As a content marketer (and dare I say ContentOpps person), I’ve written a variety of articles for international and stateside clients since 2009. The styles and length (300-2,000 words) vary depending on the client’s goals, voice, and scope of work. Often, I’m assigned a byline but I also ghostwrite.
When ghostwriting, I match the writing style with their brand voice, local spelling (Cheers, UK!), and local idioms. If the company doesn’t have brand guidelines regarding their voice and tonality, I read their website and mirror it. The goal is to amplify their purpose and keep visitors coming back. Of course, each article has SEO best practices in mind — with a few of my own intuitive strategies.
You can’t post online if you don’t have blog posts, right? I’ve been fortunate to work with some of the best companies in tech, as well as small businesses. Building brand awareness and education with small businesses in the tech space is my why.
Over the last twenty years, I’ve written for these industries: Automotive, Beauty, Construction and Engineering, eCommerce, Event Planning, Franchise Development, Gaming, Website Hosting, Life Coaching, Magento Plugins, Nonprofits, Real Estate, Social Media, Tech, Travel, Video Marketing, WordPress, an IPv4 Broker, and probably some that I’ve forgotten.
My nonfiction books can be found on Amazon.
Writing Samples from Bridget Willard
- A Big Orange Heart (Formerly WP&UP): Freelancers: It’s Okay to Say No
- Accelevents: Your Event Needs Name Tags – 5 Event Badge Design Rules To Facilitate Community
- Andrews Wharton: Can You Hear Me Now? How Do You Reach Customers Who Need Your Hearing Aids?
- BetterCloud: The Spreadsheet Trap: Why You Need a SaaS Management Tool
- Digsy: Startups Branding Tenant Improvements, Key
- Faith Growth: Launching a Website for Grace Lutheran Church, A Case Study
- Fooman: Zero eCommerce Headaches With Xero and Magento
- GiveWP: Friends who give together — making a difference.
- IPv4 Market Group: IPv4 Addresses Bridging Future
- Media Temple: What’s Trending in WordPress
- Postmatic: Blog Comments for Small Business, Not Just for Bloggers
- Peepso: Give Human-like Support for Your Online Products With a Community
- Pressable: When Your Web Design Client Fails to Deliver Content
- Riggins Construction: Why Does a Contractor’s Proposal Matter?
- Rocket.net: Afraid Of Selling Website Maintenance Care Plans To Your Clients? Your WordPress Agency Adds Value In Just A Few Steps!
- Senior Life FYI: Life-after-death, Surviving the Loss of Your Partner
- Staging Pilot: Billable Work Week Adding 20 Hours a Case Study With Pixel Jar
- Torque Magazine: Creating The Best WordPress Community
- Trip Designs: Traveling to the Netherlands Nijmegen and Bergendal
- WordPress: WordPress Version 4.8 About Page
