Author: Bridget Willard

  • What if? (Defiant Love)

    Photo by Greg Rakozy on Unsplash

    What if we defied reality

    and lived our dreams with fervor?

    What if we defied society

    and pushed our boundaries even further?


    What if we defied our silence

    and spoke the words yet unspoken?

    What if we defied our scars

    and were healed together no longer broken?


    What if we defied our fears

    and walked boldly through the unknown?

    What if we defied physics

    and time was beholden to no one?


    What if we defied biology

    and made our family together with laughter?

    What if we defied statistics

    and lived happily ever after?


    What if we defied our selfish ways

    and served others with our blessings?

    What if we lived a defiant love

    and learned from all of our lessons?

  • #NPChat: LinkedIn for Nonprofits

    Does LinkedIn still matter? Do nonprofits need to be present there?

    Last fall, I wrote a post on GiveWP.com called “LinkedIn 101 For Nonprofits – Leveraging Your Professional Network” as part of my Nonprofit 101 series.

    The truth is LinkedIn the most stable and professional of the social networks. The culture of LinkedIn allows and encourages self-promotion (like listing your projects, degrees, and certificates).

    Users are encouraged to follow companies, professionals should list their volunteer experience, and Company Pages can post updates to engage their audience.

    All of this is a plus in the column for nonprofits to leverage LinkedIn. So, let’s talk about it in #NPChat this week.

    Why Join a Twitter Chat?

    Twitter chats are a great way to connect with like-minded professionals who are engaged users on Twitter. This elevates your brand, gives you visibility, and positions yourself as an expert on the topic and in the field.

    Who doesn’t want to connect with your community? Who doesn’t need help every once in a while?

    Joining our weekly Twitter Chat may just be the right thing for you. And, who knows, you may even have a few tweets featured in our recap!

    #NPChat takes place every Wednesday morning at 10:00 a.m. Pacific Time.

    How to Join a Twitter Chat

    1. Follow the hashtag on Twitter (but don’t forget to add #NPChat manually after your tweet or we won’t see your tweet, especially in a comment retweet).
    2. Use Hootsuite or TweetDeck and make a column for #NPChat (but don’t forget to put #NPChat manually after your tweet).
    3. Go to the Twubs page for #NPChat.
    4. My preferred method is using TweetChat. Just go here and login with your Twitter account. You can even highlight the moderator so you don’t miss questions.

    LinkedIn for Nonprofits: The Questions

    This week’s chat topic is about LinkedIn. Worth mentioning also is LinkedIn’s nonprofit resource landing page here. That’s something you’ll want to read in addition to what will be offered during the chat.

    Q1. How are you currently involved with a nonprofit?

    Q2. Do you have a LinkedIn profile?

    Q3. As a user, how do you interact with Company Pages?

    Q4. Do you follow any nonprofits on LinkedIn?

    Q5. Does your nonprofit have a Company Page?

    Q6. What do you post on your Company Page?

    Q7. What are your LinkedIn tips and tricks?

    See you Wednesday, April 26, 2017, at 10:00 am Pacific Time on Twitter. Invite your friends.

  • The Best SEO Advice for Nonprofits — #NPChat Recap 4/19/17

    What’s the best SEO advice for nonprofits? Do nonprofits even need SEO?

    Yes. Nonprofits should care about SEO. Essentially online donations are e-commerce, so best practices apply to nonprofits.

    Why should Nonprofits Care about SEO?

    Donation sites are e-commerce. They need to be treated in the same way. You wouldn’t put an online store up and then not optimize i? Would you?

    SEO isn’t black magic or wizardry. It’s really just intentional writing for your audience. It means being found. It means writing quality content that solves problems for your customers.

    For nonprofits, SEO means answering the “why” to your current and potential donor base. What is your mission? Who are you serving? Why are you working so hard for your cause? Why should I donate? Who is my audience? What does my donor base care about?

    Recap of #NPChat: The Best SEO Advice for Nonprofits

    We had a great chat today with some engaged SEO pros and people involved in nonprofit marketing, volunteerism, and website development.

    I hope you enjoy the recap.

    Q1. How are you currently involved with a nonprofit?

    Q2. How do you define SEO?

    Q3. How do you determine your keywords?

    Q4. What tools do you use to optimize your content?

    Q5. What are your strategies to reach your audience?

    Q6. How often do you publish?

    Q7. What are your favorite SEO tips and tricks?

    And that’s a wrap!

    We’d love to have you join us every week on Wednesday at 10:00 am Pacific Time.

