Secretary by Trade, Teacher by Degree, Marketer by Instinct
I started my career with office work, earned a teaching degree, but returned to the office where I carved out a career in social media and marketing.
On this site, I write about relationship marketing on social media and, of course, WordPress.
Bio in Third Person
Bridget Willard is a marketing consultant who brings her teaching and accounting background together to help small businesses. She began her marketing career in construction, then worked in franchise development, nonprofits, and tech. She is especially known for her brand building for Riggins Construction and GiveWP. Bridget co-hosts WPblab with Jason Tucker — a podcast and live YouTube show on the WPwatercooler network.
Besides speaking at WordCamps near and far, Bridget has been managing the social for WordCamp LAX since 2015 and was a organizer for Los Angeles the last two years and Orange County since 2017. Additionally, as part of her volunteer work, Bridget is a Marketing Team Rep for Make WordPress.
When she’s not writing about marketing or social media, she is spending time with her Sully Dog, learning languages on Duolingo, or walking by the ocean.
Say hi to her on Twitter at @youtoocanbeguru and check out her site at bridgetwillard.com.
Need more info?
You can always Google Me.
Why did I start using the term, "guru?"
The label "guru" is overused.
As a term of endearment, however, friends have referred to me as a guru, office goddess, or other some such nonsense.
I earned a BA in Liberal Studies, got my Multiple Subjects Teaching Credential, and after one year my path took another route. That combination of skills has presented opportunities to tutor others and help get accounts started. Go to LinkedIn for more.
Social Media and Content Marketing
I specialize in business to business relationship marketing.
Teaching is the new marketing. People skills are even more important to stand out from the crowd of scheduled tweets.
- @gidgey Started 3/27/2007
- My devotional blog.
- Bridget Willard's Facebook Page for Devotionals and Music
Past Social Media Management:
December 2015 - October 2017
As Director of Marketing, I was heavily involved in both strategy and tactics for our franchise development and nonprofit client base.
High-level brand voice, persona, and strategic goals working directly with the CEO, vendors, and clients to serve our client-side goals.
Long and Short-Form Writing:
This includes writing both long and short form blog posts for content marketing. For client work like success stories and case studies this can also include being on phone interviews documenting the conversation as well as participating in the interview.
Content Load and SEO Optimization:
This includes loading up written content on the site, optimizing the featured image or any other included images or embedded content with alt and description tags, optimizing keyword and meta description for SERPS and social sharing in Yoast SEO meta box, and publishing.
Social Media Management
This work includes creating the strategy, writing content (1 day - 2 weeks ahead of time), scheduling upon client approval, engaging in conversations, building relationships, creating lists, and reporting insights on client calls.
This includes assigning tasks in Asana to third-party contractors for Thought House and WordImpress work including creative and developer tasks.
Riggins Construction & Management, Inc.
March 2009 - November 2015
In addition to designing and maintaining the website, I also wrote all of the content and did the social media management.
- Riggins Construction & Management, Inc.'s Website and Blog - Website was merged with the blog in a WordPress site 4/18/15.
- Seven Things I've Learned Building Our Brand Online
- Presentation April 2014: "Relationships are the ROI"
- Presentation April 2013: "You Are What You Tweet."
- I was interviewed by Deluxe Corporation | 7 Steps for Using Twitter for Business
- Check out Riggins on the following: Twitter, Facebook, LinkedIN, Instagram, Pinterest, Youtube
Kevin Sarno (Jordan Roof LA)
- Twitter (1/15/15 to 4/30/15)
Combined Men's Ministry (January 2003 – October 2011)
Calvary Chapel Seaside
Wilson Barnett, Inc.
- Designed Starter Website (2001 - April 2012)
- Twitter (10/16/2009 - 10/31/13)
- Facebook Page (7/25/11 - 10/31/13)
Jeff Shaffer Plumbing
Anthony Faust & Company
Hard Habit 2 Break (Chicago Tribute Band)