Blogging isn’t hard because you’re bad at it.
It’s hard because no one ever tells you what to write about.
I built Launch With Words after years of watching smart business owners freeze at a blank page. This post explains why—and how I fixed it.
I spend so much time promoting the Agency Packs for Launch With Words that I forget about the Free Blogging Prompts.
The free blogging prompts is the heart of Launch With Words. To get you to write — and publish.
January comes to us and we look in the mirror and wonder what we’ve been doing for the last twelve months.
- Did we blog?
- Did we lose weight?
- Did we go to the gym?
Over the last two decacdes, I’ve worked with dozens of small business owners (which is why Warren Laine-Naida and I wrote our book, The Only Online Marketing Book You Need For Your Small Business) who know they need to market themselves, but don’t know how.
Most small business owners understand they need to write and publish blog posts but they don’t know where to start.
And, suddenly, they’re back in 7th Grade English class feeling like they can’t write.
I get it.
Many times we just need a coach.
The blogging and topic prompts in the Launch With Words Starter Pack are just that. Me, sitting next to you, giving you step-by-step instructions on what to write about, which questions to answer, and how to correctly format your blog post so you can hit publish.
I’d invite you to watch the 2026 video I created today for step-by-step instructions on how to work with the prompts, even with ChatGPT. Because getting started is the real problem. You know what to write. That’s why you have a business.
Want a Better Way to Write?
Blogging doesn’t have to be something you put off. It can be something you use — to clarify your thinking, connect with your audience, and grow your business without burnout.
If you’ve ever stared at a blank page and wondered what to write, I’ve been there too.
That’s why I built Launch With Words — to give you a starting point that feels intentional, not generic. You can begin with the free Starter Pack, which includes prompts you can use right inside WordPress or your favorite writing tool.
If you want help moving from idea to first draft without overwhelm, you can grab it here:
And if you ever want personalized support beyond the free prompts, all of that starts with a conversation — feel free to reach out on my contact page.
Bonus: History of Launch With Words from Last Week’s Email Campaign
Four Days Ago, I wrote a post on LinkedIn:
Pre-packaged, ready-to-install, blog posts gives more value to your website builds at launch — especially if you can schedule the articles to publish in the future.
If only there was a solution.
I was so excited when someone replied,
“If only!”
So when I continued the conversation, it ended up with the myth of being penalized by Google.
It’s not a new issue. When I tell people about what Launch With Words is, the problem it solves, most people are super excited. But then they find out they are purchasing a content pack and they ask me:
“What about Duplicate Content?”
Can we do a story first? Hear me out.
Let’s go back to Bridget as the Director of Marketing for ThoughtHouse (2015-2017), an advertising agency in San Diego that specialized (they’ve since closed) in FranDev.
Franchise Development is getting people to purchase a franchise (or a group of them, ideally). We worked with Paul Davis Restoration, Sports Clips, WIN Home Inspection, and more. We would build their websites, handle their social media, write blog posts, and even teach their franchisees how to market themselves.
One of the problems franchisees have is syndicated content. You see, most of their websites are really a multisite. Blog posts would appear, but the franchisee couldn’t edit it — at all. They couldn’t localize the copy or anything. It was super generic, bland copy. So even though they are the business owner, they really couldn’t publish on their company website.
Now, let’s fast forward in time when Bridget was the vendor for RooferMarketers.com (a 7-figure agency a la Josh Nelson, that was since acquired). My role for this marketing agency (because I have a background in roofing) was to write templated blocks of copy for our internal library.
When we built a website (one of three templates) we would add the templated block of copy for the service they provide. If they do metal roofing, copy/paste. If they do shingles, copy/paste. If they do siding, copy/paste.
Copy. Paste.
That sounds a lot like duplicate content.
Do you know what the difference was?
The context of the website. The demographic. The geographic service areas.
That’s how I got the idea of Launch With Words. Why not make templated articles that would help the business with content to share on social media? I mean, I’m always writing for my clients because they need content to share on social media.
