Editor’s Note: The SaaS Company, AWI (Andrews Wharton) was a long time client of mine — and it all came because I replied to one of their tweets. The NDA has since expired. They ended up buttoning down expenses and ending their engagement with me in 2023 for what I now know was an acquisition … Continue reading SaaS Case Study: Transforming Andrews Wharton’s Twitter Presence (2019–2023)