Have you seen the concept sketches for the new Volkswagen ID.Buzz? They’ve been marketing this concept car and evolving it since 2001. This isn’t new in the automobile industry. The concepts are always marketed years before they go into production.

And, yet, in the WordPress product space, we tend to build something, see if it is viable, and then throw a few dollars at marketing. And we’re left wondering why there are so many abandoned products and plugins.

Instead, my suggestion is to start a GitHub repo (or Trello Board) for your marketing so what while you are building your next SaaS Product or WordPress plugin, you will simultaneously be working on brand