I recently recorded a video on YouTube about the duplicate content objection that I would like you to watch. If you have an open mind and are looking to anchor down on a niche, even better.
If this sounds like a product you think would help you or someone you know who builds websites, would you do me a favor and share this?
You’re doing a lot to keep a single woman in business. I appreciate you.
Full Video Transcript
Bridget Willard (00:01):
Hey there, it’s Bridget Willard here. Get a lot of questions from clients. “What do I write about for my small business blog?”
Bridget Willard (00:10):
That was the whole reason why I came up with Launch With Words. There is a very, a free version, if you haven’t heard about it, that’ll gives you blogging prompts.
Bridget Willard (00:20):
So you need this plugin from the WordPress repository, a plugin directory. My good friend Ronald Huereca built it for me. It has a lot of great reviews. It’s still going and it has a lot — a helper.
Bridget Willard (00:38):
So you get the Starter Content pack and you need to download this plugin. So let’s go to your website. Here’s my website. I just spun up from, from TasteWP, which is a great, a great little, great little way to taste WordPress.
Bridget Willard (00:58):
Let’s go to my dashboard. I’m gonna go to plugins, install plugins. Okay, thank you. Okay, I got it. I’m gonna install Launch With Words. I’m gonna, it’s not here, right? So I go add plugin, “Launch With Words.”
Bridget Willard (01:25):
The original reason for Launch With Words is to apply the prompts from my book, “If You Don’t Mind Your Business, Who Will?” into blog drafts that will help you and prompt you along the way.
Bridget Willard (01:41):
So I could go install now. Perfect. I’m gonna activate it. If you need to know how to do it, there’s a video right here. The, this is where you import your content packs, right here in this tab.
Bridget Willard (02:04):
So you need the author. And usually I create, I, I recommend that you create a user that is not just admin ’cause it looks ugly, right? So I’m gonna change it to my name, Bridget Willard. And I’m gonna have the name display as Bridget Willard. That’s important ’cause that will, that’s how the author will look. Update my profile.
Bridget Willard (02:37):
Now, for the categories, let’s pretend that I am a flower shop. So I’m gonna go in here to post and I’m go to go, I’m going to go to categories. Because the blog post prompts will come in and import as a category. So let’s talk about Floral design. Let’s talk about Services. Floral delivery, Floral Services.
Bridget Willard (03:19):
Okay. So we have those and we’re gonna make one of ’em a default. It lets us, (where?), I think that’s in the settings. Yep. Settings, “Florall Services” is gonna be my default.
Bridget Willard (03:44):
Oh, one other little tip, tip if you’re a new blogger, oops, is, excuse me, um, is to change it. To change your permalinks. So important. I don’t even know why this isn’t the default, the post name. Just make it the post name. You’ll be so happy you did. It’s a SEO thing. I really don’t know why date and time is the default for WordPress.
Bridget Willard (04:13):
So let’s go back to posts. Launch With Words is about blogging. So it’s always under posts.
Bridget Willard (04:22):
So I need my free starter pack, right? So download my free starter pack.
Speaker 2 (04:29):
It’s gonna take you to my website, bridgetwillard.com. Oops. Starter. Oh, there’s a starter pack in German. And we’re gonna take, we’re gonna take the regular starter pack. It’s free. Okay? I am gonna check out. Get now. Oh, I have to do this. There’s my receipt. The receipt will tell me how to get it. It’s downloading.
Bridget Willard (05:23):
It’s A-J-S-O-N file. Or Jason, JSON. I’m really not sure how you pronounce it. I should know. I always, I always thought it was json, but I hear other people saying, Jason.
Bridget Willard (05:33):
So let’s go back to my, my little website that I’m making. I’m gonna import a contact pack, author, floral Delivery. See, ’cause I made that the, I’m gonna change. I’m gonna change it to Floral Services. Choose file.
