Author: Bridget Willard

  • Your Speaker Bio Should Be Friendly

    The purpose of a speaker bio is to appeal to both the conference members who choose your talk pitch and the attendees to attend. Be friendly so that your session will be well attended.

    When you are friendly, you are approachable. It means you smile, use humor, talk about yourself, and are open to conversations — online and off.

    Be Friendly Online

    It really is that simple. If you look down at your phone all the time, people won’t walk up to you. It’s the same online. You have to give them permission to talk to you.

    This means talking about your hobbies. People always ask me how personal they should be on Twitter. I always say as much as you are comfortable with.

    This allows people to engage in small talk with you. If you golf, they can ask you about your favorite course. If you have a dog, they can ask about the breed.

    Use Friendly Language

    Using friendly body language shows you’re open to talk. The same principle applies to your speaker bio. When you include language in your speaker bio that shows your personality, you give people permission to approach you — online and off. WordCamp organizers look for speakers who will make their event a positive one.

    WordCamp US Workshop

    It’s good to talk about your skills and qualifications. Be sure to also include your personality. I enjoyed giving this workshop at WordCamp US this year.

    You can see my slides here. My formula for writing friendly speaker bios is there. It’s like a Mad Lib. Have fun with it.

    You can use this format for your website or for LinkedIn. Feel free to change it to the first person. You can keep or leave out the speaking section. Most of my peers speak or should.

    Friendly Means Having Personality

    Tweets from Attendees

  • Remote Workers: Eye Strain Is Real, Yo!

    On average, Americans spend 8.5 hours in front of a screen every day. When I read this statistic, I was shocked, but it actually makes perfect sense. Between sitting at a computer for work and watching TV to wind down at night, I’m actually surprised that number isn’t higher.

    People are generally cautious about eating well and taking time away from their desks for short walks or some sort of exercise at work. We all know, though, that there’s a lot more to health at work than just eating well and being active – and there are a number of negative health effects your computer may be having on your body. Working on a computer all day can cause eye strain, headaches, and posture issues. If you’re someone who relies on your computer to do your job like me, read ahead to learn how to manage other areas of your health at work, besides the usual diet and exercise.

    Digital Eye Strain is The Con of Remote Work

    We all know what it feels like to stare at your phone or television or hours – no one ever feels their best after scrolling through Instagram or a binge watching Netflix (okay — that’s debatable — but still). Staring at your computer has the same affect; after several hours working at your computer you can feel symptoms like eye strain and headaches. The Vision Council coined a term for this feeling – digital eye strain. 

    After surveying and research, The Vision Council realized that many people who use computers, phones, and TV for at least two hours a day feel uncomfortable. If you’re someone who uses a computer a lot, you might feel these effects early in your day and your productivity can suffer. Luckily there are things you can do to help prevent the physical symptoms like headaches and blurry vision!

    Why Do these Symptoms Occur?

    Blue light, a wavelength containing a high level of energy within the visible light spectrum, is the root cause of this problem. Since the eyes aren’t good at naturally filtering out this high-energy lightwave, there are extra steps we can take to help block it to avoid digital eye strain issues in the short-term and retinal damage in the long-term.

    For starters, it might be smart to look into blue light glasses (which I wear). This fairly new option helps to filter blue light and plus, they are a fashion statement! You can switch up your look at work with affordable frames that are an easy and effortless way to help you focus on your health. 

    Fortunately, there are also apps available that dim your computer screen to match the lighting of the room you’re in, which helps reduce the strain on your eyes. 

    Finally, you can simply take breaks from looking at your computer to help avoid discomfort. Getting up from your desk every hour or lightly covering your eyes for a minute can help your eyes readjust to the light in the room, which gives them a break from the high-energy light. This was the good part about me having a dog — it forced me to take a break — which is good for my eyes. 

    These easy additions to your workday will help reduce eye strain, blurred vision, and headaches, but it’s important to be aware of the neck and back pain that can be caused by sitting at your computer as well!

    Beyond Your Eyes

    Have you ever been sitting at your desk and noticed pain creeping into your shoulders or neck? You’re not alone. Sitting at your desk and looking at your computer can cause lifelong posture issues.

