Keys To Being Social: Respond


This post may be a bit controversial. If you do decide to burn my effigy, do it responsibly with a Fire Department truck on standby like Mythbusters.

Part of being a social person on social media is responding. [Crowd gasps, gathers stones.]

I know. This is crazy talk. Allow me to digress.

But first, let’s talk about manners.

I believe in responding with my whole heart. It ties into the Golden Rule (aka: basic manners).

When I’m teaching this, I usually ask,

“Would you do [insert online behavior here] in real life?”

Maybe you would.

If you fall under that category, then a refresher in universally accepted manners is in store for you.

Good manners are not about doing everything perfectly right, they are about being thoughtful and using common sense, about choosing civility over rudeness.” Jill Evans Kryston

Manners are Respect

We often say social media is about building relationships. How is that done?

It’s certainly not Sea Monkeys and it doesn’t mean that you have to go on vacation with your newest follower either. People seem to respond to me with extremes, so I wanted to clear that up.

But we can break it down to a demonstration of mutual respect. Ignoring someone does not show respect.

Manners take Time

“You had to spend time with [brands] to get to know them as people.” Ted Rubin with Bryan Kramer 

People often say, “That’s not scalable.” I think this is an excuse. When I see responses from Ted Rubin or Gary Vaynerchuk (though rarely, but it does happen), then you have time. Do you have 250,000 followers or over a million? Most likely, the people in my audience have under 5,000. You have time. Seriously.

Exhibit A:

Read more Keys To Being Social: Respond

Keys to Being Social: Humanity

“Open the pod bay doors, Hal.” Dave

“I’m sorry Dave, I’m afraid I can’t do that.” Hal

This iconic scene from 2001: A Space Odyssey resonates with us. Why?

The truth is we are consciously or subconsciously both in love with and afraid of technology. Will it someday overtake us? Has it ruined our relationships?

We’re the revolutionaries – the defenders of our culture. How so? It’s up to each and every one of us to retain, protect, and demonstrate our humanity in this digital age.

At what point does automation deprive us of the natural, spontaneous, if not serendipitous, moments of human connection?

Internet Paper Dolls:

As a kid I had the Holly Hobbie paper doll and I loved it. She had the cutest paper doll clothes. But she was more limited than a Barbie. You couldn’t brush or style her hair, only fold over a paper hat. And for sure Holly Hobbie couldn’t go with you to the beach.

When your social posts revolve around one topic, you are two-dimensional, like a paper doll. Read more Keys to Being Social: Humanity

Keys to Being Social: Focus

So you have tons of ideas and you’re scattered here and there and oh look a butterfly.

We get it. I get it. Heck. I have three personal blogs for this reason.

Even if you look at the micro, you must focus at least on a topic. This blog is about social media, tactics and strategy, not about photography or business planning.

When it comes to curating an audience around your content, it’s helpful if you focus.

  • What is your passion? Focus on that.
  • What is your best source of knowledge? Hone in on it.

“Easy to say, hard to do.”

Okay, maybe you’re right. I started to worry that this blog had run its course, quite literally. Then I wrote a post, “Keys to Being Social: Reciprocation.” The fact that it sounded like a series, sort of kicked me in gear. I wrote out some titles and have been “filling out the series,” so to speak, since.

Pick a theme: stick with it for 3-10 posts, more even, to help you stay focused in your content. Want a real example? Check out how many posts Carol Stephen wrote referencing clowns. Genius.

Read more Keys to Being Social: Focus

Keys to Being Social: Generosity

“It does not do to leave a live dragon out of your calculations, if you live near him.” J. R. R. Tolkien

Have you encountered a generous person online? They’re the ones who make you feel special, though they follow thousands or tens of thousands of people. How do they do it?

Often it’s more useful to define concepts by their opposites. Being selfish or stingy is regarded as anti-social behavior both online and off. Yet, this creature manifests itself brazenly on social media all of the time. It’s your inner me-me-me dragon.

It’s possible you haven’t intended to hold back but realize you’re not getting very much engagement. Is it because you post and go?

If I’ve said it once, I’ve said it a hundred times:

If you want to have friends, you have to be a friend.

“…if you get on Twitter and you present yourself as a business with a reputation for helping others, guess what, the law of reciprocity is going to come back and help you at some point.”

Darren Slaughter, “Ten Ways Contractors Should Be Using but Aren’t

Tame the Stingy Dragon – Be a Generous Guru

Here are some ways to tame your inner dragon. Read more Keys to Being Social: Generosity