    On April 26 2017, we will be talking about LinkedIn for nonprofits.

    See you there.

  • #NPChat: SEO for Nonprofits

    Do nonprofits need to bother with SEO? Why does it even matter? They’re just collecting donations, right? Or are they?

    SEO isn’t black magic or wizardry. It’s really just intentional writing for your audience. It means being found. It means writing quality content that solves problems for your customers.

    For nonprofits, SEO means answering the “why” to your current and potential donor base. What is your mission? Who are you serving? Why are you working so hard for your cause? Why should I donate?

    Last fall, I wrote a post on GiveWP.com called “Why should your nonprofit care about SEO?” as part of my Nonprofit 101 series. Check it out.

    And let’s talk about it at this week’s #NPChat on Wednesday, April 19, 2017, at 10:00 am Pacific Time over on Twitter.

    Why Join a Twitter Chat?

    Twitter chats are a great way to connect with like-minded professionals who are engaged users on Twitter. This elevates your brand, gives you visibility, and positions yourself as an expert on the topic and in the field.

    Who doesn’t want to connect with your community? Who doesn’t need help every once in a while?

    Joining our weekly Twitter Chat may just be the right thing for you. And, who knows, you may even have a few tweets featured in our recap!

    #NPChat takes place every Wednesday morning at 10:00 a.m. Pacific Time.

    How to Join a Twitter Chat

    1. Follow the hashtag on Twitter (but don’t forget to add #NPChat manually after your tweet or we won’t see your tweet, especially in a comment retweet).
    2. Use Hootsuite or TweetDeck and make a column for #NPChat (but don’t forget to put #NPChat manually after your tweet).
    3. Go to the Twubs page for #NPChat.
    4. My preferred method is using TweetChat. Just go here and login with your Twitter account. You can even highlight the moderator so you don’t miss questions.

    SEO for Nonprofits: The Questions

    Q1. How are you currently involved with a nonprofit?

    Q2. How do you define SEO?

    Q3. How do you determine your keywords?

    Q4. What tools do you use to optimize your content?

    Q5. What are your strategies to reach your audience?

    Q6. How often do you publish?

    Q7. What are your favorite SEO tips and tricks?

     

    See you Wednesday, April 19, 2017, at 10:00 am Pacific Time on Twitter!

  • Why should you attend a WordPress Meetup?

    You’re busy. I get it. You don’t think you have time to attend a WordPress Meetup. Or maybe there isn’t one close to you.

    Whatever the reason, this blog post is meant to encourage you to go anyway.

    And I walk the talk. It takes me anywhere from 30 minutes to an hour and a half to go to my local Meetups because — traffic. But I go anyway.

    WordPress Community

    I talked about how important the WordPress Community has been to my career and personal life in detail in my WordCamp Cincinnati talk that you can watch here.

    Let’s table the WordPress Community for a minute and talk about community in general.

    Community

    I was recently watching Stephen Fry’s America on Netflix. In Episode 3 about the Mississippi, he discussed something that surprised me — the Hmong Community in Minnesota. After the U.S. withdrew from Vietnam, the Hmong immigrants were settled there (among other places).

    Because of the extreme weather in Minnesota, people don’t walk on the streets outside in the winter. Instead, they walk from building to building in closed pedestrian walkways called skyways. Without people walking outside, there was a lack of community interaction.

    Not unlike most groups of people, the Hmong came from a village life. A village life bustles with community. Community interaction starts with the little things you say when you’re passing by and engaging in chit chat. You know, small talk. Because of the weather, there was a real effect on the men of the Hmong community. They were prematurely dying in their sleep.

    They proactively built up their community with Hmong grocery stores, law offices, and the like to facilitate community bonding. Now, with over 40,000 people, it’s one of the largest Hmong settlements outside of southeast asia.

    The moral to the story is that isolation is dangerous — not just to mental health — but to physical health, too.

    Community and Remote Workers.

    So, back to our demographic: WordPress enthusiasts.

    Many of us, because of the independence that we’re afforded by the power of the silicon chip and Internet, work remotely.

    In other words, we work alone.

    So, we’re not getting all of that chit chat.

    I know what you’re saying. Your team does Zoom hangouts and you have a Slack channel. But if you look into your heart of hearts, can you really say that it’s the same?

    Sure, you’re productive when you are zoned out listening to house music and working on your code. But are you okay?

    Isolation and Silence

    Prisons have tried isolation and silence as methods of both punishment and reform. The famous, now abolished, Auburn system believed silence was necessary part of that reform.

