When planting your marketing seeds, you can’t expect fruit immediately. Fruit, like marketing on social media, requires patience.
I recently purchased a strawberry kit from Target. The “growing medium” had to be prepped, the seeds planted, and it should be watered regularly. Furthermore, during the first year, the plant shouldn’t be allowed to bear fruit. Whoa.
“In the first year, pick off blossoms to discourage strawberry plants from fruiting. If not allowed to bear fruit, they will spend their food reserves on developing healthy roots. The yields will be much greater in the second year.” The Old Farmer’s Almanac
I can’t expect this plant to have “results” in a month. Yet, so many people expect dramatic results with social media marketing or product marketing in a month.
Gardening and marketing both require patience. You must plant your brand awareness seeds. You need to phase the growth. You must do the work to ensure its health — in the long term.
Watch my IGTV video below for more and let me know if I can help.