Marketing tools are simply that — tools. When you overly rely upon automation to replace human connection you will always fail, regardless of how slick the tool is.

Marketing is about relationships. Relationships take time. No CRM or auto dialer will change that for you.

A brand needs to be relatable. As your customer base relates, they develop affinity to the brand. Affinity leads to loyalty. Loyalty leads to sales.

About Bridget Willard

Observing human behavior and predicting it is what makes the way I approach content management different. I mirror your voice in my social media management. I analyze your dreams when I consult. I think deeply and respond appropriately. I have time to work on your business. Do you?

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