It’s pretty tricky to write an about page. It’s hard to write this yourself. Either we’re too clinical or too coded. It’s even weirder if we have inside jokes in our online bios. Let’s fix that.
How did I start writing About Page bios?
It may seem weird that I do copywriting for web pages. But, in social media, you’re constantly copywriting. It’s published as a post or a tweet.
After seeing so many people tweet about hating to write their own speaker bios, I came up with my secret menu. By the way, it’s always good to experiment with your pricing.
I'll write your speaker bios for $25 each fast PayPal Cash.
Yes, your business marketing strategy should include X (formerly known as Twitter). It’s one piece, albeit a large one, of any successful branding campaign. If I’ve said it once, I’ve tweeted about it ten times.
Twitter has been around for over ten years; I’ve personally been using it for business to business marketing since 2009. It’s not going away. Don’t allow the pop culture or political atmosphere blind you to Twitter’s relevance in any good marketing plan.
Yes, X is still super relevant in 2025.
Google Indexes Tweets/Posts from X
It’s true that Google indexes tweets. It’s an excellent way to help with brand awareness and even to rebuild your brand.
“If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith.” Search Engine Land (2018)
If you would like to test it out, perform your own search. Do it in private or incognito mode. Google someone’s name or your own if your account is active.
Though there is quite a bit of fluctuation at how tweets affect SEO in general, I believe it is helpful. Google has increasingly changed their math to favor what is helpful to the person searching. If the results of that math, prove Twitter is a good result, then your tweets will be shown.
“Study finds that percentage of tweets indexed by Google increases in proportion to the tweeter’s follower count.” Stone Temple (2018)
Twitter/X Distributes Content
Whether you are microblogging on Twitter or publishing articles on your website (best practice), you are creating content. Creating content makes you an author, elevates you as an expert, and helps you find and cultivate an audience.
People use Twitter to read and to discover information. Customers will use it to validate you the same way people use Yelp or TripAdvisor.
What should be included in a healthy marketing strategy?
Though this section should be an article on its own, I will say that any healthy business to business marketing plan should include the following — in order of importance:
Website
Twitter
Facebook Page
LinkedIn
Instagram*
*if you have the time. Instagram takes more work because of the original content that is required. Also, it’s not designed for a sell, it barely works for soft sales. Though, I will admit I’ve bought consumer goods, for B2B it’s about relationships.
Time and money is a factor in starting and maintaining these pieces of your marketing puzzle, but you should be investing in your own business. Many suggest 15% of your revenue should go to marketing.
That said, if you don’t have a website, you can hire one of my friends.
Procrastination isn’t always being lazy sitting on the beach. For those of us who work for our own businesses, it can be much more productive.
I’ve talked about procrastination before. I never saw myself as someone who would procrastinate. After all, growing up I would do my homework during class. I always did my school work before I went out to play. At almost 46 and self-employed, I still practice this.
In order to help myself stay on track, I even set up a recurring event on Fridays from noon to 2:00 PM to write. This week I slept until 2:00 PM.
The truth is that being self-employed and single I’ve noticed that anxiety has crept in. It manifests in productivity. But it’s still procrastination.
What is Productive Procrastination?
I’ve become productive in my procrastination. Busy being busy. Not doing anything really.
So, it’s Sunday (two days late) and I’m finally keeping the promise I made to myself and writing this post. (more…)