Bridget Willard (05:55):
Now, this part, it depends on what kind of computer you have. Windows Mac, I’m on a MacBook. It automatically goes to my downloads. So I know that that’s where it is. LWW Launch With Words Starter Pack 2025. I updated it last year. Look, 12 posts have been created. It took seconds.
Bridget Willard (06:17):
Now, now I go to all posts and here we have our posts. They’re all drafts. So if I went to my blog, which I need to actually make a blog. I forgot to tell you that.
Bridget Willard (06:31):
This is another weird thing about WordPress. You just need to make a page that’s called “blog.”
Bridget Willard (06:41):
Don’t do anything to it and just publish it. Then right now it, it just has nothing on it. So let’s go back to our dashboard. There’s one more little setting, and this is on WordPress because it, it’s just so weird. Let’s go to general. Um, oh, it’s Reading, right? Yeah. Homepage displays your static posts, your latest post blog posts or static page.
Bridget Willard (07:19):
So my homepage is gonna be the sample page, and my post page is gonna be my blog. And I’m gonna save that. So now when you go to my site, I have my sample page, right? And then if I click blog, I have my blog posts, which always has “Hello World.”
Bridget Willard (07:38):
There are millions of websites that have Hello World . It’s duplicate content.
Bridget Willard (07:46):
Alright, let’s, let’s go back. So let’s go back to our dashboard. This is all under 10 minutes. We’re at seven minutes.
Bridget Willard (07:57):
Go to our posts. Let’s go to January. It did, it did also email me. Oh no, that was something else. Sorry, you don’t need to see that. Where are we?
Bridget Willard (08:23):
Let’s go to January. I’m gonna edit. So I have some choices. So I have some choices. I have the draft blog post with questions I’m gonna answer or an AI prompt.
Bridget Willard (08:45):
Then there is a checklist. Grab yourself, a featured image. Create one on Canva. Just go through the link. Do your meta description, your ShareThrough like this. These are like pro tips right here.
Bridget Willard (09:01):
So if I wanna do an AI prompt, I can select this. If you use Atarim or Bertha.ai, you can do that. You can also go to ChatGPT and I’m going to paste that prompt in there.
Bridget Willard (09:27):
Now, the, the regular, the regular part is, “The beginning of the year is a great time to write about starting new habits. Topics for the beginning of the year should be more than just a post about your business goals or personal real solutions. Challenge yourself to create content that’s useful all year round and or highlight products, new or old that your company’s offering. How does your product or service factor into the customer’s journey? How does the customer use your products or services in a new way? How does your product solve a customer’s problem?”
Bridget Willard (10:02):
That’s the, that’s a great new year and you don’t have to do January in January, but this is a suggestion. Let’s go back to ChatGPT. Which service should we highlight? “So say I am a florist in San Diego, California, and my, and the service I want to highlight is funeral arrangements.” I mean, maybe that’s my big thing. Who knows?
Bridget Willard (10:51):
So you can go with this, right? You can pick the ChatGPT. So if that’s your way, that’s what you wanna do, you can definitely do that. Okay? Okay. I’m gonna copy this. Oops. But you’re gonna, you’re gonna select it all. Oops. We wanna, I, I don’t wanna delete the checklist yet, but I do wanna fix that and I wanna change the title from January Blog post to the title that ChatGPT gave me. I’m gonna delete this ’cause that’s just, that’s one of the things you’re gonna wanna do is make sure your slug isn’t, doesn’t say January, right?
Bridget Willard (12:25):
So let’s just publish it for now. It doesn’t have a featured image or any of that yet. Let’s view the post and there it is. There it is.
Bridget Willard (12:39):
So, it’s so easy to use Launch With Words to help you write. If you wanna do it yourself, that’s fine, but maybe if you’re using chat GBT, it gave you something to go off of and I would highly consider, uh, recommend that you would edit this.
Bridget Willard (12:57):
Anyway, my name is Bridget Willard. I’m the owner of Launch With Words, a small business copywriting plugin that helps you write one blog post every month, gives you topics. It’s totally free. I would love it if you would try it and I’d love it if you would review it. Bye.
