Consultants have gotten a bad wrap in the media for years. I still remember watching Office Space and laughing so hard at the consultants re-interviewing current employees. This scene is awesome. But I digress.
What Is A Marketing Consult?
A marketing consultation or consult is where you hire a marketing professional for a conversation to gain their insight.
Marketing consults can be either phone or video calls, depending upon the consultant. The goal of a marketing consult is to unblock you. A good consultant should ask a lot of questions to help clarify your goals and help create a plan to go forward. If your marketing consultation doesn’t feel a little bit like therapy, it’s not the right person for you.
Most of my consulting clients take their own notes and leave with homework. Often they schedule a follow-up call.
How Does A Marketing Consultant Charge?
Though I charge for the hour, I do not pro-rate the time. Meaning, the advice and insight given during a consultation comes from my considerable and diverse experience. The value is in the advice, even if it’s given in the last five minutes of the call.
Because I genuinely care for my clients, I often send them follow-up tools, materials, or referrals as it comes to mind. There’s no extra charge for kindness, right?
How Much Should Marketing Consultation Cost?
You can pay anywhere from $1.00/min to $16.67/min on Clarity.
See? I give you an incentive for me to not invoice you. And charging by the minute reminds me of the 1-900 phone sex ads. Gross.
The better question is what type of value and growth will happen once you execute on the advice?
How much is investing in your own business worth?
Will your business make $1,000 more a month?
How much is that worth to you?
Do You Need a Marketing Consult?
It depends. Do you want advice? Are you stuck? If you don’t have time to follow up on the advice, maybe it’s not a good time. Like therapy, sometimes the act of talking to a professional brings the clarity you desire.
I’ve advised my clients on a variety of topics including:
- Job Costing
- Time Blocking
- Auditing Website Copy
- Audience Insight
- Blogging Topics
- How to Reach Your Audience
- Email Marketing Strategy
- Social Media Marketing Strategy
- Opposition Research
Marketing Consult Reviews
“…we ended our conversion with us both laughing after I said ‘I need more monitors for more chrome tabs…’ It was a great call. If you haven’t talked with her yet, you really should line up a call!” Malcolm Peralty
“Great chatting with [Bridget] today about marketing my plugins! Now I need to get after my homework.” Kathy Darling