7 Selfie Tips That Will Help Your Brand

Are you reluctant to take selfies? Maybe you hate how you look. We all do. But your mobile device has a great camera. You can do this!

I started taking selfies as a proof of life, way to celebrate spending time with my friends, and my health; also, my mom likes them.

We need photos for every network there is from Facebook to LinkedIn, Instagram, Twitter, and TikTok. It’s an endless list.

It’s not always convenient to have professional headshot taken or even for a second person to photograph you. And so, the ultimate DIY for the social media enthusiast is the self portrait, forever now known as the “selfie.”

I’m also a stickler for changing your profile photo / avatar when you make significant changes to your look (hair length, style, color, glasses, etc.)  You do want people to recognize you, right?

Frankly, sometimes you just feel good and that’s the best time to take one.

Seven Selfie Tips to Level It Up

1. Take Your Photo Outside

This is even better if you can find a plant, tree, or beautiful outdoor location (beach, park, etc). Early mornings and late afternoons seem to lend the best light.

The neighbor’s green fence was the latest background for my October 2014 LinkedIn, Twitter, and Gravatar avi. People responded well to it.

2. Look at the Camera

Actually look into the camera on your phone, not the screen. (Yes, that tiny dot.) This is the hardest thing to get used to.

Looking into the camera is looking at your viewer. That fosters connection. After all, it’s all about connecting with your audience whether it’s words or photos.

3. Smile

Seriously, unless you’re trying out for Top Model or something, we’re tired of the apathetic looks.

As people, we are wired to mirror expressions. When we see a photo of you smiling, we smile. When we smile, we feel good. That evokes an emotional, subconscious response. That usually translates into positive comments and likes.

A friend taught me years ago that if you tilt your head to the side and open your mouth, you look like you’re having fun. She’s right.

Otherwise, think of something that makes you really happy, wait a moment, and then click. Laughing helps, too. My ultimate tip is to close your eyes, think of a secret, open your eyes, and snap.

I told the guys at Bluehost this and the following tweet with photo was the result.

4. Ditch the Seatbelt

I know it feels less conspicuous in the “privacy” of your car’s interior, but it looks bad.

5. Have Fun

If you’re trying to convey a certain emotion like sadness, doubt, confusion, or anger, a selfie can do the trick.

Be creative. Use props if you like. Try a profile, upshot, or downshot. See what you like.

But, if you’re using this photo for a professional site, be aware that it’s a headshot, showing your face. (Enough said.)

6. Use Tools

Almost every smart phone has tools in their camera. These include enhance buttons, filters, and other swanky things. Sometimes it’s easy to put your photo into Instagram, use one of their filters, and then you already have a square avatar.

If you want to invest in a tripod and phone adaptor, do that. Most phone cameras have timers, too.

7. Practice Taking Selfies

Everything gets better with practice. People really won’t give you a hard time, I promise. But if they do, are they really people you want to be around?

Am I a professional photographer? No. But these are some things I’ve learned along the way.

About Bridget Willard

Observing human behavior and predicting it is what makes the way I approach content management different. I mirror your voice in my social media management. I analyze your dreams when I consult. I think deeply and respond appropriately. I have time to work on your business. Do you?

13 Comments

  1. Allen C. Buchanan on January 5, 2015 at 12:47 pm

    Make sure that you have a palatial studio…Happy new year!

    • Bridget Willard on January 5, 2015 at 12:48 pm

      You are the exception to the seatbelt tip! Love your video series! Buckle Up!

    • Maria on January 8, 2015 at 9:12 am

      As always, good advice and so cute your videos, you, the Queen of Selfies.
      Thank you, Bridget!

  2. Allen C. Buchanan on January 5, 2015 at 12:48 pm

    “I know it feels less conspicuous in the “privacy” of your car’s interior, but it looks bad.” 🙁

    • Bridget Willard on January 5, 2015 at 2:25 pm

      You shoot your video in your car which goes with the “Tuesday Traffic Tip” theme. Totally different. You don’t take photos in your car. Silly.

  3. Patricia on January 5, 2015 at 2:30 pm

    Thank you for all the tips especially looking at the camera (little dot). My recent update was the first in many, many years. Long overdue. I guess it wasn’t so scary. LOL

    • Bridget Willard on January 5, 2015 at 2:31 pm

      And it is a lovely photo, too.
      As a pro photographer, do you have any tips for us?

      • Patricia on January 5, 2015 at 3:25 pm

        You gave great recommendations so I’ll talk lighting. Lighting (natural) I feel makes the best shots. Definitely in early morning or as the sun is just setting. Overhead sun isn’t your friend but cloudy, overcast days can be your friend. Take multiple shots to have a choice. One may look good on the camera but maybe a look on the laptop/desktop later will show some flaws. Feeling so uncomfortable doing them I would say it takes time to overcome and may show so practice is a great recommendation.

  4. sandyconnolly on February 5, 2015 at 2:53 pm

    One of these days I’m going to master the selfie and your tips will be there with me!!

  5. Justine on September 9, 2016 at 3:28 pm

    Good advice! It’s taken some time but I think I am getting there with the selfie! Check out this blog post I wrote about the selfie project http://luckydogconsulting.com/the-power-of-the-selfie/

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