    It’s important to be comfortable at your computer to ensure you’re working as efficiently as possible. If your computer is set up too low or too high, you can cause harm to your neck, back, and shoulders by looking too far up or down. Be sure that the top third of your monitor is eye level and about an arms-length away so you aren’t straining yourself to see the full screen. Think 90 degree angles. 

    Can You Personalize Ergonomics?

    If you already have back pain, wrist issues, or leg pain from sitting at your desk all day, personalize your space for your comfort. Consider a new ergonomic chair that will support you as you sit or a foot rest to allow more lower back support, if you already have existing back issues. For me, I like to sit at my comfy reading chair.

    Sitting for extended periods of time is also bad for the body. If you’re concerned with sitting at your desk all day, invest in a platform that can transform your area to a standing desk. This way, you can shift between standing and sitting at your leisure to reduce back pain, posture issues, and boost your health! Of course, I don’t like standing desks, but half the time I’ll be sitting in my bed.

    After looking into this more, there’s no denying that working on a computer all day can cause physical discomfort to your body. The unfortunate reality is that your eyes, head, back, and neck can all be strained from just doing your job. Luckily, these small changes – like buying desk accessories, taking breaks, or using apps – can better your health at work even if it is at home. Your employer may even provide allowances for these products.

    What’s the Takeaway?

    No matter what health issues stood out to you in the post, do your research and ensure you’re doing all you can to keep your health top of mind at work. Your body will thank you for it. And — as an extra added bonus — you will be much more productive. 

  • Is Your Site Ready for Social Sharing?

    As a social media manager, I come across a lot of websites. Most of them, sadly, aren’t ready for social sharing. Let’s get yours ready with this quick tutorial.

    Why Should My Website Be Sharable?

    Ideally, you’re publishing on your website so people will know more about you, your product, and/or your services. Small businesses can leverage social media to level the playing field.

    When your site is shared on social (because it will be) will it look like a blank gray box or will it be some lame default image?

    Every social share is a first impression.

    Set Up For Social Success

    Proper social setup is important on blog posts, yes. It’s also important on custom post types and pages. Yes, and pages.

    Even if you use a tool like like I do,  you still need to set the page up with a title, keyword, meta description, and featured image.

    Facebook’s Open Graph is the Google of the social networks. Make sure you have a 155 character description for your metadata (or excerpt) and a featured image that is 1200 x 628 pixels. If you ever plan to boost the post, make sure that the image doesn’t have more than 20% of the area covered in text. You can use their text overlay tool to check.

    How Do I Make My Website Sharable?

    You can watch the tutorial on YouTube here. (It’s embedded below, as well).

    Tools You Need

    iThemes Training Webinar

    You can watch the hour iThemes Training Webinar here.

    Questions?

    As always, I’d love to help you in your social media journey. Shoot me a comment and let me know how I can help you.

  • Self-Talk Matters In Business

    The reason why self-talk is so insidious is because it changes how we behave. Self-talk determines how we approach life: business, relationships, opportunities. Everything. It’s an important behavior to address and reprogram.

    What is self-talk?

    Self-talk is our internal programming. It is the voice in our head. It’s the rule of thumb by which we judge ourselves and sometimes others.

    Well, the thing is, the reason why negative self-talk is so insidious — insidious, horrible, evil, damaging — is because it changes how we behave. It changes the things that we choose in our lives. Do we make friends easily or do we figure they’re going to use us anyway? Do we try for better jobs?

    “Cheerful and supportive or negative and self-defeating, this internal chatter is referred to as self-talk. This inner voice combines conscious thoughts with unconscious beliefs and biases. It’s an effective way for the brain to interpret and process daily experiences.” Psychology Today

    Why does self-talk matter?

    The short answer is that it affects our business decisions. It affects our website copy. It affects our collections, pricing, billing. It affects our boundaries and we allow scope creep.

    I’ve been rewriting bios, about pages, and home pages for many of my WordPress freelancer and agency peers. The amount of apologetic and deprecating copy is alarming.

    If self-talk were a hate crime, we’d be guilty in WordPress. Read that again.

    [bctt tweet=”If self-talk were a hate crime, we’d be guilty in WordPress.” username=”BridgetMWillard”]

    Watch the video from Las Vegas.

