Released March 2021

How To Market Your Plugin

A Framework for the Sleep-Deprived Developer

Forward by Adrian Tobey, CEO Groundhogg

If you have the Kindle App and Alexa, she'll read the Kindle Version to you.

Are you looking for tips and tricks on how to market your WordPress Plugin? Maybe you're building a new WordPress slider, contact form, page builder plugin, member plugin, or even a calendar plugin. That's awesome!

There's plenty of space in the WP plugins market for new plugins. Even Chris Lema's blog post about the blue ocean talks about the advantage of the second-mover market. As long as WordPress gains market share, there's plenty of room for new plugins.

So, you know what to build, right? How do you get people to download your WordPress plugin from the directory? What business model is best for your plugin? How do you get people to buy your WordPress plugin?

Plugin marketing is like any digital product marketing; where it's different is in understanding the WordPress community and ecosystem.

With this book, you get a clear plan on how to budget for advertising, maximize your presence at a WordCamp, anchor your pricing, and more!

The top WordPress plugins marketed in the dark.

You don't have to.

"It would have been great to have this book before we launched a couple of years ago! We searched and searched the internet for 'how to's' and didn't really find anything. Just one or two sparse articles. Great idea Bridget! Much needed!" GroundhoggWP

"Relatively short, but very info-dense. Lots of practical tips we'll be putting in place on our own projects soon." Keanan Koppenhaver CTO Alpha Particle

"Good read. Wish something like this would have existed when I started with plugins, 3 1/2 years ago." Cristian Raiber, Goodreads

"Today I read 'How to market your plugin' by Bridget Willard from start to finish. Highly recommended!" Patrick Posner

"This is an excellent book. Why? Because most of the men and women developing plugins are technicians. They build a tool to fit a need. That is an amazing thing! Here is a book for them, by an author who uses the tools, understands the tools, and most importantly, knows how to sell the tools." Warren Laine-Naida, Amazon 

"Love that's its quick & easy read for the busy developer. BUT... don't let that fool you into thinking you're done. What the author shows you is that your work has just begun! The good news is, the book not only tells you what to do, the book offers a guideline on 'how' to do it with step-by-step guidelines on what to do 1st, 2nd, and 3rd. The book is filled with high-value information to help you think about how to position your product, what pricing model options you may have, and most importantly, how to market and promote your WordPress plugin. What I appreciate is that the author takes into account that marketing in today's WordPress economy, is not the same as it was a few years ago." Paul Tobey, Amazon

This is the Book You Didn't Know You Needed

"Awesome idea, our industry needs this book! You’re def the person to write this and make sure it’s full of goodies." Vito Peleg

How Do I Sell My WordPress Plugin?

This is the premise of this book. It’s a culmination of my experience as a content marketer since 2009 and work in the WordPress ecosystem since 2015. 

This book will help you market while you're building your plugin instead of treating marketing as a last resort.

Topics Include:


  • Do you want more downloads?
  • How many websites do you want to maintain?
  • Should you hire a marketer?
  • Does your product have a blog?
  • What about a lifetime license?
  • What will be your business model?
  • What content marketing strategy should you adopt?

You mastered programming; you can learn marketing!

Programming is about computer behavior. Marketing is about human behavior. Fortunately for us, both are fairly predictable. 

"Highly recommended. Does some great marketing for Hapity and enthusiastic too."

Chris Eglinton

Chris Eglington

"How to Market Your Plugin" includes actionable documents like a sample marketing brief and a three-year plan.

Bridget is known for marketing such products as Pressable, GiveWP, StagingPilot, Hapity, Postmatic, MediaRon LLC, Ninja Forms, Vendor Fuel, PressHero, Design Frame Solutions, Ginger Soul Plugins, Amplify Plugins, Cipher Development, codemiq, Codebrain Media, Press Captain, Big Orange Heart, as well as leading the Make WordPress Marketing Team for two years. 

Photo of Bridget Willard