Author: Bridget Willard

  • How Do You Manage Client Work?

    As a freelancer, how do you manage client work? When you are a freelancer, you often have to assimilate into your client’s pre-existing systems. It can be nerve-wracking.

    One client uses Asana, another communicates with What’s App. Three of your clients use Slack but one prefers email. Do you create your own Trello board and spend a bunch of time managing the systems you are forced to use?

    I used to be a secretary.

    The good thing, for me, is that I spent 30 years being a secretary. Though you essentially have a choice in your systems and processes, after a while it becomes subconscious. You get used to being interrupted. Resorting priorities is the norm.

    It’s like being a chef or working in a kitchen. Orders come in. You have prep work. But you’ll never know if two parties of 12 decide to come in at the same time. Unless, of course, reservations are required.

    Option 1: Set up Your Own Systems

    I’m sure some companies do this. I don’t personally know any self-employed freelancers who do this though. It could be good for your own workflow. The risk is that it may discourage onboarding from new or existing clients.

    I wouldn’t recommend using your own time organizing a new Trello board, for example, but if you use some automation or a virtual assistant, it may be worth it.

    Option 2: Assimilate

    You can log into to your each of your clients’ systems and processes. This is kind of a pain because you have to remember which clients have which systems. You may have to use their system regardless. In that case, acceptance is key.

    On the flipside, you can manage client expectations by making boundaries clear.

    “It’s your responsibility to tell your clients how and when they can get hold of you and this includes the times you won’t be available.” The WP Buffs

    Option 3: Hybrid System

    Set up a routine. Make a list of clients. Systematically go through them at the required intervals. Take notes in a physical book. This is how I manage my clients.

    Since I have packages, I know what kind of work I need to do for each client. For example, Twitter Pro, Twitter Basic, and LinkedIn Basic clients get a spreadsheet twice a month with content for them to approve. After approval, I schedule those 15 days.

    Making a simple Google Sheet helps me remember quickly which clients are on those packages. This helps for those who have other services like coaching calls or blogging.

    It’s your choice.

    You’re a freelancer for a reason. You have the freedom to make a lot of choices. Build in time to work on your own business. Save time wherever you can. Creating some kind of system will help you remember to bill on time, do the work ahead of time, and gain peace of mind.

  • What Does Social Media Engagement Look Like?

    Updated 2/21/22

    Everyone talks about social media engagement. But what is it? How do you do it? What does engagement on social media really look like? Short answer: it’s a conversation — a back and forth of exchanges. Someone has to start the conversation. Someone has to keep it going.

    Firstly, you should respond to your audience: whether it is a tweet, Instagram post, or comment on one of your blog posts. By the way, comments are great for SEO.

    But engagement is more than just responding. As a brand, that is building your awareness and audience, you will want to go out of your way to engage. Think of it as outreach.

    What is Social Media Engagement?

    Merriam-Webster states that engagement is the state of being engaging, “tending to draw favorable attention or interest.

    Drawing attention to your brand by being polite and interesting is the way to engage on social media.

    What about short comments?

    Are short comments less valuable? In a word: no.

    It’s a conversation. Sometimes you say hi to someone in the grocery store or in the coffee room at work or while you’re at the neighborhood bar. The engagement isn’t less important; it’s just brief.

    Conversations are valuable regardless of the length. I’ve talked about the value of small talk before. Often small talk is a way to build trust before talking about deeper things.

    Social Media Engagement: Be Interested

    If you want people interested in you, show interest in them.

    Whatever you choose to do, I recommend spending five minutes a day finding posts you can reply to. Set a timer if it helps you. Do it in the morning or after lunch. I enjoy scrolling Twitter while I am drinking my coffee in the morning.

    Here are some recent examples of people who reply often.

    https://twitter.com/ryankienstra/status/1126263102784163840

    Engagement is up to you.

    Think about engagement as outreach. It’s allowing people to know that you are relevant. It’s keeping your brand top of mind. For businesses, engagement shows you’re still open for business.

    In most lines of work, referrals are our bread and butter. Why wouldn’t you want to build relationships on social media? It’s not different than in “real life.” We work in digital; we live in digital. Let’s succeed in digital.

  • Top Tips for Staffing A Sponsor Table at WordCamp

    Top Tips for Staffing A Sponsor Table at WordCamp

    Staffing a sponsor table at a WordCamp can be overwhelming for those new to the scene. Here are some of the tips I learned along the way.

    Staffing Your Table: Prepare Before WordCamp

    One to two weeks ahead, look at the attendees page to get an idea of who will be there. Follow the hashtag on Twitter and reply to people who are excited about the camp.

    Some things you can say are:

    • See you there.
    • Do you have any tips for this city?
    • What session are you looking forward to?

