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Small Business Marketing in a GoogleFace World — A Conversation with Rand Fishkin
In my conversation with Rand Fishkin, we talked about the 30,000-foot view of marketing and advertising. Google and Facebook are the duopolies, that’s true. But small businesses don’t have to lose. With marketing flywheels, influence marketing, and audience insight you can get ahead. Why? Venture Capital takes advantage of our tax system which makes advertising…
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What do I Need to Build My Small Business Website?
It’s 2022. Your small business definitely needs a website. Yes, your brick-and-mortar shop needs a website. Yes, your online store should be your website. Now that we agree, what happens? To build your own small business website, you need to get all of your figurative ducks in a row first. This means branding and content.…