for about a year while she was at Thought House. Working with franchisees can be particularly challenging because the range of online marketing knowledge is often quite significant. Bridget took her role as a consultant and advisor very seriously and helped to host monthly webinars geared toward our business owners. She is an excellent trainer and communicator without overwhelming."
"Bridget is a pleasure to work with. Since 2016, she and I have co-hosted WPblab, a YouTube channel and audio podcast helping people in the WordPress realm improve marketing efforts for their small businesses. She is the yin to my yang when it comes to marketing. She's "boots on the ground," and I'm more systems management. She works well with other marketers and highly technical folks as well. If you are looking for someone that can interface well with technical people she's your woman."
Past Social Media Management
December 2015 - October 2017
As Director of Marketing, I was heavily involved in both strategy and tactics for our franchise development and nonprofit client base.
High-level brand voice, persona, and strategic goals working directly with the CEO, vendors, and clients to serve our client-side goals.
Long and Short-Form Writing:
This includes writing both long and short form blog posts for content marketing. For client work like success stories and case studies this can also include being on phone interviews documenting the conversation as well as participating in the interview.
Content Load and SEO Optimization:
This includes loading up written content on the site, optimizing the featured image or any other included images or embedded content with alt and description tags, optimizing keyword and meta description for SERPS and social sharing in Yoast SEO meta box, and publishing.
Social Media Management
This work includes creating the strategy, writing content (1 day - 2 weeks ahead of time), scheduling upon client approval, engaging in conversations, building relationships, creating lists, and reporting insights on client calls.
This includes assigning tasks in Asana to third-party contractors for Thought House and WordImpress work including creative and developer tasks.
Riggins Construction & Management, Inc.
March 2009 - November 2015
In addition to designing and maintaining the website, I also wrote all of the content and did the social media management.
- Riggins Construction & Management, Inc.'s Website and Blog - Website was merged with the blog in a WordPress site 4/18/15.
- Seven Things I've Learned Building Our Brand Online
- Presentation April 2014: "Relationships are the ROI"
- Presentation April 2013: "You Are What You Tweet."
- I was interviewed by Deluxe Corporation | 7 Steps for Using Twitter for Business
- Check out Riggins on the following: Twitter, Facebook, LinkedIN, Instagram, Pinterest, Youtube
Kevin Sarno (Jordan Roof LA)
- Twitter (1/15/15 to 4/30/15)
Combined Men's Ministry (January 2003 – October 2011)
Calvary Chapel Seaside
Wilson Barnett, Inc.
- Designed Starter Website (2001 - April 2012)
- Twitter (10/16/2009 - 10/31/13)
- Facebook Page (7/25/11 - 10/31/13)
Jeff Shaffer Plumbing
Anthony Faust & Company
Hard Habit 2 Break (Chicago Tribute Band)