Bridget Willard

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  • How Do You Manage Client Work?

    As a freelancer, how do you manage client work? When you are a freelancer, you often have to assimilate into your client’s pre-existing systems. It can be nerve-wracking.

    One client uses Asana, another communicates with What’s App. Three of your clients use Slack but one prefers email. Do you create your own Trello board and spend a bunch of time managing the systems you are forced to use?

    I used to be a secretary.

    The good thing, for me, is that I spent 30 years being a secretary. Though you essentially have a choice in your systems and processes, after a while it becomes subconscious. You get used to being interrupted. Resorting priorities is the norm.

    It’s like being a chef or working in a kitchen. Orders come in. You have prep work. But you’ll never know if two parties of 12 decide to come in at the same time. Unless, of course, reservations are required.

    Option 1: Set up Your Own Systems

    I’m sure some companies do this. I don’t personally know any self-employed freelancers who do this though. It could be good for your own workflow. The risk is that it may discourage onboarding from new or existing clients.

    I wouldn’t recommend using your own time organizing a new Trello board, for example, but if you use some automation or a virtual assistant, it may be worth it.

    Option 2: Assimilate

    You can log into to your each of your clients’ systems and processes. This is kind of a pain because you have to remember which clients have which systems. You may have to use their system regardless. In that case, acceptance is key.

    On the flipside, you can manage client expectations by making boundaries clear.

    “It’s your responsibility to tell your clients how and when they can get hold of you and this includes the times you won’t be available.” The WP Buffs

    Option 3: Hybrid System

    Set up a routine. Make a list of clients. Systematically go through them at the required intervals. Take notes in a physical book. This is how I manage my clients.

    Since I have packages, I know what kind of work I need to do for each client. For example, Twitter Pro, Twitter Basic, and LinkedIn Basic clients get a spreadsheet twice a month with content for them to approve. After approval, I schedule those 15 days.

    Making a simple Google Sheet helps me remember quickly which clients are on those packages. This helps for those who have other services like coaching calls or blogging.

    It’s your choice.

    You’re a freelancer for a reason. You have the freedom to make a lot of choices. Build in time to work on your own business. Save time wherever you can. Creating some kind of system will help you remember to bill on time, do the work ahead of time, and gain peace of mind.

    May 17, 2019
  • What Does Social Media Engagement Look Like?

    Updated 2/21/22

    Everyone talks about social media engagement. But what is it? How do you do it? What does engagement on social media really look like? Short answer: it’s a conversation — a back and forth of exchanges. Someone has to start the conversation. Someone has to keep it going.

    Firstly, you should respond to your audience: whether it is a tweet, Instagram post, or comment on one of your blog posts. By the way, comments are great for SEO.

    RT @kurtlohmann Google On The SEO Value Of User Comments On Websites via @sejournal https://t.co/Bk3ACy1vFf#SEO#MarketingTwitter

    — Bridget Willard (@BridgetMWillard) February 20, 2022

    But engagement is more than just responding. As a brand, that is building your awareness and audience, you will want to go out of your way to engage. Think of it as outreach.

    What is Social Media Engagement?

    Merriam-Webster states that engagement is the state of being engaging, “tending to draw favorable attention or interest.“

    Drawing attention to your brand by being polite and interesting is the way to engage on social media.

    What about short comments?

    Are short comments less valuable? In a word: no.

    It’s a conversation. Sometimes you say hi to someone in the grocery store or in the coffee room at work or while you’re at the neighborhood bar. The engagement isn’t less important; it’s just brief.

    Conversations are valuable regardless of the length. I’ve talked about the value of small talk before. Often small talk is a way to build trust before talking about deeper things.

    Social Media Engagement: Be Interested

    If you want people interested in you, show interest in them.

    Whatever you choose to do, I recommend spending five minutes a day finding posts you can reply to. Set a timer if it helps you. Do it in the morning or after lunch. I enjoy scrolling Twitter while I am drinking my coffee in the morning.

    Here are some recent examples of people who reply often.

    This was a great idea. See? If you ask questions you will be inspired to create new content.

