It takes more than tights to be a social media hero.

Chatting with a friend recently, I said, “Well, it takes more than tights to be a super hero.”

We both realized, I needed to make this a blog.

You can’t just install Twitter on your iPhone and think you’re an expert. Expertise comes from a whole world of experience. Experience takes time. I realized this after meeting a lot of people whose pay grade is much higher than mine. A WordPress Nerd is not a SEO Nerd is not a Twitter Nerd. I am a Twitter Nerd. But I digress.

What does a superhero need besides a pair of tights?

Superheroes have a mission, a recognizable costume, a song or motto, a sidekick, and superpowers or gadgets.

You need a mission.

What is the point of being online? Are you here for revenge or to save lives? Batman or Superman? Your overall mission on social media will determine your tactics.

Though I don’t necessarily believe you need to write down everything you do and measure it to death, you should have an overall goal. Is it recognition or building a community? Is the end game selling widgets? Do you want to meet people and build friendships?

You need a costume.

I once joked that I was wearing so much spandex under a dress, I should be a superhero. Essentially, the superhero’s costume is his persona. It’s his branding.

The “bat signal” was “just an outline” used on a spotlight. Boy was that ever branding. And the police force in Gotham were thankful for his help. We need a recognizable logo or image. No matter where they saw Superman in the sky, they recognized him. Superman was never mistaken for Ronald McDonald.

You need a song or motto.

“It’s a bird, it’s a plane…” may be how people described Superman, but Spiderman had the best song of the few superheroes I’m aware of. Well, Mighty Mouse is a close second. I did write my own jingle, but that’s maybe over the top.

When you meet people, the’ll want your “ten second elevator pitch.” You need a tag line. Mine is: “I’m not an expert, just opinionated.”

You need a sidekick.

Does a superhero need help? Of course. It’s okay to get help. In fact, many superheroes had mentors. Superman, of course, didn’t need anyone – except Lois. Batman had his lair, gadgets, and, of course, Robin.

Sometimes you need a blogging buddy to help keep you accountable. In other cases you can partner with someone whose strength is your weakness.

You need Gadgets.

So, Superman had X-Ray vision and Spiderman shot webs out of his wrists. Not everyone has superpowers. Where you lack natural talent, you need tools. Batman and Inspector Gadget had, well, gadgets.

Laptops, smart phones, and wifi hot spots are our must-haves. Check out scheduling tools like Buffer, Hootsuite, or Minideck. Google Alerts are your best friend. You may need to consult an SEO expert, a graphic designer when Canva no longer suffices, and a coding friend. It doesn’t diminish your glory.

So, what’s your superpower?


  1. exit178 on December 19, 2014 at 12:07 pm

    You bring up such valid points and now I must go away and ponder my “superpower.” 🙂

    • Bridget Willard on December 19, 2014 at 12:09 pm

      Thank you, Patricia. You definitely have photography as a superpower. 🙂

  2. Carol Stephen (@Carol_Stephen) on December 19, 2014 at 12:13 pm

    I’d say one of your many superpowers is your ability to create jingles. You also create content really quickly–you’re a great writer. You’re funny and engaging. Oh, also a fantastic blogging buddy!

    • Bridget Willard on December 19, 2014 at 12:23 pm

      Oh my gosh, Carol. You are generous! Thank you for the inspiration!

  3. mariaslape on December 19, 2014 at 9:28 pm

    Carol nailed it about you Bridget > Mine is creativity.

  4. Robert Nissenbaum on September 21, 2015 at 4:30 am

    Great analog. Funny that a colleague back in AZ still refers to me as Batman (thanks to the tools and tactics in my utility belt for making social media work).

    You definitely need a mission, or in this case a plan.

    Love the post.

  5. Jason Tucker on October 8, 2015 at 12:48 pm

    You also need good content and without it you are just wearing a cape with no one to save.

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