Marketing Strategy and Execution for B2B SaaS
Good marketing starts with understanding why your customers care.
I work with founders and marketing teams to translate product knowledge, customer problems, and business goals into messaging regular people understand—and then help distribute those messages through X, content, and other channels.
You can hire me for strategy, execution, or both.
Marketing Consults & Training
Marketing Consultation: $125/hour
- Let’s talk through your SaaS product and objectives during an unrecorded Zoom conversation.
- Be ready for the hard questions.
- Prepaid for one hour or any portion thereof.
- Book Now!
Marketing Strategy Coaching: $450/month
- Our in-depth, unrecorded Zoom conversation gives you access to my brain.
- Added accountability means you’ll get your marketing tasks done and have a trusted person to talk through your findings.
- Be ready for the hard questions. Going easy doesn’t help anyone.
- Prepaid for four (4) one-hour sessions.
My Commitment to You
When you hire me, you’re hiring a marketing partner—not renting a pair of hands.
I learn your product, customers, goals, and market. That context informs the strategy, messaging, content, and social media work I do for you. When you hire me you get me and my writing parter Warren Laine-Naida.
My terms are simple: prepaid for full or partial months — no refunds.
I don’t require long-term contracts. Why? Agile marketing allows you to pivot next month if you choose. Month on month off? Fine. Scale up? Fine. Scale down? Fine. It’s your business. You choose.
Transparent Pricing = No B.S.
I publish my pricing because marketing agencies have bamboozled companies for years. Slick salespeople promise the world in 6 days — with a day off to rest. Marketing costs money and takes time.
If you have the budget (15% of revenue) and the patience (Branding/SEO takes quarters not weeks), then we’ll probably be a great fit.
I have no problem telling you what works and what doesn’t.
As a SaaS Founder, you have enough on your plate.
Why not outsource your distribution to someone you can trust with your brand, not just with your Buffer account?
You can hire me for strategy, execution, or both.
Your SaaS product deserves a marketing consultant who doesn’t just push buttons. You deserve someone who creates the product marketing strategy from your business goals and gives you insight into content marketing, pricing, and UX.
You could do it yourself but you have better things to do — like demo calls and iterating your products.
X Platform (Twitter) Plans
Twitter (X) is the platform where you as a SaaS Founder gain access to my marketing brain. X management is boots on the ground. We use X for BizDev, Relationship Building, Customer Service, Product Insight, and Positioning (of course).
1
Twitter Pro
- Ideal for businesses that want to grow! You’re publishing articles 1-4 times a week!
- 3 posts per business day, including 1 directly linking to your website
- You approve Tweets from spreadsheets twice a month.
- Engagement, Replies, & List-Building
- Follower & Following Maintenance
- Monthly Reporting & Relevant Insights
- Includes one client meeting per month.
- Prepaid. Full or partial months. No Refunds
- Not subject to promotional discounts.
2
Twitter Basic
- BEST VALUE!
- Ideal for businesses that publish articles 1-4 times a month.
- 1 post per business day. Every third tweet sends people to your website.
- You approve Tweets from spreadsheets twice a month.
- List Maintenance
- Follower & Following Maintenance
- Includes one client meeting per month.
- Prepaid. Full or partial months. No Refunds
- Not Subject to Promotional Discounts
3
Twitter Lite
- Ideal for new businesses (or new Twitter accounts) who want to start publishing but aren’t ready yet.
- Comparable plan not offered at other agencies.
- Priced low to help you grow.
- Average 15 Posts/Month
- List Maintenance
- Follower & Following Maintenance
- Relevant Insights & Reporting.
- Client meetings not included. (Billed at $125 ea)
- Prepaid. Full or partial months. No Refunds
- Not subject to promotional discounts.
Articles for SaaS Product Sales
If your blog only has product and feature updates, then you’re missing a lot of the translation work that answers the questions your customers will have. Including:
“But why?“
Too many product-based blog posts talk about features without explaining why they matter to their customer base.
“You can now work with our MCP server!”
Great. Why? What’s it going to do for me?
Paired with X management, I will build an editorial calendar that:
- addresses sales objections
- answers customer concerns
- makes your product relevant to your ideal client base
- creates a call to action that gets you more demos/subscriptions.
Want to see random writing samples?
Read more on my writing process and writing team.
Short-Form
Best for frequent publishing.
- Custom 300-500 word post for your website from your headline or topic.
- Written with organic SEO in mind and includes external links. Sharable on social media.
- Recommended 1200 x 628 Featured Image Not Included
- Prepaid; No Refunds.
- Delivery: Google Doc
- Bundling Discount May Apply with Monthly Twitter Plans.
Medium Form
Best for pillar content.
- Custom 1200-1500 word post for your website from your headline or topic.
- Written with organic SEO in mind and includes external links. Sharable on social media.
- Includes one round of revisions.
- Recommended 1200 x 628 Featured Image Not Included.
- Prepaid; No Refunds.
- Delivery: Google Doc
- Bundling Discount May Apply with Monthly Twitter Plans.
Long-Form
Best for pillar content, & lead magnets.
- Custom 2000-2500 word post for your website from your headline or topic.
- Written with organic SEO in mind and includes external links. Sharable on social media.
- Includes one round of revisions.
- Recommended 1200 x 628 Featured Image Not Included.
- Prepaid; No Refunds.
- Delivery: Google Doc
- Bundling Discount May Apply with Monthly Twitter Plans.
Marketing thinking—with execution available.
I help SaaS companies communicate clearly, build trust, and grow through strategic content marketing.
Author of “How To Market Your Plugin,” “The Definitive Guide to Twitter Marketing,” and “Keys to Being Social,” I’m known for marketing SaaS and WordPress products and distinct opinions on marketing that actually works. Speaker & podcast guest.
My writing partner Warren Laine-Naida and I wrote and published “The Only Online Marketing Book You Need for Your Small Business,” “The Only Online Marketing Book You Need for Your Nonprofit,” “The Online Online Marketing Book You Need for Your School.,” and “The Only Social Media Book You Need.“
Let’s Get Started!
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