    Staffing Your Table: Tips During WordCamp

    • Arrive early. Usually tables are first come, first served.
    • Put out your swag in a way that is visually appealing.
    • You probably don’t need to save too much swag for day 2. There’s a 50-25% drop off in attendance.
    • Tweet out a selfie saying you are there and asking people to say hi. Use the WordCamp hashtag, not their Twitter handle. Remember, if you start a tweet with an @ handle, it is considered a reply. You want to avoid that. Use a period first to trick Twitter.

    • Stand up. People won’t talk to you if you’re sitting down. This is especially true if you are looking at your phone/computer.
    • If you need a break, go into a session and tweet from there. Learn. Take notes. Absorb. You should be able to learn at least one thing.
    • If one of your teammates is speaking, definitely support them.

      • Smile. It’s hard. I know. But it helps.
      • Ask people questions. Don’t ask about your service or product (yet). This gets people talking. Get insight from your audience.
        • How do you use WordPress?
        • What has been your favorite session so far?
        • What did you get for lunch?
      • Tweet selfies with your booth attendees. If someone won a prize, definitely tweet that, too.
      • Take notes. It’s fine if it’s just bullets. Your supervisor may ask you for insights from the camp. This makes it much easier to remember things.

      What are your tips?

      We are all always learning. I’d love to see what your tips are for staffing a successful sponsor booth at a WordCamp. Leave it in the comments below.

  • Business Lessons From Kickboxing

    Learning a new hobby, sport, or skill allows us to see our lives and businesses in perspective. In kickboxing you have an external and internal opponent. There is just one person across from you. And yourself. So, as I refer to “your opponent” in this analogy, it may be outside peers, your client, but may often be yourself. That’s for you to decide.

    So, after four weeks of kickboxing lessons, here are some things I’ve learned that also apply to business.

    You never know until you try.

    It had been suggested to me (several times) that I find a hobby. So, I decided to reach out to a friend who coaches at a local MMA gym. So I hired Jake Vivanco from Fight Strong MMA in San Clemente to be my coach. I get to support him and my local economy. Win-Win, right?

    In business you never know until you try. When the opportunity presented itself, I decided to go for it. The worst that could happen is I fail. But it wouldn’t be because I didn’t try.

    It turns out I’m pretty good at kickboxing and business.

    https://www.instagram.com/p/BwYDeEahRTG/

    Having a coach helps.

    It’s really easy to take a kickboxing class. Group classes are cheaper and often part of the gym that you might belong to. I didn’t belong to a gym and wasn’t willing to start that expense without completing my fact finding. So, for me, having a personal coach was the right way to go. It keeps me accountable. I am more reluctant to cancel. He corrects me appropriately.

    In business, we often start from nowhere and fly by the seat of our collective pants. With that said, there are moments  when we need a corrective nudge here or there. If you don’t have the finances for a coach, then at least form your own peer group. Don’t keep only the “yes men” around. My favorite “non yes man” in my peer group is Robert Nissenbaum. It comes down to self-awareness. If you’re not self-driven, a coach may provide that accountability you need.

    Form is more important than speed.

    Kickboxing is great for a cardio workout. But one thing I have learned over the last four lessons is that speed isn’t important — form is. It’s okay to go slow to be able to work on the sequencing and footwork. It’s okay to go slow to ensure you are shifting your weight properly.

    In business, it’s better to have your form (systems, processes, niche) before you start ramping up and scaling your business. Test the waters. Futz with your pricing. Get your customers in the your system and your cash flow, flowing. Then start thinking about being fast.

    No matter what, keep your stance.

    Regardless of your offensive (or defensive) move and its success (or failure), always return to your stance. As you move around the ring, keep your stance. As you move forward or backward, keep your stance. If you don’t, you are at risk at being unbalanced, tripping yourself, or even being taken down by your opponent. Staying strong in your stance will cause your opponent to work harder.

    In business, keep your core grounded. Don’t leave that purpose. Don’t leave your why. Lots of outside forces will try to influence your direction and distract you with a jab or two — maybe even a body kick. Keep grounded. Keep centered. Balance matters. Achieving this balance depends on you as a person. For me, I need to exercise, keep learning things, and rest my brain. My body needs rest and my mind needs time to think. That’s when my big breakthroughs come.

    Take productive breaks.

    Between our two minute rounds, Coach has us do 30 seconds of rest. Well, it’s not really rest. It’s 30 seconds of squats or 30 seconds of abs or a 30 second plank. We keep moving. The activity has changed but the momentum is sustained. Now, this is only one hour, once a week, but the lesson is clear. While you are working, work.

    In business, it’s easy to be swayed by our own exhaustion or laziness. Batch your work. Then do something else in your business. Block out your time. When you’re working, work. Be productive.

