Posts Tagged ‘Social media’
What Does Social Media Engagement Look Like?
Updated 2/21/22 Everyone talks about social media engagement. But what is it? How do you do it? What does engagement on social media really look like? Short answer: it’s a conversation — a back and forth of exchanges. Someone has to start the conversation. Someone has to keep it going. Firstly, you should respond to…
Read MoreLeads from Social: Affinity, Discovery, and Validation
Getting leads from social media activity is always the barrier — mentally — for people to accept social media marketing as a legitimate part of their marketing tool belt. Twitter, my favorite of the social media networks, allows you to do so much of your marketing ask: brand awareness, customer engagement, customer service, promotion, discovery and…
Read MoreSocial Media Matters Because Successful Business Relationships are Built Upon Small Talk
Updated 1/8/23 The use case for social media to develop business relationships gets a bad rap. Social platforms have the reputation of being where people tweet that they’re going to the bathroom, take selfies in their car, photograph their chicken salad sandwich, and test out the newest dance craze. These posts are viewed as irrelevant…
Read MoreOrganic Social: Are you investing in your soil?
Organic material needs the right conditions to grow. Your crops need the right soil. That’s an investment. So, how are you investing in your soil online? Are you doing the work to be successful at organic social? This is a spinoff of my recent GuruMinute video. Chef’s Table — A Netflix Documentary I was inspired by Chef’s…
Read MoreCurate Content by Curating People
How do you curate content to share online? You do it by curating people. Be a people broker. Is your Twitter feed worth reading by you? Would you like your own Facebook Page? Let me tell you a story. Let’s go back to the summer of 2004 when my sister and her friends came to visit…
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