    Questions are King! :o)

    — Warren Laine-Naida (@WarrenLNaida) February 21, 2022
    https://twitter.com/ryankienstra/status/1126263102784163840

    We'll get stuff out so that you can put the "spa" in your space. Or the space in your space. Whatever you want to do with all the ✨ possibilities ✨!

    — 1-800-GOT-JUNK? (@1800GOTJUNK) February 21, 2022

    Engagement is up to you.

    Think about engagement as outreach. It’s allowing people to know that you are relevant. It’s keeping your brand top of mind. For businesses, engagement shows you’re still open for business.

    In most lines of work, referrals are our bread and butter. Why wouldn’t you want to build relationships on social media? It’s not different than in “real life.” We work in digital; we live in digital. Let’s succeed in digital.

    May 10, 2019
  • Top Tips for Staffing A Sponsor Table at WordCamp

    Top Tips for Staffing A Sponsor Table at WordCamp

    Staffing a sponsor table at a WordCamp can be overwhelming for those new to the scene. Here are some of the tips I learned along the way.

    Staffing Your Table: Prepare Before WordCamp

    One to two weeks ahead, look at the attendees page to get an idea of who will be there. Follow the hashtag on Twitter and reply to people who are excited about the camp.

    Some things you can say are:

    • See you there.
    • Do you have any tips for this city?
    • What session are you looking forward to?

    Staffing Your Table: Tips During WordCamp

    • Arrive early. Usually tables are first come, first served.
    • Put out your swag in a way that is visually appealing.
    • You probably don’t need to save too much swag for day 2. There’s a 50-25% drop off in attendance.
    • Tweet out a selfie saying you are there and asking people to say hi. Use the WordCamp hashtag, not their Twitter handle. Remember, if you start a tweet with an @ handle, it is considered a reply. You want to avoid that. Use a period first to trick Twitter.

    .@automattic is in the house! Come see us at the @jetpack and @WooCommerce booth at #ucicove #wcoc pic.twitter.com/3oUVZySUSk

    — Rudy Faile (@rudyfaile) April 27, 2019

    We are here at #WCOC this weekend in sunny California! ☀️🌴 Stop by our booth, grab some swag…and pick up a copy of the #BluehostBlueprint. 😎 pic.twitter.com/bTEgSaQALe

    — Bluehost (@bluehost) April 27, 2019

    • Stand up. People won’t talk to you if you’re sitting down. This is especially true if you are looking at your phone/computer.
    • If you need a break, go into a session and tweet from there. Learn. Take notes. Absorb. You should be able to learn at least one thing.
    • If one of your teammates is speaking, definitely support them.

    Bring core of WP to PHP 5.6? @andyfragen has the insights you need at #WCOC pic.twitter.com/3FAYZyzbpE

    — @mcdwayne@mastodon.social Dwayne McDaniel (@McDwayne) April 28, 2019

    My other awesome teammate @0aveRyan giving his talk Take Command With Custom WP-CLI Commands #WCOC @bluehost pic.twitter.com/40WL1MsPhU

    — Bre McDede (@breannmcdede) April 28, 2019

      • Smile. It’s hard. I know. But it helps.
      • Ask people questions. Don’t ask about your service or product (yet). This gets people talking. Get insight from your audience.
        • How do you use WordPress?
        • What has been your favorite session so far?
        • What did you get for lunch?
      • Tweet selfies with your booth attendees. If someone won a prize, definitely tweet that, too.
      • Take notes. It’s fine if it’s just bullets. Your supervisor may ask you for insights from the camp. This makes it much easier to remember things.

      I love this lady! @YouTooCanBeGuru #WCOC pic.twitter.com/sc0wwOT0e5

      — Bre McDede (@breannmcdede) April 27, 2019

      Just hanging out with @postphotos from @XWP — as you do. #WCOC pic.twitter.com/LDQre8OIRU

      — Pressable (@Pressable) April 28, 2019

      Red beanie squad❤️‼️☎️🧲🌹🍎 #WCOC pic.twitter.com/Z9Of0NG80B

      — Bre McDede (@breannmcdede) April 27, 2019

      What are your tips?

      We are all always learning. I’d love to see what your tips are for staffing a successful sponsor booth at a WordCamp. Leave it in the comments below.

    May 3, 2019
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