What Does Social Media Engagement Look Like?

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Updated 2/21/22 Everyone talks about social media engagement. But what is it? How do you do it? What does engagement on social media really look like? Short answer: it’s a conversation — a back and forth of exchanges. Someone has to start the conversation. Someone has to keep it going. Firstly, you should respond to…

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Organic Social: Are you investing in your soil?

Organic material needs the right conditions to grow. Your crops need the right soil. That’s an investment. So, how are you investing in your soil online? Are you doing the work to be successful at organic social? This is a spinoff of my recent GuruMinute video. Chef’s Table — A Netflix Documentary I was inspired by Chef’s…

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Curate Content by Curating People

How do you curate content to share online? You do it by curating people. Be a people broker. Is your Twitter feed worth reading by you? Would you like your own Facebook Page? Let me tell you a story. Let’s go back to the summer of 2004 when my sister and her friends came to visit…

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