@TheFabulousOne on Twitter

When I saw this post on Amy’s profile, I had to ask permission to cross-post it here.  Often we just need to hear the fundamentals of social media to reinforce what is true.

I’m not an expert. I’m an enthusiast when it comes to Social Media and Facebook. For my personal brand, I prefer Twitter, but that’s another post altogether.

Nothing frustrates me more than getting a friend request from a business, group, band, restaurant…whatever. Why?

Because it is wrong.

I realize nobody reads Terms of Service when they sign up for ANYTHING. I only do about 50% of the time I sign up for something. But, if you are any of the above mentioned, you are violating those terms by making a regular account (where you have to add friends) and, basically, doing it wrong. Not only that, but you’re limiting yourself.

  1. A regular account can only have 5000 friends. If you have a business (or band, etc.), do you want to have LESS THAN 5000 customers/fans??? What business wants to put a limit on that?
  2. A fanpage (the RIGHT way) allows people to “like” you and they don’t need a friend request or to add you as a friend. Don’t you want people to see what you do right away? Aren’t you trying to make it in this world? If people have to wait for a friend request to be granted, they’re going to lose interest and go ELSEWHERE. Straight to your COMPETITION.
  3. You can have multiple people as admins, meaning more than one person (a trusted person, mind you), can update the profile and respond to posts. You can add/remove them SUPER easily.
  4. Fanpages don’t annoy me. That’s safe for everyone on the planet.

I’m not the best at what I do. I can’t even claim to be an expert, or a guru, or even a goddess. What I can say is my life is social media. It’s my paycheck, my personal brand, and what the majority of my day is spent on.  I know what’s wrong and I know what’s right.

Do what I say. Oh, and don’t send me a friend request from a business. Or a band. or a bar. Or a restaurant.

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5 Comments

  1. Power Strategies on August 15, 2011 at 6:32 am

    I agree with you, that for a business, you need to have a fan page, not a regular page, with friend request, There are a lot of companies in my town, that own a regular person page and have like the maximum 5000 friends. It’s pathetic, best regards !

  2. Sonji Johnson on March 13, 2012 at 12:50 pm

    Nice pic Amy!

  3. Wild Inspire on March 25, 2012 at 1:04 pm

    The other thing to consider for a business as well is the search engine indexing! Your personal profile (limited to 5,000) is NOT indexed in the search engines, whereas your Fan Page (unlimited Likes) IS INDEXED for search results. In fact, you don’t even need a Facebook account to be able to read the content on a page. The account is only necessary to “like” and then engage on the page.

    Love the title of this blog post. Great job, Bridget and Amy!

    • Bridget Willard on March 25, 2012 at 3:34 pm

      That is an even more compelling reason. Thanks for stopping by, Wild Inspire.

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