Marketing Isn’t About Tools – It’s About Psychology

Bridget Willard

Marketing tools are simply that — tools. When you overly rely upon automation to replace human connection you will always fail, regardless of how slick the tool is.

Marketing is about relationships. Relationships take time. No CRM or auto dialer will change that for you.

A brand needs to be relatable. As your customer base relates, they develop affinity to the brand. Affinity leads to loyalty. Loyalty leads to sales.

There are no comments

What do you think? I'd love to read your thoughts.

Your email address will not be published. Required fields are marked *

  
Please enter an e-mail address

This site uses Akismet to reduce spam. Learn how your comment data is processed.