As a social media manager, I come across a lot of websites. Most of them, sadly, aren’t ready for social sharing. Let’s get yours ready with this quick tutorial.

Why Should My Website Be Sharable?

Ideally, you’re publishing on your website so people will know more about you, your product, and/or your services. Small businesses can leverage social media to level the playing field.

When your site is shared on social (because it will be) will it look like a blank gray box or will it be some lame default image?

Every social share is a first impression.

Set Up For Social Success

Proper social setup is important on blog posts, yes. It’s also important on custom post types and pages. Yes, and pages.

Even if you use a tool like Beaver Builder like I do,  you still need to set the page up with a title, keyword, meta description, and featured image.

Facebook’s Open Graph is the Google of the social networks. Make sure you have a 155 character description for your metadata (or excerpt) and a featured image that is 1200 x 628 pixels. If you ever plan to boost the post, make sure that the image doesn’t have more than 20% of the area covered in text. You can use their text overlay tool to check.

How Do I Make My Website Sharable?

You can watch the tutorial on YouTube here. (It’s embedded below, as well).

Tools You Need

iThemes Training Webinar

You can watch the hour iThemes Training Webinar here.

Questions?

As always, I’d love to help you in your social media journey. Shoot me a comment and let me know how I can help you.

4 Comments

  1. Robert Nissenbaum on October 30, 2019 at 1:47 pm

    It absolutely amazes me how many brands spend a fortune on websites and social media marketing yet forget to connect them!

    The whole point is to get your content seen. If it cannot be shared or looks poor when shared, it won’t generate traffic back to your website – wasted effort, wasted money.

    • Bridget Willard on October 30, 2019 at 1:54 pm

      It’s embarrassing for me to share posts on social when they look like that.
      It goes against my credibility.

  2. Twitter Management Tools - Bridget Willard on June 19, 2020 at 3:40 pm

    […] It will show you what Twitter sees as far as Open Graph Data goes. I have an entire tutorial on how to set up your blog posts […]

  3. […] uses Open Graph to pull in the featured image and meta description. Sometimes people don’t realize that image is a link to click on. For this reason, I like to […]

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