    Preparation is key.

    The first week of kickboxing, I borrowed my coach’s gloves but didn’t wrap my hands. Boy howdy! Was that ever a mistake. Week 2 I had my own gloves and wraps and I was ready. Learning to prepare and taking it seriously prevents long-term and short-term damage and injury.

    In business, the preparation can be in the form of a contract, invoice terms, or even your accounting system or business type. Whatever you need to do to protect yourself, do it. It takes time to wrap your hands and isn’t as fun as punching a bag, but you’ll regret not doing it.

    The hurt feels good.

    Kickboxing isn’t as glamorous as it seems. Well, it’s not glamorous at all. I never knew one hour could hurt me so much. But after my first lesson, I had so many endorphins in my brain. I knew that when I walked and my quads were sore, it’s because I could do squats and I did so many, I’m hurting.

    In business, there are ups and downs. It’s work. Sometimes, work hurts. Growing pains hurt. Progress is slow but the pain shows us progress. This is the most difficult lesson that I’m currently learning. I am far from mastery at this.

    Don’t overthink your move.

    This is the most difficult for me today. I keep trying to imagine my body in space doing the punch Coach just showed me. But when he has me do it just a bit faster, my form improves. So, for me, overthinking is a bad thing. It keeps me from doing anything. That’s never a good thing in the ring.

    In business, it’s so easy to analyze and then analyze your analysis. You’re stopped. In business, if you’re not going forward, you’re sliding backward. It’s not good. Being decisive is important. Learning to trust your intuition and instinct during times where you are forced to pivot will make you stronger.

    Keep your chin down and your face protected.

    In boxing, our face is the most important thing to protect. Hands up and chin down. This is contrary to most advice with business.

    “Keep your chin up. Things will get better.” They may tel us. But we still need to have protective measures in place. Saving face is an important part of protecting our brand and not allowing our most sensitive organ (our brain) to become vulnerable to outside sources.

    Never turn around in the ring.

    Last week while I was in the ring with my coach practicing with pads, I was so tired, I turned around. “Never turn around,” Coach said. The round isn’t over until the bell rings. If I turn around, I’m making myself an easy target for my opponent. Don’t stop until the round is over.

    We get tired in business, too. We want to give up. We just want a break. Turning around is a bad thing. In kickboxing, we move around, following our opponent; in client work we often follow the movements of our clients. It’s important to not be so tired that we give up.

    Never turn around. Keep going. Protect. Prepare. Stay balanced. In and out of the ring.

  • Schedule Time to Write and Publish Your Blog Posts

    Who has time to write blog posts for your already-busy business? You do have time. If you don’t, then you should outsource but that’s another blog post. That said, scheduling your time is a good way to ensure it gets done.

    You have a business. It has a website. You know you need to publish articles for your blog but you don’t. Why? Usually, it is because of a lack of time management or reluctance to delegate or outsource. Let’s talk about the former.

    Bonus: Video on Time Blocking

    Your Business Matters: Set Aside Time

    You make time for your clients. Why? Because they bring in money. Why don’t you make time for your own marketing?

    I was just on the phone with a client who confessed he needs to blog more often. (I know “blog” is a part of a website, but we use it as a verb, so excuse the colloquialism.) I simply told him to block out two hours every week. Write until the time is up and publish or not. Then next week, go back to those drafts and keep writing.

    Not everything needs to be 1200 words. It’s not a college thesis. We’re trying to help your customers with their common questions, give them reasons to value your work, and remind people that you’re still in business.

    How do you prioritize publishing for your business?

    Well, it’s as easy as everything else: make an appointment. We block out time for clients, why not for our own businesses?

    And as I said it to him, I realized that Friday afternoons are a perfect time for me to do the same.

    What did I do? I immediately made a weekly event in my Google Calendar to publish on my own site.

    Where do I get blogging ideas?

    You have ideas. Everyone does. No one knows your business better than you do. If you need blogging prompts, you can buy my eBook, “If You Don’t Mind Your Business, Who Will?” or download my free WordPress Plugin called Launch With Words.

    What do you find yourself repeating the most? Most of the time good ideas come from client questions and pain points. The issue is recording your ideas and then following up. Ideas without execution are useless.

    There are a couple of ways to go about this. One is to make a braindump file where you write ideas. This can be a paper notebook or a Google Doc. I have a blog draft folder in my Google Drive. When I feel like I have no ideas, they’re all waiting for me there.

    If you’re a project management type person, you could also make a board on Trello or Asana.

    When are you going to start?

    My favorite Chinese proverb says this:

    “The best time to plant a tree is twenty years ago. The second best time is now.”

    Why wait. Make an appointment. Start writing. And treat your business with the priority it deserves.

    to help get your blog and social coordinated.