    Do we make self-deprecating jokes?

    I used to make fun of my weight singing “Here she comes, North America.” It’s terrible. We put ourselves down before anyone else has the opportunity.

    Do we try to have better jobs and better clients or do we figure that we’re not good enough?

    Think about this. When is the last time you went after a client? List the clients and jobs you didn’t go after. Why didn’t you?

    Do we self-isolate?

    Do we decide nobody wants us to be around? Nobody cares if I go to the pool party tonight. Nobody will know if I’m not there because it’s just easier than going there and having someone say something mean to your or, you know, you’re not going to get accepted.

    Are we brave in our relationships?

    And when I mean “brave,” I mean, are you willing to trust somebody? Are you willing to go down a little bit of credit in the trust bank? You know, even people who goes through bankruptcy get a secured credit card. You start over, you know. You can’t have any kind of relationship at any level to andy degree without trust and somebody has to be the one who you said. And that is terrifying.

    Are we vulnerable to somebody?

    Not everybody. You don’t want to be like me and talk about how ridiculous is to date in 2019 on Twitter. But somebody — you should trust somebody with your soul. It can be somebody you pay like a therapist, but you should trust somebody.

    Change Your Self Talk

    So you’ve got to make breaking changes. You know? This is super important. Sometimes it means pausing or completely disconnecting your relationship you have with somebody who is “toxic” I think is the word du jour.

    So we have to find the bugs; they’re not features. So find somebody that you trust to talk about what’s going on. with you and start to recognize the patterns and your word choice.

    Practice self-awareness. Journal, I’m not a journaling person; it doesn’t work for me. It makes me feel even stupider so that’s fine. But you know these things or these things are important, right?

    Self Talk Challenge

    So what I would like you to do for a few minutes is to think of some of the things that you are. Write them down. It matters. Hide it. Look at it later.

    “Last week was one of THOSE weeks for me. All sorts of horrible website snafus and an email migration from Hell. Yesterday I was feeling kind of bummed out and then I saw “the note” I wrote to myself during your WCLV presentation. 😍Lots of great “I am… ” which is JUST what I needed to suck it up and let the bad crap go. So, thanks for doing that exercise with the group. Just wanted to let you know that it mattered to me.” Attendee

    Slides

  • My Favorite Things

    April Wensel encouraged us to write a list of our one hundred favorite things. Okay. I’m in.

    Though I couldn’t come up with a full one hundred at the time, I’m updating this until I get to that.

    You might also like to read 100 Things About Me.

    https://twitter.com/aprilwensel/status/1162355926025867264

    Here are my favorite things in no particular order:

        1. Hydrangeas
        2. Sweat Peas
        3. Filet Mignon
        4. Butter melting on bread
        5. Ginger ale
        6. Casamigos Tequila
        7. Angels Envy Whiskey
        8. Big Sur
        9. The smell of pine trees in the morning
        10. The way light filters down through trees in the late afternoon
        11. The sun on my face
        12. Salt air filling my lungs
        13. Watching the sunset
        14. Kaymak
        15. Everything Bagels
        16. Candy Kiss Perfume by Prada
        17. Crater Lake
        18. Feeling understood
        19. Singing ballads
        20. Watching jazz live
        21. Olukai flip flops
        22. 400 count cotton sheets
        23. Sleeping in on a Sunday morning
        24. The way sloths smile
        25. Playing Gin Rummy
        26. Laughing with others
        27. Inside jokes
        28. Shared glances
        29. A secret
        30. Kit Kats
        31. Red Vines
        32. Lemon meringue pie
        33. Citrus scents
        34. A long, hot bath
        35. Time alone
        36. The sound of children laughing
        37. The smell of bread baking
        38. The way a kitten’s paw feels
        39. Giving dogs belly rubs
        40. Feeling safe
        41. Paisleys
        42. Argyle
        43. Penny Loafers
        44. The feeling off hot coffee down the back of my throat
        45. The intimacy of your hair being washed
        46. The sound boats make as they bounce up and down at the harbor
        47. A lightning show in Fort Worth
        48. Poems that make you feel alive
        49. Songs that bring you back in time
        50. Friends who see you
        51. Giggling for no reason