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Marketing your plugin, forked or new, uses a different side of your brain. It takes time. If you need help or don't have the time to do it, I've got solutions for you.

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Small Business Owners — Are You Looking For Opportunities to Learn?

By Bridget Willard | April 1, 2023

If you’re not learning, you can’t grow your business. Heck, you may not even be able to maintain it. In my professional career, I’ve come across peers and clients who don’t need to read a book because “they already know it.” They don’t go to sessions at a conference on SaaS Marketing because they “already…

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How Can WordPress Core and Plugin Development Maintain A Healthy Working Relationship?

By Bridget Willard | February 13, 2021

With any software development, you have to take into consideration your technical dependencies. This is no different in WordPress plugin development. The caveat may be that in an ecosystem with 40-50% adoption and over 50,000 plugins in the directory, how can this process be more of a team effort?  The first release candidate for WordPress…

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The Four Seasons of WordPress Core Updates — 2021

By Bridget Willard | December 23, 2020

If you’re not subscribed to the Make WordPress Core Blog, then this post is for you. Update 30 Mar 2021 The preplanning for WordPress 5.8 has a timetable and there is now a 21 day RC window (June 29 – July 20). WordPress 5.8 drops 20 July 21. Update 13 Mar 2021 The roadmap has been…

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WordPress 5.6 and PHP 8 – Changes [Did] Happen

By Bridget Willard | October 23, 2020

Is your plugin ready for PHP 8? Maybe I should ask if you’re ready for WordPress 5.6? Either way, there will be changes. Breaking ones. Read them all on PHP 8’s GitHub page. PHP 8 comes out on Thanksgiving and WordPress 5.6 comes out 12 calendar days later. So, yay! Not so much? Also, why…

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WordPress and Facebook oEmbed Support

By Bridget Willard | October 20, 2020

Many of us who have been blogging for years are completely used to being able to post a link to a Facebook or Instagram post and it magically appearing. That is from the oEmbed support from Facebook’s API. The old oEmbed endpoints end October 24, 2020. They have new Facebook oEmbed endpoints. The developer requirements,…

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Get Your cPanel Updates in Slack!

By Bridget Willard | October 13, 2020

How exciting is this news from cPanel? Their new update (90) has a lot of great features, but the one that caught my eye is the ability to use Slack’s webhooks to get notifications. Their release notes say: In cPanel & WHM version 90, you can now send system notifications to one or more Slack…

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The Economic Impact of the Timeline of the Gutenberg Rollout

By Bridget Willard | December 11, 2017

I am very concerned about the economic impact of the tight timeline of Gutenberg given how quickly it is being iterated and, frankly, attrition.