Social Media Isn’t Sea Monkeys – It’s a Long Game


People in need of a quick fix to their business problems often expect [insert social media platform here] to produce instant results.

Social media is media (read: technology) used for social reasons (read: connections). Unfortunately, there’s no short-cut to that.

There is no “instant” in social media, only in oatmeal.

“Sea Monkeys – The amazing live, instant pets.”

I been known to exclaim, sometimes loudly, that Twitter isn’t Sea-Monkeys. In fact, it’s more like a salt-water fish tank with its complicated steps, wait time, three-week nitrogen cycles, bacteria, continual care and testing and that’s before you add your heavily-researched fish.

Your social networks are cultivated communities who respond in kind.

What kind of work is involved?

In no particular order, here are some things to consider.

So you see, there is a lot involved. Put time in your schedule to handle this fragile ecosystem or outsource it. But remember, above all, social media is a commitment. It’s a long-game.


The Guru


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