Posts by Bridget Willard
Is Your eCommerce Shop Ready for Cyber Monday?
Getting your online shop ready for Cyber Monday shouldn’t be as overwhelming as it feels. This is especially true if you start in the summer. My days of being in church leadership taught me one valuable lesson: the holidays descend upon you like an avalanche. Don’t wait to plan these events. What is Black Friday?…
Read MoreAnswering Questions about Social Media for the Social Champ AMA
I had so much fun earlier this month joining Social Champ’s Ask Me Anything (AMA) about Social Media. I thought it might be fun to offer a recap and a video for these questions for others to benefit outside of the Facebook Group. We cover topics including how to gain organic reach, hashtag research, influence…
Read MoreIs Your Nonprofit Taking Advantage of GivingTuesday?
Are you a nonprofit or a foundation? It’s time to start thinking about GivingTuesday. GivingTuesday is a “global movement for generosity,” and it happens the Tuesday after Cyber Monday. When is GivingTuesday? So it goes American Thanksgiving, Black Friday, which is for in-person businesses. Then you have Small Business Saturday, the shop small movement, which…
Read MoreHow To Find Local Businesses and Services After You Move
If your business is going to move, I have some advice from my move to San Antonio. After all, being a digital business doesn’t exclude shopping locally. Moving is hard and also easy. Well, let’s stick with “hard” for now. There’s a lot of change which is freeing, but change means you need new doctors,…
Read MoreLocal Nonprofit Highlight — San Antonio Zulu Association
Nonprofits and foundations are passionate at heart and, frankly, don’t always take advantage of natural marketing opportunities or learnings. Why? Generally, they focus on serving their cause and its population and then fundraising becomes a necessary evil. Hoping to help nonprofits shift their mindset to running like a business, Warren Laine-Naida and I are writing,…
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