    “Silence was the biggest factor in the line of rules the prisoners had to follow. John D. Cray, a deputy warden at the Auburn Prison, demanded that the prisoners be completely silent to take away the prisoners’ ‘sense of self’. When the ‘sense of self’ was taken away, many convicts became compliant and obedient to the warden’s wishes.” Wikipedia

    The fact that your sense of self is taken away because of complete silence should alert us — as remote workers. We aren’t meant to live in silence.  By no means should online conversations over Slack, Twitter, et al replace in-person community.

    We’re not prisoners. We’re remote workers.

    We are wired for connection, conversation, and community.

    This is one of the main reasons why being an active member of your local WordPress community is so important.

    Don’t Self-Isolate

    “Friendship is unnecessary, like philosophy, like art…. It has no survival value; rather it is one of those things which give value to survival.” CS Lewis

    Maybe friendship isn’t as necessary as food or water, but it’s right up there with Maslow’s hierarchy of needs: love and belonging.

    “According to Maslow, humans need to feel a sense of belonging and acceptance among their social groups, regardless whether these groups are large or small. …Many people become susceptible to loneliness, social anxiety, and clinical depression in the absence of this love or belonging element. This need for belonging may overcome the physiological and security needs, depending on the strength of the peer pressure.” Wikipedia

    We need friendship. Don’t self-isolate. Our world is already isolating enough.

    The WordPress Community

    The WordPress Community is not just an ethereal thing. It’s just not the atmosphere that holds in oxygen. It’s people.

    You will find that being part of a WordPress Meetup is much more than just discussing the latest release candidate, the best events plugin, or what IDE is the best.

    Recently at SMMOC, another Meetup I attend, the organizer asked the following question:

    “How do you rate the information we shared today from 1-10?”

    Of course, I replied:

    “It’s not about the information. It’s about the relationships we build while discussing the information.”

    There was kind of a moment there, where we all realized this is true. If we focus on the quality of information, then if you “already know” the subject, maybe it’s “too boring” for you.

    But community meetings are not meant to be informational only. It’s about building relationships from friendships to business partnerships.

    It’s never something you regret attending. It’s something you regret not attending.

    Walking the Talk

    This should be called driving the talk. I live in Dana Point. The WordPress Meetups near me are 26 miles and 32 miles away. I have to drive everywhere.

    Not only am I a co-organizer of Women Who WP, but I have made the commitment to attend the OC General Meetup every month. I’ve also been going to the Developer Day Meetup every so often, too. So, with the social media Meetup on Saturdays, I could potentially go to four Meetups a month but always attend a minimum of two.

    Because of traffic, to go to my WordPress Meetups, I leave at 5:30 p.m. and I get home after 10:00 p.m.

    So, for me — and I’m sure it’s the same for many of you — attending a Meetup can be a commitment as long at five hours. And I hire my dog sitter.

    Is it worth it?

    You bet your bottom dollar it is.

    You are not alone.

    Seriously. You have friends waiting for you — at the  Meetup. We’ve been through the same things you have. We want to connect. We want to learn with you. We believe in community. We believe in you.

    But [Insert Your Excuse Here]

    I’ve heard a lot of reasons why people don’t attend Meetups. In the last 13 months, I’ve made it a priority. There is absolutely no way I would have mentally survived living alone and working alone without it.

    I’d like to challenge you to attend at least three consecutive meetings. Every Meetup is different. Some cities break it down by design and dev or beginner and advanced. Even if it’s too advanced, go anyway.

    If there’s a WordCamp within driving distance, go to that, too. I promise you will not be disappointed.

    If there’s no Meetup, think about staring one. WordPress Foundation has tons of info on their Meetup Program on their Community Page.

    Your Action Items:

    • Find a WordPress Meetup
    • Join the Meetup.com page.
    • Fill out your Meetup profile and use a current Profile Picture.
    • Write a comment on Meetup that you’re going and it’s your first time. People will greet you.
    • RSVP.
    • Put it in your calendar.
    • Treat it as important as a client meeting.
    • Seriously.
    • Yes, put it in your workflow.
    • Bring a smile.
    • Introduce yourself.
    • Bring a WordPress Question.
    • Be open to sharing your latest challenge or victory.
    • Bonus points for going out afterward if they all go.
    • Ask people about themselves.
    • Did I say smile?
    • Make friends.
    • Take selfies.
    • Go again next month.
    • Go to the local WordCamp!