Is your eCommerce business thinking about doing a CyberMonday sale this year? I built a marketing task list just for you.
“Consumers spent a total of $13.3 billion on Cyber Monday [2024], up 7.3% YoY, and surpassing Adobe’s initial projection of $13.2 billion. In the peak hours of 8 pm to 10 pm, consumers spent $15.8 million every minute.
Cyber Monday remains the biggest online shopping day of all time, as shoppers took advantage of bigger-than-expected discounts in categories such as electronics (peaking at 30.1% off listed price), toys (26.1%), apparel (23.2%), televisions (21.8%), and computers (21.5%).” Adobe’s 2024 Cyber Monday Recap
This free Excel download includes daily tasks in the form of a checklist starting October 23 all the way to CyberMonday 2025: 12/1/25.
It includes:
Timeline/Phase: A column indicating the timeframe for the tasks (“Now Until Oct 23”).
Action Items/Questions: A list of questions and tasks related to optimizing product descriptions, website appearance and functionality (especially on mobile), payment options, and potential nonprofit partnerships for the sale.
The purpose of this free Excel sheet is to guide users through crucial preparations for a successful Cyber Monday sale.
You may also like to pair it with “The Only Online Marketing Book You Need for Your Small Business” by Warren Laine-Naida and Bridget Willard
